Questions Covered in the report:
- Which payment methods are preferred by online shoppers in Asia-Pacific?
- How high is the mobile payment penetration across different countries of this region?
- Which are the top digital wallets used by consumers in Asia-Pacific?
- What are the top digital payment trends in this region?
- What is the alternative payments' share of E-Commerce payments in the top markets of Asia-Pacific?
Full report here: https://bit.ly/3sonxyJ
4. 4
GENERAL METHODOLOGY OF MARKET REPORTS
Secondary Market Research
• The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are
based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and
company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for
reported data. As a result, companies gain a precise and unbiased impression of the market situation.
• Cross referencing of data is conducted in order to ensure validity and reliability.
• The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several
sources. If this is the case, all sources are mentioned on the chart.
• The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.
Definitions
• The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact
definition used by the source (if available) is included at the bottom of the chart.
Chart Types
• Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main
idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time
period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple
answers were possible, which is noted at the bottom of the chart.
Report Structure
• Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,
management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When
available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional
reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.
Notes and Currency Values
• If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In
some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
• When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR
values are also provided in brackets. The conversions are made using the average currency exchange rate for the respective time period. Should the currency
figure be in the future, the average exchange rate of the past 12 months is used.
5. 5
METHODOLOGY OF THE CURRENT REPORT
Report Coverage
• This report covers the online payment market in Asia-Pacific. It takes into account a wide definition of online payment, including payment methods used in online
shopping and mobile payment, such as remote and proximity payments.
• The major countries in the region are covered, while data availability varied across the markets.
• The report includes data mostly published within the previous 12 months. The exact date of publication of the source is stated on each chart. The time period
which the data refers to differs by source.
Report Structure
• The global chapter opens the report, featuring an overview of global online and mobile payment developments.
• Next, information about regional development is included.
• The rest of the report contains country-specific information. Countries are grouped by advanced and emerging markets. Within each group, the countries are
presented in the descending order of B2C E-Commerce sales. The charts for China, Taiwan and Hong Kong are grouped together.
• Depending on data availability, the following types of market information are included: payment methods most used by online shoppers, breakdown of E-
Commerce sales by payment methods, trends in online payment security and fraud, number and value of online/mobile payment transactions, mobile payment
user penetration and consumer awareness of innovative payment means. Not all the mentioned types of information are available for each of the covered
countries.
6. 6
DEFINITIONS
The following expressions and definitions are used in this Online Payment market report*:
Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective
charts
▪ ONLINE PAYMENT
Transfer of money made over the Internet following a consumer’s payment command, includes payments for product and
service purchased in B2C E-Commerce and M-Commerce.
▪ MOBILE PAYMENT
A wide definition of mobile payments includes payments made remotely in M-Commerce and proximity payments made in-
store, such as via QR code scanning and NFC technology.
▪ PROXIMITY MOBILE PAYMENT
A mobile payment where the merchant and the consumer are present in the same location and the interaction between the
consumer’s device (card, mobile device) and the POS is conducted using a proximity technology (e.g. NFC).
▪ NFC & CONTACTLESS
PAYMENT
Near Field Communication is a set of standards to create radio communication by bringing devices close together or
having them touch each other. In that way, contactless data exchange and contactless payment transactions using an
NFC-enabled smartphone or other mobile device can take place. Similarly, contactless payments can be made by credit
and debit cards enabled with the contactless technology.
▪ ALTERNATIVE PAYMENTS
Generally refers to payment methods other than credit card or bank card payments. Widely defined, alternative online
payment methods include bank transfers and direct debit, digital wallets, pre-paid cards and private label cards, invoice,
and digital currency. May also include cash on delivery and card schemes by local companies other than global card
brands.
▪ E-WALLET/DIGITAL WALLET
A prepaid digital account, allowing users to store money and use it in online or mobile transactions. The examples of E-
Wallets or digital wallets include Alipay and PayPal.
▪ MOBILE WALLET
A software solution that enables consumers to store payment credentials, such as credit or debit card information, and use
the stored credentials to pay digitally for transactions made in-store, online or via mobile. Mobile wallets are installed on
mobile devices which are used to complete payments. The examples of mobile wallets include Apple Pay, Samsung Pay
and Google Pay. Mobile wallets are often included in the broader category of E-Wallets or digital wallets.
▪ INSTANT PAYMENTS
Electronic payment solutions for retail which are available 24/7/365 and thus result in immediate or close-to-immediate
interbank clearing of transactions and crediting of the payees’ accounts and confirm the payment to the payer after
payment initiation.
▪ B2C E-COMMERCE The sale of products (and services) through electronic transactions via the Internet from businesses to consumers.
▪ M-COMMERCE
M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through transactions via mobile
devices.
7. 7
TABLE OF CONTENTS (1 OF 5)
1. Management Summary
2. Global Developments
• Payment Methods Preferred in E-Commerce, in % of Online Shoppers, by Selected Regions, January 2019
• Share of Online Shoppers Who Had Abandoned a Shopping Cart Due to Their Preferred Payment Method Not Being Offered, in %,
January 2019
• Share of Mobile Shoppers Who Had Abandoned a Shopping Cart Due to Their Preferred Payment Method Not Being Offered, in %,
August 2019
• Mobile & Online Remote Payment Value, in USD billion, by Selected Regions, 2024f
• Mobile & Online Remote Payment Value, in USD billion, by Digital and Physical Goods, 2024f
• Online & Mobile Payment Platform Revenues, in USD billion, 2019e & 2024f
• Online Payment Fraud Losses, in USD million, by Segment, 2023f
• Online Payment Fraud Prevention Software Spending, in USD billion, 2020f & 2024f
• Number of Digital Wallet Users, in billions, 2019e & 2024f
• Breakdown of Digital Wallets by Provider’s Main Industry, in %, 2019
• Proximity Mobile Payment Users, in billions, and Penetration, in % of Smartphone Users, 2018 - 2023f
• Proximity Mobile Payment User Penetration, in % of Smartphone Users, by Selected Countries, 2019e
• Value of Mobile Payment Transactions Authenticated via Biometrics, in USD billion, 2019e & 2024f
3. Asia-Pacific
3.1. Regional
• Online & Mobile Payment Trends and News About Players, March 2020
• Card and Electronic Payment Value, in USD trillion, 2018 & 2024f
• Digital Wallets’ Share of E-Commerce and In-Store Sales, in %, 2019
3.2. Advanced Markets
3.2.1. Japan
• Payment Methods Used in E-Commerce, in % of Online Shoppers, November 2019
• Actions Taken When The Preferred Payment Method is Not Offered, in % of Online Shoppers, November 2019
• Online Payment Services Market Revenues, in JPY billion, and Year-on-Year Change, in %, FY 2016 - FY 2023f
8. 8
TABLE OF CONTENTS (2 OF 5)
3. Asia-Pacific (Cont.)
3.2. Advanced Markets (Cont.)
3.2.1. Japan (Cont.)
• General Payment Methods Used, in % of Internet Users, January 2020
• Mobile Payment User Penetration, by QR Code Payment and Contactless Payment, in % of Internet Users, January 2020
• QR Code Mobile Payment Services, by All Used and Most Used, in % of QR Code Mobile Payment Users, January 2020
• Contactless Mobile Payment Services, by All Used and Most Used, in % of Contactless Mobile Payment Service Users, January 2020
3.2.2. South Korea
• Breakdown of Payment Methods Used in E-Commerce, in % of Adults, 2019
• Payment Methods Used in Online Shopping, in % of Online Shoppers, by PC and Mobile, 2018
• Mobile Payment User Penetration, in % of Adults, by Age Group, 2019
• Breakdown of Reasons for Using Mobile Payments, in % of Mobile Payment Users, 2019
• Breakdown of Frequency of Using Mobile Payments, in % of Mobile Payment Users, 2019
• Breakdown of Reasons for Not Using Mobile Payments, in % of Adults Not Using Mobile Payments, 2019
• Top Mobile Payment Services by Number of Users, in millions, December 2019
3.2.3. Australia
• Breakdown of Card Payments, by Remote and In-Person, in %, June 2019
• Average Card Payment Transaction Value, by Remote and In-Person, in AUD, June 2019
• Digital Payment User Penetration, by Type, in % of Individuals, December 2018 & December 2019
• Awareness and Usage of Buy Now Pay Later Payment Methods, in %, December 2018 & December 2019
• Usage of Selected Buy Now Pay Later Services, in % of Individuals, December 2018 & December 2019
• Usage of Selected Online Payment Services, in % of Individuals, December 2018 & December 2019
• Usage of Selected Mobile Payment Services, in % of Individuals, December 2018 & December 2019
3.2.4. New Zealand
• Breakdown of Payment Methods in E-Commerce by Payment Value, in %, 2019e
9. 9
TABLE OF CONTENTS (3 OF 5)
3. Asia-Pacific (Cont.)
3.2. Advanced Markets (Cont.)
3.2.5. Singapore
• Payment Methods Used in E-Commerce, in % of Online Shoppers, 2019
• Digital and Electronic Payment Method Usage, in % of Individuals, 2019
• QR Code Mobile Payment Usage, in % of Individuals, by Age Group, 2019
3.3. Emerging Markets
3.3.1. China
• Number of Online Payment Users, in millions, and Penetration, in % of Internet Users, 2014 – 2018 & June 2019
• E-Commerce Payments Value, in CNY trillion, 2019e-2023f
• Breakdown of Payment Methods in E-Commerce by Payment Value, in %, 2019e
• Digital Wallets’ Share of E-Commerce and In-Store Sales, in %, 2019
• Third-Party Payment Transaction Value, in CNY trillion, by Online & Mobile, Q2 2018 – Q2 2019
• Third-Party Mobile Payment Transactions, in CNY trillion, Year-on-Year Change, in %, Q1 2018 – Q2 2019
• Breakdown of Third-Party Mobile Payment, by Type, in %, Q1 2018 – Q2 2019
• Number of Mobile Payment Users, in millions, and Penetration, in % of Mobile Internet Users, 2014 - 2018 & June 2019
• Proximity Mobile Payment Users, in millions, and Penetration, in % of Smartphone Users, 2019e - 2023f
• Proximity Mobile Payment User Penetration, in % of Population, 2019e - 2023f
• Breakdown of Third-Party Mobile Payment GMV by Players, in %, Q2 2019
• Selected Leading Mobile Wallet Apps Used, in % of Internet Users, July 2019
• Breakdown of Alipay and WeChat Pay Users, by Gender, Age and Income, in %, 2019
• Number of Face Recognition Payment Users, in millions, and Top 5 Usage Scenarios, in % of Users, 2019
• Breakdown of Payment Transactions Made by Chinese Tourists While Travelling Overseas, in %, 2018 & 2019
3.3.2. Taiwan
• Payment Methods Used in E-Commerce, in % of Online Shoppers, Q4 2018
• Mobile Payment User Penetration, by Age Group, in % of Smartphone Users, 2018 & 2019
• Mobile Payment Services Used, in % of Users, 2019
10. 10
TABLE OF CONTENTS (4 OF 5)
3. Asia-Pacific (Cont.)
3.3. Emerging Markets (Cont.)
3.3.3. Hong Kong
• Breakdown of Payment Methods in E-Commerce by Payment Value, in %, 2019
3.3.4. India
• E-Commerce Payments Value, in USD billion, 2019e-2023f
• Breakdown of Payment Methods in E-Commerce by Payment Value, in %, 2019e
• Non-Cash Payment Methods Preferred in E-Commerce, in % of Online Shoppers, January 2019
• Key Reasons for Using Digital Payments, in % of Digital Payment Users, by Metro and Non-Metro, 2019e
• Mobile Wallet Payment Transaction Value, in INR trillion, 2018 & 2019e
• Mobile Wallet User Penetration, in % of Respondents, 2019e
• Mobile Wallet Apps Used, in % of Internet Users, July 2019
• Overview of Functions Available in Selected Leading Mobile Wallet Apps, July 2019
3.3.5. Indonesia
• E-Commerce Payments Value, in IDR trillion, 2018-2023f
• Breakdown of Payment Methods in E-Commerce by Payment Value, in %, 2018 & 2019
• Payment Methods Preferred in E-Commerce, in % of Online Shoppers, H1 2019
• Top Reasons to Shop Online, incl. Payment-Related, in % of Online Shoppers, H1 2019
• Digital Wallet Transaction Value, in USD billion, and Breakdown by Sector, in %, 2018 & 2023f
• Number of E-Money Instruments Issued, Compared to Number of Credit, ATM and Debit Cards Issued, in millions, 2014-2019
• Number of E-Money Transactions, in millions, and Value of E-Money Transactions, in IDR billion, 2014-2019
• Digital Wallets’ Share of E-Money Transactions, in %, 2017 & 2018
• Digital Wallet App Penetration, in % of Individuals, by Age Group, April 2019
• Top 3 Digital Wallet Apps Used, in % of Digital Wallet App Users, by Age Group, April 2019
• Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2019e
11. 11
TABLE OF CONTENTS (5 OF 5)
3. Asia-Pacific (Cont.)
3.3. Emerging Markets (Cont.)
3.3.6. Thailand
• Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1 2017 & Q1 2018
• Mobile Payment User Penetration, in % of Internet Users, Q4 2018
3.3.7. Vietnam
• Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017 & 2018
• Accepted Payment Methods, in % of E-Commerce Companies, 2017 & 2018
• Payment Providers Used, in % of E-Commerce Companies Using Payment Providers, 2017 & 2018
3.3.8. Malaysia
• Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018
• Top 5 Third-Party Payment Services Used in E-Commerce, in % of Third-Party Payment Services Users, 2018
• Breakdown of Mobile Wallet Adoption, in % of Respondents, 2019
• Breakdown of Mobile Wallets Owned, in % of Mobile Wallet Owners, 2019
3.3.9. Philippines
• E-Commerce Payments Value, in PHP billion, 2018-2023f
• Breakdown of Payment Methods in E-Commerce by Payment Value, in %, 2019
12. 12
1. Management Summary 12 – 16
2. Global Developments 17 – 30
3.
3.1.
3.2.
3.2.1.
3.2.2.
3.2.3.
3.2.4.
3.2.5.
3.3.
3.3.1.
3.3.2.
3.3.3.
3.3.4.
3.3.5.
3.3.6.
3.3.7.
3.3.8.
3.3.9.
Asia-Pacific
Regional
Advanced Markets
Japan
South Korea
Australia
New Zealand
Singapore
Emerging Markets
China
Taiwan
Hong Kong
India
Indonesia
Thailand
Vietnam
Malaysia
Philippines
31 – 122
32 – 34
35 – 64
36 – 42
43 – 50
51 – 58
59 – 60
61 – 64
65 – 122
66 – 80
81 – 84
85 – 86
87 – 95
96 – 107
108 – 110
111 – 114
115 – 119
120 – 122
13. 13
5.3%
6.8%
7.3%
7.6%
13.3%
25.8%
87.9%
0% 25% 50% 75% 100%
E-Money
Cash on Delivery
Online Banking / Bank Transfer
Prepaid Card
Payment at Convenience Store
Rewards/Points
Credit Card
in % of Online Shoppers
“Credit card” (87.9%) was the leading payment method used by
online shoppers in Japan in November 2019.
Japan: Payment Methods Used in E-Commerce, in % of Online Shoppers, November 2019
Note: does not add up to 100% due to multiple answers possible
Survey: based on a survey of 10,256 respondents, conducted between November 1 and 5, 2019
Source: MyVoice, November 2019
14. 14
More Than Once a Week
37%
About Once Every 2-3
Weeks
29%
About Once a Month
23%
About Once Every 2-3
Months
12%
37% of mobile payment users in South Korea paid via mobile more
than once a week, according to a survey from 2019.
South Korea: Breakdown of Frequency of Using Mobile Payments, in % of Mobile Payment Users, 2019
Survey: based on a survey of 2,650 adults aged 19 and over, conducted between October 28 and December 4, 2019; the base of respondents to this question were 753 mobile
payment users
Source: Bank of Korea, March 2020