Product Brochure with summarized information of our publication "North America B2C E-Commerce Market 2015". Find more here: https://www.ystats.com/product/north-america-b2c-e-commerce-market-2015/

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NORTH AMERICA B2C E-COMMERCE MARKET 2015
PUBLICATION DATE: NOVEMBER 2015
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 6 TABLE OF CONTENTS I PAGE 7 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 8 METHODOLOGY I PAGE 9 RELATED REPORTS I PAGE 10 CLIENTS I PAGE 11-12 FREQUENTLY ASKED QUESTIONS
PAGE 13 ORDER FORM I PAGE 14 TERMS AND CONDITIONS

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North America B2C E-Commerce Market 2015
Market Report
B2C E-Commerce
North America
USA, Canada
English
PDF & PowerPoint
55
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Global Site License:
€ 950 (exc. VAT)
€ 1,425 (exc. VAT)
€ 1,900 (exc. VAT)
QUESTIONS
ANSWERED
IN THIS REPORT
What is the size of the B2C E-Commerce market in the USA and Canada?
What growth rates are forecasted for B2C E-Commerce in those markets?
How do B2C E-Commerce markets in the USA and Canada compare among themselves and to
other markets internationally?
What are the major trends in online shopping in North America?
Who are the major B2C E-Commerce players in the region?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
NORTH AMERICA B2C E-COMMERCE MARKET 2015

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CANADA WILL OUTPACE USA IN B2C E-COMMERCE GROWTH
North America was the world’s second largest B2C E-Commerce market in 2014. In the
next few years, this region’s share of global B2C E-Commerce sales is predicted to decline
slightly, primarily due to the expanding share of the faster growing Asia-Pacific region. In 2015,
B2C E-Commerce sales in North America are predicted to rise by a small double-digit
percentage, with the USA still accounting for more than 90% of the pie. The USA is reported to
be more advanced than Canada both in online shopper penetration and in B2C E-Commerce’s
share of total retail sales. Consequently, Canada is forecasted to slightly lead the USA in terms of
B2C E-Commerce’s growth rate through 2019, as yStats.com’s report shows.
Another finding of yStats.com’s report is that the rise of M-Commerce and omnichannel
retail is an important trend both in the USA and in Canada. U.S. M-Commerce sales are projected
to be dominated by sales generated through tablets, while in Canada mobile browsers were
ahead of applications in terms of usage for mobile shopping at the end of 2014. In Canada,
cross-border online shopping is also significant, though its importance is expected to somewhat
lessen as the Canadian currency has weakened with respect to the U.S. dollar.
Regarding B2C E-Commerce players, the USA is home to some of the world’s largest
companies in terms of online retail sales and U.S. merchants dominate in both domestic and the
Canadian markets. Amazon.com is the leader in both countries, with a double-digit market
share, according to yStats.com’s new report. In order to compete with Amazon, some major U.S.
retailers, including Wal-Mart and Target, heavily invest in expanding their E-Commerce
capabilities. Nevertheless, online pure-plays remain at the forefront of the B2C E-Commerce’s
growth in North America.
NORTH AMERICA B2C E-COMMERCE MARKET 2015

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MANAGEMENT SUMMARY
REGIONAL
 Breakdown of Global B2C E-Commerce Sales, by Region, incl. North America, in %, 2014 & 2019f
 B2C E-Commerce Share of Total Retail Sales, by Region, incl. North America, in %, 2015e
 Top 10 Countries Worldwide by B2C E-Commerce Sales, incl. the USA and Canada, in USD billion, and in %
CAGR, 2013 - 2018f
 B2C E-Commerce Sales in North America, in USD billion, 2014 & 2015f
 Breakdown of B2C E-Commerce Sales in North America, by Country, in % and in USD billion, 2015f
 B2C E-Commerce CAGR in North America, by Country, in %, 2014-2019f
 B2C E-Commerce Share of Total Retail Sales in North America, by Country, in %, 2013 - 2018f
 Online Shopper Penetration in North America, by Country, in % Internet Users, 2014
 Mobile Shopper Penetration in North America, in % Internet Users, by Purchased a Product on Mobile and
Searched for a Product or Service on Mobile to Buy, Q4 2014
 Breakdown of Frequency of Cross-Border Online Shopping in North America, by Country, in % of Online
Shoppers, April 2015
 Share of Online Shoppers in North America Choosing Delivery of Four Days and Longer, by Country, in %,
February 2015
USA
3.1 OVERVIEW
 B2C E-Commerce Overview and International Comparisons, November 2015
3.2 TRENDS
 M-Commerce Sales, by Smartphones and Tablets, in USD billion, 2015f - 2020f
 Research and Purchase Methods Used, in % of Online Shoppers, January 2015

3.3 SALES & SHARES
 B2C E-Commerce Sales, in USD billion, and in % Share of Total Retail Sales, Q1 2013 - Q2 2015
 B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, 2014 - 2019f
3.4 USERS & SHOPPERS
 Internet Penetration, in % of Individuals, 2011 – 2014
 Online Shopper Penetration, in % of Internet Users, July 2015
3.5 PRODUCTS
 Top 3 Product Categories Purchased Online, in % of Online Shoppers, July 2015
 B2C E-Commerce Sales and Share, by Selected Product Categories, incl. “Computer and Consumer
Electronics”, “Apparel and Accessories”, “Toys and Hobby”, in USD billion and in %, 2013 - 2018f
NORTH AMERICA B2C E-COMMERCE MARKET 2015
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TABLE OF CONTENTS (1 OF 3)

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USA (Cont.)
3.6 PAYMENT
 Breakdown of Most Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014
3.7 DELIVERY
 Overview of B2C E-Commerce Delivery, September 2015
3.8 PLAYERS
 B2C E-Commerce Player Overview, November 2015
 Top 10 U.S. Retailers by Global B2C E-Commerce Sales, incl. B2C E-Commerce Sales, in % Year-on-Year
Change and in % Share of Total Retail Revenue, 2013
 Top 9 Fastest Growing B2C E-Commerce Retailer, incl. Sales in the USA and Worldwide, in USD million, 2014,
% Year-on-Year Growth 2013/2014, % share of USA in Worldwide Sales, 2014
 Top 10 U.S. Retailers by Unique Monthly Visitors, by Devices Used to Access, incl. Desktop, Mobile and Mobile-
Only, in millions, and Share of Mobile Only in Total, in %, January 2015
CANADA
4.1 OVERVIEW
 B2C E-Commerce Overview and International Comparisons, November 2015
4.2 TRENDS
 Retail Activities Carried Out On Smartphones, by Browser and Application, in % of Smartphone Subscribers,
December 2014
 Breakdown of Online Spending, by Country of Origin of the Seller, in %, July 2014
4.3 SALES & SHARES
 B2C E-Commerce Sales, in CAD billion, by Comparative Estimates, 2014 - 2019f
 B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2014 - 2019f
4.4 USERS & SHOPPERS
 Internet Penetration, in % of Individuals, 2010 – 2014
 Online Shopper Penetration, in % Internet Users, 2014 & 2019f
4.5 PRODUCTS
 Top 6 Product Categories Purchased Online, in % of Online Shoppers, March 2014
NORTH AMERICA B2C E-COMMERCE MARKET 2015
TABLE OF CONTENTS (2 OF 3)
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CANADA (Cont.)
4.6 PAYMENT
 Breakdown of Payment Methods Most Used in Online Shopping, in % of Online Shoppers, April 2015
4.7 DELIVERY
 Share of Online Shoppers Rating Shipping Cost as the Most Important Factor in Purchasing, and Willing to
Choose Postal Services to Lower Delivery Cost, in %, February 2015
4.8 PLAYERS
 B2C E-Commerce Player Overview, November 2015
 Top E-Commerce Websites by Share of Total Website Visits, in %, September 2014 & September 2015
NORTH AMERICA B2C E-COMMERCE MARKET 2015
TABLE OF CONTENTS (3 OF 3)
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NORTH AMERICA B2C E-COMMERCE MARKET 2015
REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS
 The reports are compiled based on secondary market
research. Secondary research is information gathered from
previously published sources. Our reports are solely based on
information and data acquired from national and international
statistical offices, industry and trade associations, business
reports, business and company databases, journals, company
registries, news portals and many other reliable sources. By using
various sources we ensure maximum objectivity for all obtained
data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to
ensure validity and reliability.
 The source of information and its release date are
provided on every chart. It is possible that the information
contained in one chart is derived from several sources. If this is
the case, all sources are mentioned on the chart.
 The reports take into account a broad definition of B2C
E-Commerce, which might include mobile commerce. As
definitions may vary among sources, exact definition used by the
source (if available) is included at the bottom of the chart.
 Our reports include text charts, pie charts, bar charts,
rankings, line graphs and tables. Every chart contains an Action
Title, which summarizes the main idea/finding of the chart and a
Sub Title, which provides necessary information about the
country, the topic, units or measures of currency, and the
applicable time period(s) to which the data refers. With respect to
rankings, it is possible that the summation of all categories
amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
 Reports are comprised of the following elements, in the
following order: Cover page, preface, legal notice, methodology,
definitions, table of contents, management summary
(summarizing main information contained in each section of
report) and report content (divided into sections and chapters).
When available, we also include forecasts in our report content.
These forecasts are not our own; they are published by reliable
sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance
by using evaluative criteria such as sales figures.
 If available, additional information about the data
collection, for example the time of survey and number of people
surveyed, is provided in the form of a note. In some cases, the
note (also) contains additional information needed to fully
understand the contents of the respective data.
 When providing information about amounts of money,
local currencies are most often used. When referencing currency
values in the Action Title, the EUR values are also provided in
brackets. The conversions are always made using the average
currency exchange rate for the respective time period. Should the
currency figure be in the future, the average exchange rate of the
past 12 months is used.
 The reports include mainly data from the last 12 months
prior to the date of report publication. Exact publication dates are
mentioned in every chart.
METHODOLOGY OF OUR NORTH AMERICA B2C E-COMMERCE MARKET 2015 REPORT
 This report covers the B2C E-Commerce market in North
America.
 The regional chapter opens the report, including global
and regional comparisons that concern criteria related to B2C E-
Commerce.
 The rest of the report is divided by countries. The
countries are presented in the order of descending B2C E-
Commerce sales.
 Each country chapter starts with an overview of
development of B2C E-Commerce in the respective country, as
well as international comparisons.
 Following that, information about trends, sales & shares,
users & shoppers, products, payment, delivery and players is
presented.
 The “Trends” section includes an overview of market
trends, such as cross-border B2C E-Commerce, M-Commerce and
omnichannel.
 The section “Sales & Shares” covers the development of
B2C E-Commerce sales, including forecasts. Furthermore, this
section shows the development of B2C E-Commerce’s share of
total retail sales.
 In the “Users & Shoppers” section, information about
Internet penetration and online shoppers is included.
 Afterwards, the section “Products” shows the leading
product categories among online shoppers.
 The next two sections, “Payment” and “Delivery”, cover
information related to delivery and payment methods most used
by online shoppers.
 Finally, the “Players” section includes information about
the leading B2C E-Commerce players.
NORTH AMERICA B2C E-COMMERCE MARKET 2015

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UPCOMING RELATED REPORTS
Canada B2C E-Commerce Market 2015 November 2015 € 750
Top 8 Global B2C E-Commerce Country Sales Forecasts: 2015 to 2018 July 2015 € 2,950
USA B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450
Global Cross-Border B2C E-Commerce 2015 August 2015 € 2,950
Global B2C E-Commerce Delivery 2015 October 2015 € 2,950
Global Online Payment Methods: First Half 2015 July 2015 € 1,950
Global M-Commerce 2015: Smartphones and Tablets March 2015 € 1,950
Global Clothing B2C E-Commerce Market 2015 January 2015 € 3,450
North America Online Payment Methods: Full Year 2014 March 2015 € 950
Central Asia and Caucasus B2C E-Commerce Market 2015 November 2015 € 1,450
Asia-Pacific B2C E-Commerce Market 2015 October 2015 € 3,450
Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950
Latin America B2C E-Commerce Market 2014 December 2014 € 2,450
Global B2C E-Commerce Market 2014 October 2014 € 4,950**
REPORT PUBLICATION
DATE
PRICE*
Europe B2C E-Commerce Market 2015 December 2015 € 2,950
NORTH AMERICA B2C E-COMMERCE MARKET 2015
**Reflects Discounted Price

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