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1. RUSSIA B2C E-COMMERCE MARKET 2017
PUBLICATION DATE: JULY 2017
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS I
PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS

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QUESTIONS
ANSWERED
IN THIS REPORT
What was the B2C E-Commerce sales growth in Russia in 2016 and what are the projections for
2017?
Which important recent regulatory changes could influence the development of Russia’s E-
Commerce in 2017?
How are the mobile and cross-border online shopping trends evolving?
What product categories, payment and delivery methods are preferred by Russia’s online
shoppers?
What were the top 20 online shops in Russia by 2016 sales?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
RUSSIA B2C E-COMMERCE MARKET 2017

3. RUSSIA AMONG THE FASTEST GROWING B2C E-COMMERCE MARKETS IN EUROPE
Russia ranks both among the largest and the fastest growing B2C E-Commerce
markets in Europe by 2016 results. According to market data cited in this report by
yStats.com, online retail sales in Russia resumed a strong double-digit growth rate last year,
recovering from weaker sales development in 2015. Among the factors that led to this
growth were the improved Internet and online shopper penetration rates, a higher
frequency of online buying, but also increased prices both in online and offline retail. The
outlook for 2017 remains positive: the key trends of mobile and cross-border purchases, the
openness especially of younger consumers to buying from online stores, along with the
emergence of new online buyers in non-central regions and rural areas, are projected to
drive further market growth.
The largest proportion of Russia’s online shoppers are young, with under 35 year-
olds accounting for more than one-half of digital buyers in 2016, according to statistics
included in yStats.com’s report. Furthermore, online shopper penetration is the highest in
top cities, such as Moscow and St. Petersburg and the related areas, while remote regions
and rural population lag behind. Overall, less than one-quarter of the country’s population
made purchases online in 2016 and only a small one-digit share of retail sales stemmed
from E-Commerce. These figures indicate that there is still much room for growth in Russia’s
online retail.
Among the strongest market trends are the rise of mobile and cross-border online
shopping. More than 50% of Russia’s Internet users went online via mobile phones in 2016,
and many of them used their devices to research and also purchase products, with clothes,
shoes, and goods for children as the leading category. As for cross-border, an increasingly
important role is played by Chinese E-Commerce platforms, such as AliExpress, which
Russian online shoppers turn to for a wide product range and low prices. Despite this
strong competition, some domestic E-Commerce leaders such as online clothing retailers
Wildberries and Lamoda, and electronics sellers Eldorado and Mvideo achieved an online
sales growth rate above the market’s average.
RUSSIA B2C E-COMMERCE MARKET 2017
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4. MANAGEMENT SUMMARY
OVERVIEW & INTERNATIONAL COMPARISONS
 B2C E-Commerce Market Overview and International Comparisons, July 2017
 B2C E-Commerce Sales in Russia, Compared to Selected Countries in Europe, in EUR billion, 2016
 Internet Penetration in Russia, in % of Individuals, Compared to Selected Countries in Europe, 2016
 Online Shopper Penetration in Russia, in % of Individuals, Compared to Selected Countries in Europe, 2016
 Breakdown of Online Shoppers in Russia, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and
Cross-Border Shoppers Only, in %, Compared to Selected Countries in Europe, October 2016
 Mobile Shopper Penetration in Russia, in % of Online Shoppers, Compared to Selected Countries in Europe, February
2017
TRENDS
 B2C E-Commerce Regulatory Trends, July 2017
 Usage of Mobile Devices to Access the Internet, in % of Internet Users by Gender, Area and Total, 2016
 M-Commerce Share of B2C E-Commerce Sales, in %, 2016
 Product Categories Purchased via Smartphone, in % of Online Shoppers Who Use Smartphones for Product Search,
November 2016
 Breakdown of Latest Mobile Purchase by Purchase Made Through App and Browser, in % of Mobile Shoppers, in %,
2016
 Top 10 E-Commerce Platforms Purchased From via Mobile Devices, in % of Mobile Shoppers, 2016
 B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic and Cross-Border Imports, in %, 2011 – 2016
 Breakdown of Cross-Border Online Spending and Number of Shipments by Country, in %, 2016
 Breakdown of Cross-Border Online Purchases by Value in EUR, in %, 2016
 Share of Online Shoppers in Russia Who Purchased from Russian Online Stores from Own City and another City,
from Chinese Online Stores and from English Language Online Stores, in %, 2013 - 2016
 Product Categories Purchased Online, by Purchased from Russian Online Stores, Chinese Online Stores, and English
Language Online Stores, in % of Online Shoppers in Russia, September 2016
 Breakdown of Cross-Border B2C E-Commerce Exports by Product Category, in USD million and in %, 2016e
 Main Barriers to Cross-Border B2C E-Commerce Exports, in % of Merchants in Russia Selling Goods or Services
Online to Other Countries, in %, September 2016
SALES & SHARES
 B2C E-Commerce Sales, in RUB billion, by Five Comparative Estimates, 2014 – 2016, and Forecasts, in RUB billion,
2017f, 2020f & 2021f
 Breakdown of B2C E-Commerce Sales by Regions, by Domestic and Cross-Border, in %, 2016
 B2C E-Commerce Share of Total Retail Sales, in %, 2016e
INTERNET USERS & ONLINE SHOPPERS
 Number of Active Internet Users, in millions, and Penetration, in % of Population, 2013 - 2016
 Number of Online Shoppers, in millions, and Penetration, in % of Population, 2013 – 2016
 Breakdown of Online Shoppers by Age Group, in %, 2016
 Number of Online Shoppers, in thousands, and Online Shopper Penetration, in % of Population in the Respective
Group, 2016
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RUSSIA B2C E-COMMERCE MARKET 2017
TABLE OF CONTENTS (1 OF 2)
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INTERNET USERS & ONLINE SHOPPERS
 Online Shopper Penetration by Age Group, by Gender and Location Type, in % of Internet Users in the Respective
Group, 2016
 Internet User Penetration, in % of Population, and Online Shopper Penetration, in % of Population and in % of
Internet Users, by Federal Districts, 2016
 Reasons for Not Buying Online, in % of Individuals Who Do Not Shop Online, 2016
 Socio-Demographic Groups with the Highest and Lowest Online Shopper Penetration Rates, in % of Adult
Population and in % of Adult Internet Users, September 2016
 Breakdown of Experience with Online Shopping, in % of Adult Population, September 2016
 Breakdown of Perception of Online Spending Change in 2016 vs. 2015, in % of Online Shoppers, and Reasons for
the Increase, in % of Online Shoppers Who Said Their Online Spending Increased, 2016
 Breakdown of Frequency of Online Shopping, in % of Online Shoppers, August 2016
PRODUCTS
 Breakdown of B2C E-Commerce Sales by Product Categories, by Domestic and Cross-Border, in %, 2016
 Product Categories Purchased Online, in % of Online Shoppers, 2015 & 2016
 Online Travel Sales, in RUB billion, and Year-on-Year Change, in %, 2010-2016
 Breakdown of Online Travel Sales by Segments, in %, 2016
 Breakdown of Intention to Purchase Groceries Online, in % of Online Shoppers, August 2016
PAYMENT
 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014 - 2016
 Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender and Location Type, 2016
 Top 7 Payment Aggregators, Top 8 Payment Gateways and Top 5 Acquiring Banks and Top 6 E-Wallets Used by Digital
Agencies When Integrating Payment Instruments for Digital Solutions, April 2016
 Top 9 Acquirers by Number of Online Shops Served from the Top 100 Online Shops by 2015 Revenue, May 2016
DELIVERY
 Preferred Delivery Methods in E-Commerce, in % of Online Shoppers, 2014 - 2016
 Share of Online Purchases of Goods Delivered by Russian Post, in %, 2014 - 2016
 Delivery Methods Used When Buying from Russian Online Stores, in % of Online Shoppers, by Location Type,
October 2016
 Overview of Selected Delivery Companies, incl. Coverage and Number of Service Points, 2016
PLAYERS
 B2C E-Commerce Player Overview, July 2017
 Top 20 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB million, Number of Orders, in thousands,
Average Check, in RUB, Y-o-Y Change, and Main Product Category, 2016
 Top 30 Online Shops by Number of Unique Visitors, in thousands, January 2017
 Top 10 Online Shops Selling Electronics, in % of Online Shoppers Who Purchased Electronics Online, November 2016
RUSSIA B2C E-COMMERCE MARKET 2017
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RUSSIA B2C E-COMMERCE MARKET 2017
REPORT-SPECIFIC SAMPLE CHARTS

7. GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to ensure
validity and reliability.
 The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
 The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
 The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR RUSSIA B2C E-COMMERCE MARKET 2017
Report Coverage
 This report covers the B2C E-Commerce market in Russia. A
broad definition of retail E-Commerce used by some original sources cited
in this report might include both B2C and C2C E-Commerce.
 The report contains relevant information about international
comparisons, market trends, B2C E-Commerce sales and shares, Internet
users and shoppers, products, payment methods, delivery and players.
Report Structure
 The report starts with an overview of the B2C E-Commerce
market and international comparisons, where the relevant country is
compared to other countries in the region in terms of criteria relevant to
E-Commerce sales.
 Next, the “Trends” section includes an overview of market
trends, such as M-Commerce and cross-border commerce.
 The section “Sales & Shares” covers the development of retail
B2C E-Commerce sales and E-Commerce’s share of total retail sales.
 In the “Users & Shoppers” section, information about Internet
penetration and online shoppers is included.
 Afterwards, the section “Products” shows the leading product
categories purchased online.
 The next section, “Payment”, covers the payment methods most
used by online shoppers and highlights the leading payment service
providers.
 Furthermore, the “Delivery” section covers information related to
delivery in B2C E-Commerce, such as preferred delivery methods and major
delivery market players.
 Finally, the “Players” section includes information about the
leading B2C E-Commerce companies, including a ranking of top online
shops by sales.
RUSSIA B2C E-COMMERCE MARKET 2017
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8. Europe M-Commerce 2017
Europe Cross-Border B2C E-Commerce 2017
Europe Online Payment Methods: Full Year 2016
Europe Online Travel Market 2016
Europe Clothing B2C E-Commerce Market 2016
Western Europe B2C E-Commerce Market 2017
Global Mobile Payment Methods: Full Year 2016
Global Mobile Wallets 2017: Competitors and Market Opportunities
Global Cross-Border B2C E-Commerce 2017
Global Online Payment Methods: Full Year 2016
Global Online Travel Market 2016
Global Clothing B2C E-Commerce Market 2016
Asia-Pacific B2C E-Commerce Market 2017
South Korea B2C E-Commerce Market 2017
India B2C E-Commerce Market 2017
China B2C E-Commerce Market 2017
Southeast Asia B2C E-Commerce Market 2017
June 2017
February 2017
March 2017
October 2016
August 2016
July 2017
March 2017
January 2017
February 2017
March 2017
October 2016
August 2016
June 2017
June 2017
May 2017
May 2017
May 2017
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Global B2C E-Commerce Market 2016 June 2016 € 3,950
Middle East B2C E-Commerce Market 2016 May 2016 € 1,950
Africa B2C E-Commerce Market 2016
Latin America B2C E-Commerce Market 2016
May 2016
March 2016
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UPCOMING RELATED REPORTS
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DATE
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Poland B2C E-Commerce Market 2017
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RUSSIA B2C E-COMMERCE MARKET 2017
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