Product Brochure: Middle East and Africa Online Payment Methods: Full Year 2016

MIDDLE EAST & AFRICA ONLINE PAYMENT METHODS: FULL YEAR 2016
PUBLICATION DATE: MARCH 2017
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-6 TABLE OF CONTENTS I PAGE 7 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 8 METHODOLOGY I PAGE 9 RELATED REPORTS I PAGE 10 CLIENTS I PAGE 11-12 FREQUENTLY ASKED QUESTIONS
PAGE 13 ORDER FORM I PAGE 14 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:
Type of Product:
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Covered Regions:
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Middle East & Africa Online Payment Methods: Full Year 2016
Report
Online Payment
Africa, Middle East
Egypt, Iran, Kenya, Morocco, Nigeria, Saudi Arabia, South Africa, UAE
English
PDF & PowerPoint
69
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QUESTIONS
ANSWERED
IN THIS REPORT
Which payment methods are preferred by online shoppers across the Middle East and Africa?
How large is the share of cash on delivery in E-Commerce in the MENA region?
What percentage of online shoppers in Africa pay with mobile money for their purchases?
How open are consumers in the Middle East to using mobile wallets?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions

CASH ON DELIVERY DOMINATES E-COMMERCE PAYMENTS IN THE MIDDLE EAST AND AFRICA,
BUT MOBILE PAYMENTS ARE ADVANCING
Across the emerging markets of the Middle East and Africa, cash on delivery is used
by the majority of digital consumers to pay for their online purchases. Different surveys
cited in yStats.com’s report reveal that more than 50% of online shoppers in countries such
as Nigeria, Kenya and the UAE prefer cash on delivery to other payment methods. E-
Commerce companies operating in the Middle East and Northern Africa region report that
more than two-thirds of their sales are paid in cash.
South Africa is one of the few exceptions to this rule: a higher share of digital
consumers in this country pay for Internet purchases by bank card. Still, even in this country
more than half of consumers say they would be willing to buy more online if they were
offered the option to pay on delivery. A payment method that consumers can trust was the
second major driver for online shopping in South Africa, according to a recent survey cited
in yStats.com’s publication.
Nevertheless, yStats.com’s report also shows that there is hope for greater adoption
of digital payment means, especially mobile payments. A two-digit share of consumers
surveyed in the Middle East in 2016 admitted that they would opt for using payment
methods other than cash or cards, with mobile wallets being one of the top three
alternatives. Furthermore, Africa is already the leading region in mobile money usage. In
Kenya, for example, there are millions of mobile money accounts and their number
continues to grow. Along with Kenya, around one-third of online shoppers in Ghana and
Uganda say they prefer to pay for their Internet-based purchases with mobile money.
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MANAGEMENT SUMMARY
GLOBAL DEVELOPMENTS
 Online and Mobile Payment Trends, H2 2016
 Breakdown of E-Commerce Sales by Payment Methods, in %, 2015 & 2020f
 Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
 Payment Methods Used in Online Shopping, by Regions, in % of Online Shoppers, October 2015
 Top 3 Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August
2016
 Top 3 Considerations When Choosing a Payment Method in Cross-Border Online Shopping, in % of Cross-Border
Online Shoppers, August 2016
 Reasons To Choose the Preferred Payment Method in Cross-Border Online Shopping, in % of Cross-Border Online
Shoppers, 2016
 Value of Online Payment Fraud, in USD billion, 2015 & 2020f
 Breakdown of Online Payment Fraud by Segments, in % and in USD billion, 2020f
 Security Authentication Features That Online Shoppers in the USA and the UK Would Consider Setting Up for Online
Purchases in the Next 12 Months, in %, November 2016
 Breakdown of the Number of Online Payment Options Offered, in % of Online Merchants, January 2016
 Top 10 Merchant Acquirers, by Volume, in USD billion, 2015
 Mobile Payments Share of Total Consumer Card Payments, in %, 2016e & 2021f
 Mobile Proximity Payment Transaction Value, in USD billion, 2014 & 2019f
 Number of Proximity Mobile Payment Users, in millions, 2014 – 2019f
 Mobile P2P Money Transfer Transaction Value, in USD billion, 2014 & 2019f
 Number of Mobile P2P Money Transfer Users, in millions, 2014 – 2019f
 Mobile and Wearable Contactless Payments, in USD billion, 2015 & 2018f
 Mobile Payment Usage In-Store and Online, in % of Respondents, by Generation, 2015
 Perception of Security of Mobile Payments, in % of Respondents, by Generations, 2015
 Contactless Payment User Penetration, in % of Banked Population, July 2016
 Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, by Selected Regions, August 2016
 Products and Services Paid for via Mobile Wallet, in % of Mobile Shoppers Who Paid with Mobile Wallet, August 2016
 Probability of Using Mobile Wallets, in % of Smartphone Owners, by Selected Countries, July 2016
 Number of Mobile Money Accounts, by Registered and Active, by Selected Regions, in millions, December 2015
 Breakdown of Types of Payments Made with Mobile Money, by Number of Transactions and Value of Transactions,
in %, December 2015
MIDDLE EAST
3.1. REGIONAL
 Share of Online Shoppers in MENA Who Prefer to Pay with Cash on Delivery, in %, March 2016
 Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers in MENA, June 2016
 Breakdown of Share of Cash On Delivery, in % of E-Commerce Companies in MENA, October 2016
 Share of Cash On Delivery in Total Online Shopping in the Middle East, in %, 2015
 Share of Consumers Who Would Opt for Alternative Payment Methods, in %, and Selected Alternative Payment
Methods They Would Opt for, incl. “Mobile Wallet”, in %, May 2016
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TABLE OF CONTENTS (1 OF 3)
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MIDDLE EAST (CONT.)
3.1. REGIONAL (CONT.)
 Devices Preferred for Mobile Payment in the Middle East and Africa, in % of Internet Users with Bank Accounts,
Summer 2016
 Breakdown of Attitude to Mobile Payment and Mobile Shopping-Related Activities, in % of Online Shoppers in MENA,
March 2016
3.2. UAE
 Breakdown of Online Shoppers by Shoppers Who Prefer to Pay Online and Who Prefer to Pay On Delivery, in %,
November 2016
 Share of Online Shoppers Paying by Credit Card, in %, June 2016
 Share of Payment Card Users Who Experienced Online Credit Card Fraud, in %, and Type of Online Credit Card Fraud
Experienced, in % of Fraud Victims, June 2016
 Share of Millennial Online Shoppers Preferring to Pay by Credit Card, in %, by Selected Product Categories, 2015
3.3. SAUDI ARABIA
 Top Payment Method Preferred in Online Shopping, by Selected Product Categories, in % of Millennial Online
Shoppers, 2015
3.4. IRAN
 Top 5 Reasons for Not Shopping Online, in % of Respondents, 2012 & January 2016
AFRICA
4.1. REGIONAL
 Payment Methods Most Used in Online Shopping, in % of Online Shoppers, by Ghana, Kenya, South Africa, Uganda,
December
4.2. SOUTH AFRICA
 Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
 Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, March 2016
 Share of Online Shoppers Who Would be Motivated to Shop Online More by Availability of the “On Delivery” Payment
Method, in % of Online Shoppers, March 2016
 Top Improvements That Would Make Online Shoppers Buy Online More, in % of Online Shoppers, March 2016
4.3. NIGERIA
 Top 3 Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
 Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, August 2016
 Number and Value of Internet and Mobile Payment Transactions, in millions and in NGN billion, 2011- 2015
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AFRICA (CONT.)
4.4. EGYPT
 Share of Online Shoppers Paying by Cash on Delivery, in %, June 2016
4.5. MOROCCO
 Payment Methods Used in Online Shopping, in % of Online Shoppers, February 2016
 Breakdown of Main Criteria Considered When Shopping Online, incl. “Payment Security”, in % of Online Shoppers,
February 2016
 Number of Online Payment Transactions Made with Credit Cards, in millions, and Value, in MAD million, by
Domestic Credit Cards and Domestic and Foreign Credit Cards, 2012 – 2015
4.6. KENYA
 Mobile Payment Statistics, incl. Number of Transactions, in millions, Value of Transactions, in KES billion, Number of
Customers, in millions, and Number of Agents, in thousands, 2008 – 2015 & First Nine Months of 2016
 Purposes of Using Mobile Money Services, in % of Mobile Money Users, October 2016
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REPORT-SPECIFIC SAMPLE CHARTS

GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to ensure
validity and reliability.
 The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
 The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
 The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR MIDDLE EAST & AFRICA ONLINE PAYMENT METHODS: FULL YEAR 2016
Report Coverage
 This report covers the online payment market in the Middle
East and Africa. It takes into account a wide definition of online payment,
including payment methods used in online shopping and mobile payment,
such as remote and proximity payments.
 Major countries in the region are covered, while data availability
varied across the markets.
 The report includes data mostly published in 2016. The exact
date of publication of the source is stated on each chart. The time period
which the data refers to differs by source.
Report Structure
 The global chapter opens the report, featuring an overview of
global online and mobile payment developments.
 The rest of the report contains country-specific and regional
information. Countries are grouped by the two regions covered: the Middle
East and Africa. Within each group, regional information is presented first,
while the countries are included in the descending order of B2C E-
Commerce sales.
 Depending on data availability, the following types of market
information are included: payment methods most used by online shoppers,
breakdown of E-Commerce sales by payment methods, number and value
of online/mobile payment transactions, mobile payment usage and
consumer awareness of mobile payment providers, payment-related
factors important to online shoppers. Not all the mentioned types of
information are available for each of the covered countries.
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Global Online Payment Methods: Full Year 2016
Global Alternative Online Payment Methods: Full Year 2016
Europe Online Payment Methods: Full Year 2016
Asia-Pacific Online Payment Methods: Full Year 2016
North America Online Payment Methods: Full Year 2016
Latin America Online Payment Methods: Full Year 2016
Global Mobile Wallets 2017: Competitors and Market Opportunities Methods
March 2017
March 2017
March 2017
March 2017
March 2017
March 2017
January 2017
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Fraud and Security in Global Online Payment 2016
Middle East B2C E-Commerce Market 2016
UAE B2C E-Commerce Market 2016
Saudi Arabia B2C E-Commerce Market 2016
Iran B2C E-Commerce Market 2016
South Africa B2C E-Commerce Market 2016
Africa B2C E-Commerce Market 2016
MENA B2C E-Commerce Market 2015
Global Cross-Border B2C E-Commerce 2017
Global E-Commerce Marketplaces 2016
Trends in Worldwide Internet Retail 2016
Global B2C E-Commerce Market 2016
Online Retail in Emerging Markets 2016
Top Players in Global B2C E-Commerce Market 2016
October 2016
May 2016
April 2016
April 2016
May 2016
May 2016
May 2016
June 2016
February 2017
November 2016
July 2016
June 2016
June 2016
July 2016
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Latin America B2C E-Commerce Market 2016
Europe B2C E-Commerce Market 2016
North America B2C E-Commerce Market 2015
Asia-Pacific B2C E-Commerce Market 2015
March 2016
February 2016
November 2015
October 2015
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Product Brochure: Middle East and Africa Online Payment Methods: Full Year 2016

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Product Brochure: Middle East and Africa Online Payment Methods: Full Year 2016