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Methodology (1 of 2)
Our reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources.
Our reports are solely based on information and data acquired from national and international statistical offices, industry and trade associations,
business reports, business and company databases, journals, company registries, news portals and many other reliable sources. By using
various sources we ensure maximum objectivity for all obtained data. As a result, companies gain a precise and unbiased impression of the
market situation.
Cross referencing of data is conducted in order to ensure validity and reliability.
The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived
from several sources. If this is the case, all sources are mentioned on the chart.
Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes
the main idea/finding of the chart and a Sub Title, which provides necessary information about the country, the topic, units or measures of
currency, and the applicable time period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories
amounts to more than 100%. In this case, multiple answers were possible, which is noted at the bottom of the chart.
Reports are comprised of the following elements, in the following order: Cover page, preface, table of contents, management summary
(summarizing main information contained in each section of report) and report content (divided into sections and chapters). When available, we
also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and
Regional reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as
sales figures.
If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the
form of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action
Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used.
The reports include mainly data from the last 12 months prior to date of report publication. Exact publication dates are mentioned in every chart.
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Methodology (2 of 2)
This report covers the online payment market. It takes into account a wide definition of online payment, including payment methods used in E-
Commerce and mobile payment, such as remote and proximity payments.
All major countries in the region are covered, though data availability varied across the markets.
Countries are in the region are presented in the descending order of B2C E-Commerce sales. Besides country and regional data, information
about global development is also included.
Depending on data availability, the following types of market information are included: the most used payment methods used by online
shoppers, number and volume of online and mobile payment transactions, information about online and mobile payment users. Not all the
mentioned types of information are available for each of the covered countries. For the leading country or countries in the region, also online
and mobile payment trends and news about major players, such as payment providers, banks and retailers are presented.
The report includes data mostly published within the first six months of the year of publication. The exact date of publication of the source is
stated on each chart. The time period which the data refers to differs by source.
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The following expressions and definitions are used in this Online Payment Methods Report:
Online Payment:
Transfer of money made over the Internet following a consumer’s payment command, includes payments for product and service purchase in E-
Commerce and M-Commerce.
Mobile Payment:
Wide definition of mobile payments includes remote payments made in M-Commerce and proximity payments made in-store via QR code
scanning and NFC technology.
Alternative Payments:
Generally refers to payment methods other than credit card or bank card payments. Widely defined, alternative online payment methods include
bank transfers and direct debit, digital wallets, pre-paid cards and private label cards, invoice, and digital currency. May also include cash on
delivery and card schemes by local companies other than global card brands.
Digital Wallet:
Also known as E-Wallet. A prepaid digital account, allowing users to store money and use it in online or mobile transactions.
NFC:
Near Field Communication, a set of standards for smartphones and similar devices to create radio communication by bringing them close together
or having them touch each other. In that way, contactless data exchange and transactions can take place.
E-Money:
Short for electronic money. Money which is exchanged electronically using digitally stored values.
B2C E-Commerce:
The sale of products (and services) through electronic transactions via the Internet from businesses to consumers.
M-Commerce:
M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through transactions via mobile devices.
Online Shopping:
Purchase of products or services by consumers via the Internet. Broadly defined, may include business to consumer and consumer to consumer
transactions.
Definitions
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1. Management Summary
2. Global
• Online and Mobile Payment Trends and News about Players, H1 2015
• Overview of Alternative Online Payment Methods, H1 2015
• Payment Methods Used in M-Commerce, in % of Surveyed Mobile Phone Users, February 2015
• Mobile Payment User Penetration, in % of Shoppers, by Selected Regions and the USA, 2014
• Perception of Security of Mobile Payments, by Selected Regions, and by Age Group, in % of Shoppers, 2014
• Mobile Payment Users Penetration, by Product/Service Category, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in %
of Mobile Phone Users, 2014
• Types of Mobile Payments Used for Purchasing Non-Digital Goods, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in
% of Mobile Phone Users, 2014
• Types of Mobile Payments Used for Purchasing Non-Digital Services, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China,
in % of Mobile Phone Users, 2014
• Share of Online Shoppers Who Would Use Digital Currency, in % of Online Shoppers, by Selected Countries and Territories, 2014
3. Asia-Pacific
3.1. Asia-Pacific (Regional)
• Share of Online Shoppers Preferring to Pay with Credit/Debit Card, in %, August 2014
• Mobile Payment User Penetration, in % of Shoppers, by China, Japan, South Korea and Regional, 2014
3.2. China
• Online and Mobile Payment Trends and News about Players, H1 2015
• Online Payment Methods Used, in % of Online Payment Users, 2014
• Number and Value of Electronic Payment Services Transactions, by Segment and Total, in billions, in CNY trillion, and in % Year-on-Year
Change, 2014
• Third-Party Online Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2012 - 2018f
Table of Contents (1 of 3)
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3.2. China (cont.)
• Breakdown of Third-Party Online Payment GMV, in %, and Total, in CNY trillion, Q1 2014 - Q1 2015e
• Online Payment Service Providers Used, in % of Online Payment Users, December 2014
• Alipay’s Share of Total Payments for Online Purchases, in %, 2010 and 2014
• Breakdown of Third-Party Online Payment GMV, by Providers, in %, 2013 & 2014
• Number of Online Payment Users, in millions and in % Share of Internet Users, December 2012, December 2013 & December 2014
• Third-Party Mobile Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2010 – 2014
• Third-Party Mobile Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2012 - 2018f
• Number of Mobile Payment Users, in millions and in % Share of Mobile Internet Users, December 2012, December 2013 & December 2014
• Breakdown of Third-Party Mobile Payment GMV, by Providers, in %, 2013 & 2014
3.3. Japan
• Online and Mobile Payment Trends and News about Players, H1 2015
• Payment Methods Used in Online Shopping, in % of Online Shoppers, January 2015
• Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender, January 2015
• Ways of Using E-Money, incl. “Using Smartphone or Mobile Phone”, in % of Internet Users, December 2014
• Brands of E-Money Used, in % of Internet Users Who Used E-Money, December 2014
3.4. South Korea
• Online and Mobile Payment Trends and News about Players, H1 2015
• Payment Methods Used in Online Shopping, in % of Online Shoppers, September 2014
• Payment Methods Used in Online Shopping, in % of Online Shoppers, by Age Group and Gender, September 2014
• Awareness and Usage of Mobile Payment Services, in % of Smartphone Users, March 2015
• Reasons for Using Mobile Payment Services, in % of Mobile Payment Service Users, March 2015
• Barriers to Using Mobile Payment Services, in % of Smartphone Users Who Do Not Use Mobile Payment Services, March 2015
3.5. Australia
• Selected Payment Methods Used in Financial Transactions, incl. BPAY and Online Banking, in % of Adults, 2008, 2011, 2014
• Breakdown of Awareness and Usage of Mobile Payments, in % of Smartphone Users, February 2015
Table of Contents (2 of 3)
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3.6. India
• Online and Mobile Payment Trends and News about Players, H1 2015
• Breakdown of Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2014
• Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, August 2014
• Breakdown of Major Factors Which Encourage Online Shopping, incl. Payment, in % of Online Shoppers, December 2014
• Value and Volume of Payment Transactions by Selected Non-Cash Payment Methods, incl. Mobile, FY 2013-2014 & FY 2014-2015
3.7. Indonesia
• Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014
• Reasons for Choosing a Particular Payment Method, in % of Online Shoppers Preferring the Method, 2014
• Awareness of Mobile Money, by Demographic Group, in % of Individuals in Each Group, November 2014
• Mobile Money, Bank and Nonbank Financial Institution Access and Use, in % of Individuals, November 2014
• Awareness of Mobile Money Providers, in % of Individuals Aware of at Least One Mobile Money Provider, November 2014
3.8. Thailand
• Value and Volume of Online Payment, in THB billion and in millions, by Bank, Non-Bank and Total, 2010 – 2014
• Value and Volume of Mobile Payment, in THB billion and in millions, by Bank, Non-Bank and Total, 2010 – 2014
3.9. Hong Kong
• Payment Methods Used in Online Shopping, in % of Online Shoppers, August 2014
• Main Considerations in Online Shopping, incl. Payment, in % of Online Shoppers, December 2014
3.10. Taiwan
• Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014
3.11. Vietnam
• Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
• Payment Methods Offered, in % of E-Commerce Companies, 2014
• Breakdown of Online Payment Service Providers Used, in % of E-Commerce Companies, 2014
Table of Contents (3 of 3)
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1. Management Summary 11 – 13
2. Global Developments 14 – 24
3. Asia - Pacific 25 – 71
3.1. Regional 25 – 27
3.2. China 28 – 40
3.3. Japan 41 – 45
3.4. South Korea 46 – 51
3.5. Australia 52 – 53
3.6. India 54 – 58
3.7. Indonesia 59 – 63
3.8. Thailand 64 – 65
3.9. Hong Kong 66 – 67
3.10. Taiwan 68 – 68
3.11. Vietnam 69 – 71
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Table of Contents
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The number of online payment users in China increased from
221 million in December 2012 to 304 million in December 2014.
China: Number of Online Payment Users, in millions and in % Share of Internet Users, December 2012,
December 2013 & December 2014
Source: China Internet Network Information Center, January 2014, February 2015
220.7
260.2
304.3
39.1% 42.1%
46.9%
0%
20%
40%
60%
80%
100%
0
200
400
600
800
1000
December 2012 December 2013 December 2014
Number of Online Payment Users in % Share of Internet Users
inmillions
in%ShareofInternetUsers
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By far the most popular payment method in online shopping in South
Korea was “Credit Card” (78.2%) in September 2014.
South Korea: Payment Methods Used in Online Shopping, in % of Online Shoppers, September 2014
2.4%
3.8%
12.3%
22.4%
25.8%
78.2%
0% 20% 40% 60% 80% 100%
Preapaid Gift Card / Online Voucher
Rewards Points
Debit Card
Mobile Payment
Online Bank Transfer
Credit Card
in % of Online Shoppers
Note: payment channels used for purchasing goods or services over the Internet, incl. reservation and paid content, excluding purchase of financial products;
does not add up to 100% due to multiple answers possible
Survey: based on a survey sample of 63,583 individuals aged 3 and over; the sample for this question were Internet users aged 12 and over who made online purchases as
defined above at least once in the previous year; survey period: July 2014 to September 2014
Source: Korea Internet & Security Agency, June 2015
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