Product Brochure with summarized information of our publication " Japan B2C E-Commerce Sales Forecasts: 2017 to 2021". Find more here: https://www.ystats.com/market-reports/japan-b2c-e-commerce-sales-forecasts-2017-to-2021/

1. JAPAN B2C E-COMMERCE SALES FORECASTS: 2017 TO 2021
PUBLICATION DATE: NOVEMBER 2017
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 TABLE OF CONTENTS I PAGE 5 REPORT-SPECIFIC SAMPLE CHARTS
I PAGE 6 METHODOLOGY I PAGE 7 RELATED REPORTS I PAGE 8 CLIENTS I PAGE 9-10 FREQUENTLY ASKED QUESTIONS
PAGE 11 ORDER FORM I PAGE 12 TERMS AND CONDITIONS

2. 2
2
PRODUCT DETAILS Title:
Type of Product:
Category:
Covered Countries:
Language:
Formats:
Number of Charts:
Japan B2C E-Commerce Sales Forecasts: 2017 to 2021
Report
B2C E-Commerce
Japan
English
PDF & PowerPoint
28
PRICES* Single User License:
Site License:
Global Site License:
€ 450 (exc. VAT)
€ 675 (exc. VAT)
€ 900 (exc. VAT)
We occasionally offer a discount on selected reports as newer reports are published.
Please see the most up-to-date pricing on our website www.ystats.com.
QUESTIONS
ANSWERED
IN THIS REPORT
How high is the B2C E-Commerce growth in Japan predicted to be in 2016-2021 compared to 2011-
2016?
What is Japan’s online retail market size in 2017 and the forecast until 2022?
What is the projected increase in online share of total retail sales in Japan between 2016 and 2021?
How does Japan rank among other B2C E-Commerce markets in Asia and worldwide?
Who are the top 5 B2C E-Commerce companies in Japan by market share?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
JAPAN B2C E-COMMERCE SALES FORECASTS: 2017 TO 2021

3. B2C E-COMMERCE TO GAIN A HIGHER SHARE OF RETAIL SALES IN JAPAN BY 2021
Japan’s B2C E-Commerce market is the fourth largest worldwide and second largest
in Asia. The country is advanced in terms of online shopping penetration, with close to 50%
of all Internet users above 6 years of age and around two-thirds of 20-39 year-olds buying
goods and services online, according to statistics in the yStats.com report. While the
country’s total retail sales remained mostly flat over the past five years, B2C E-Commerce
was expanding at a double-digit rate driven by attractive product pricing and the
convenience of online shopping. Although the future B2C E-Commerce sales growth rate
through 2021 is projected to moderate to high single digits, online commerce is still
projected to outpace overall retail, surpassing the milestone of 10% of retail sales by the
end of the forecast period.
The growth of B2C E-Commerce in Japan beyond 2017 is expected to be driven by an
increase in online spending per shopper and the rise of mobile shopping, along with other
factors such as reduced delivery times, popularization of shopping activities on social
networking platforms and expansion of the product range. As of 2017, close to one-half of
those who shop online said they spent less than 10% of their overall expenditure on E-
Commerce sites, according to a survey cited in the yStats.com report. When asked about the
future, close to one-third of online shoppers expected their online spending to increase.
With regard to M-Commerce, Japan has been lagging behind the emerging Asian
markets in terms of mobile shopping adoption. This situation is likely to change, as
smartphones are becoming almost as important as computers for accessing the Internet in
Japan. Although the majority of online shoppers still buy via PC, the share of those using
smartphones to conduct a purchase tripled between 2015 and 2016, with M-Commerce
getting close to one-third of online sales.
JAPAN B2C E-COMMERCE SALES FORECASTS: 2017 TO 2021
3

4. MANAGEMENT SUMMARY
MARKET OVERVIEW AND INTERNATIONAL COMPARISONS
 B2C E-Commerce Market Overview and International Comparisons, November 2017
 Japan’s Share of Global Retail E-Commerce Sales in Asia and Worldwide, in %, 2016 & 2021f
 M-Commerce Sales, in JPY trillion, and Share of B2C E-Commerce Sales, in %, 2015 & 2016
 B2C E-Commerce Sales by Types of Products, Services and Digital Content, in JPY billion, 2015 & 2016
 Online Shopper Penetration, in % of Internet Users, 2016
 Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016
 Top 5 Companies by B2C E-Commerce Market Share, in %, 2016
OVERVIEW OF SALES AND SHARES FORECASTS
 B2C E-Commerce Sales, in JPY trillion, and Share of Total Retail Sales, in %, 2011-2016
 B2C E-Commerce Sales, by Five Comparative Estimates, in USD billion and JPY trillion, 2016 - 2021f, and CAGR, in %,
2016 - 2021f
 B2C E-Commerce Share of Total Retail Sales, in %, 2016 & 2021f
SALES FORECASTS
 B2C E-Commerce Sales, in JPY trillion, 2016 - 2022f
 B2C E-Commerce Sales, in USD billion, 2016 & 2021f
 B2C E-Commerce Sales, in USD billion, 2016 & 2021f
 Retail E-Commerce Sales, in USD billion and in % of Total Retail Sales, 2017f
 B2C E-Commerce Sales, in JPY trillion, 2016 & 2017f
2
JAPAN B2C E-COMMERCE SALES FORECASTS: 2017 TO 2021
TABLE OF CONTENTS
4
1
3
4

5. 5
5
JAPAN B2C E-COMMERCE SALES FORECASTS: 2017 TO 2021
REPORT-SPECIFIC SAMPLE CHARTS

6. GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to ensure
validity and reliability.
 The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
 The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
 The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR JAPAN B2C E-COMMERCE SALES FORECASTS 2017 TO 2021
Report Coverage
 This report covers the forecasts for B2C E-Commerce sales in
Japan. The report is based purely on secondary market research and does
not contain any sales forecasts produced by the report publisher.
 The forecasts cited in this report were produced by various
reputable sources and differ in definition, methodology and the time
period referenced. The sources may refer to B2C E-Commerce sales as
online retail sales, Internet retailing sales, E-Commerce sales or online
shopping/online retail GMV. Some of the sources include both B2C and
C2C sales in their sales definitions, while others excluded or did not
mention C2C in their methodology. The majority of original sources
excluded travel and other services from their definition and included M-
Commerce sales.
 Most of the forecasts were published within the previous 12
months.
Report Structure
 The report starts with the “Overview and International
Comparisons” chapter. It opens with a qualitative overview of the B2C E-
Commerce market in Japan (a text chart). The country’s share of regional
and global B2C E-Commerce sales in 2016 and 2021 is revealed. Next,
some key market characteristics, including online shopper penetration, top
product categories purchased online, leading payment methods, ranking of
major B2C E-Commerce players by market share and M-Commerce sales
are provided.
 The next chapter contains an overview of all B2C E-Commerce
sales forecasts included in this report summarized in one table, with a year
span 2016 through 2021. Within this section, the forecasts are ranked so
that the most far reaching forecasts in terms of years covered are
presented first. If forecasts from several sources end with the same year,
they are ranked by sales volume predicted for this year. Besides the sales
volumes, the table also includes the names of the respective sources,
definitions where available and CAGR for the respective time period.
 A forecast regarding the B2C E-Commerce share of retail sales is
presented next, covering the years 2016 and 2021.
 The last chapter contains charts with individual sales forecasts
from the summary table. If the source reported year-on-year growth rates
or CAGR, these numbers were included as in the source; where no growth
figures were available in the source, they were calculated from the
provided sales values.
JAPAN B2C E-COMMERCE SALES FORECASTS: 2017 TO 2021
6

7. China B2C E-Commerce Sales Forecasts: 2017 to 2021
USA B2C E-Commerce Sales Forecasts: 2017 to 2021
UK B2C E-Commerce Sales Forecasts: 2017 to 2021
Asia-Pacific Online Payment Methods: First Half 2017
Asia-Pacific M-Commerce 2017
Asia-Pacific Cross-Border E-Commerce 2017
China B2C E-Commerce Market 2017
India B2C E-Commerce Market 2017
South Korea B2C E-Commerce Market 2017
Southeast Asia B2C E-Commerce Market 2017
Vietnam B2C E-Commerce Market 2017
Indonesia B2C E-Commerce Market 2017
Thailand B2C E-Commerce Market 2017
Singapore B2C E-Commerce Market 2017
Malaysia B2C E-Commerce Market 2017
Innovation Trends in Global Retail and Payments 2017
Global Online Payment Methods: First Half 2017
Global Mobile Payment Methods: First Half 2017
Global M-Commerce 2017
Global Digital Gaming Market 2017
Global Cross-Border B2C E-Commerce 2017
November 2017
November 2017
November 2017
August 2017
June 2017
February 2017
May 2017
May 2017
June 2017
May 2017
May 2017
April 2017
April 2017
April 2017
April 2017
October 2017
August 2017
August 2017
June 2017
August 2017
February 2017
€ 450
€ 450
€ 450
€ 750
€ 750
€ 1,950
€ 950
€ 950
€ 750
€ 1,950
€ 750
€ 750
€ 750
€ 750
€ 750
€ 950
€ 1,950
€ 950
€ 1,950
€ 1,450
€ 2,950
UPCOMING RELATED REPORTS
REPORT PUBLICATION
DATE
PRICE*
Top 5 Country B2C E-Commerce Country Sales Forecasts: 2017 to 2021
Asia-Pacific Online Payment Methods: Second Half 2017
December 2017
January 2018
€ 1,950
€ 750
JAPAN B2C E-COMMERCE SALES FORECASTS: 2017 TO 2021
7

8. 8

9. 9

10. 10

11. 11

12. 12