Product Brochure with summarized information of our publication "Global E-Commerce Marketplaces 2016". Find more here: https://www.ystats.com/product/global-ecommerce-marketplaces-2016/

1. GLOBAL E-COMMERCE MARKETPLACES 2016
PUBLICATION DATE: NOVEMBER 2016
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 TABLE OF CONTENTS I PAGE 5 REPORT-SPECIFIC SAMPLE CHARTS
I PAGE 6 METHODOLOGY I PAGE 7 RELATED REPORTS I PAGE 8 CLIENTS I PAGE 9-10 FREQUENTLY ASKED QUESTIONS
PAGE 11 ORDER FORM I PAGE 12 TERMS AND CONDITIONS

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Global E-Commerce Marketplaces 2016
Market Report
B2C E-Commerce
Global
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English
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QUESTIONS
ANSWERED
IN THIS REPORT
How large is the share of online shoppers buying from marketplaces compared to retailers’
websites?
What are the key factors driving the dominance of E-Commerce marketplaces in online shopping?
How significant is the reliance of online merchants on marketplaces?
What are some of the world’s largest E-Commerce marketplaces by GMV?
Which value-added services are offered by the top three E-Commerce marketplaces?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
GLOBAL E-COMMERCE MARKETPLACES 2016

3. TOP ONLINE MARKETPLACES IN GLOBAL E-COMMERCE REVEALED
E-Commerce platforms that host offerings of third-party merchants have become the
major drivers of online shopping worldwide. Online marketplaces are now the leading
destination for online shoppers to buy goods online, discover new products, meet new
retailers and buy from foreign merchants across borders, according to consumer surveys
cited in the yStats.com report. Convenience, product variety, competitive prices and
affordable shipping options are among the top reasons why nearly half of online shoppers
worldwide do all or most of their E-Commerce consumption via marketplaces.
Having this trend in mind, more and more retailers are joining E-Commerce
marketplaces, both those who have own online stores and those who do not. A survey of
online retailers conducted across 10 major E-Commerce markets cited in the yStats.com
report revealed that only a small one-digit percentage of them do not have a presence on
marketplaces. The remaining majority sees marketplaces as platforms to attract new
customers and grow revenue, but as a larger number of sellers join major marketplaces,
competition among them intensifies and the growth opportunities become limited for those
who rely on marketplaces heavily.
Some of the world’s most visited E-Commerce websites are large online
marketplaces, operated by Amazon, eBay and Alibaba. The yStats.com reveals some key
facts and statistics about these platforms, such as that around half of all items sold on
Amazon as of Q3 2016 were from third-party sellers.
GLOBAL E-COMMERCE MARKETPLACES 2016
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4. MANAGEMENT SUMMARY
E-COMMERCE MARKETPLACE TRENDS
 Overview of E-Commerce Marketplace Trends, November 2016
 Share of Online Shoppers Who Would Consider Purchasing from Marketplaces and from Retailers’ Websites, by
Global Average and Top 3 Countries, in %, August 2015
 Approximate Share of Online Shoppers Who State That All or Most of Their Total Online Spending is Made on
Marketplaces, in %, August 2016
 Top 5 Countries by Share of Online Shoppers Who State That All or Most of Their Cross-Border Online Spending is
Made on Marketplaces, in %, August 2016
 Most Popular Ways to Browse Products Online, incl. Marketplaces, in % of Online Shoppers, August 2016
 Perceived Benefits of Buying from Marketplaces, in % of Online Marketplace Shoppers, April 2016
 Most Important Factors When Purchasing from a Marketplace, in % of Online Marketplace Shoppers, April 2016
 Share of Online Retailers in Major E-Commerce Markets Who Generate More Than 41% of Their E-Commerce
Revenue via Online Marketplaces, in %, July 2016
MAJOR E-COMMERCE MARKETPLACES
 Top 10 E-Commerce Marketplace Websites, by Website Rank Among All E-Commerce Websites, incl. Website
Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in
%, November 2016
 Overview of Selected Major E-Commerce Marketplace Companies, incl. B2C/C2C Marketplaces, Country Based in,
and GMV, in USD billion, 2015
 Profile of Alibaba’s Retail Marketplaces, November 2016
 GMV of Alibaba’s Retail Marketplaces in China, in CNY billion, and Mobile Share of GMV, in %, Q1 2015 – Q2 2016
 Profile of Amazon Marketplace, November 2016
 Share of Units Sold by Third-Party Sellers on Amazon, in % of Total Paid Units Sold on Amazon, Q2 2015 – Q3
2016
 Other Platforms Used by Amazon Marketplace Sellers, in % of Sellers, by Currently Use and Plan to Use, 2015
 Profile of eBay Marketplace, November 2016
 GMV of eBay Marketplace, in USD billion, and Transaction Take Rate, in %, 2013 - 2015
GLOBAL E-COMMERCE MARKETPLACES 2016
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TABLE OF CONTENTS

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GLOBAL E-COMMERCE MARKETPLACES 2016
REPORT-SPECIFIC SAMPLE CHARTS

6. GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market
research. Secondary research is information gathered from
previously published sources. Our reports are solely based on
information and data acquired from national and international
statistical offices, industry and trade associations, business
reports, business and company databases, journals, company
registries, news portals and many other reliable sources. By using
various sources we ensure maximum objectivity for all obtained
data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to
ensure validity and reliability.
 The source of information and its release date are
provided on every chart. It is possible that the information
contained in one chart is derived from several sources. If this is
the case, all sources are mentioned on the chart.
 The reports include mainly data from the last 12 months
prior to the date of report publication. Exact publication dates are
mentioned in every chart.
Definitions
 The reports take into account a broad definition of B2C
E-Commerce, which might include mobile commerce. As
definitions may vary among sources, exact definition used by the
source (if available) is included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts,
rankings, line graphs and tables. Every chart contains an Action
Title, which summarizes the main idea/finding of the chart and a
Subtitle, which provides necessary information about the
country, the topic, units or measures of currency, and the
applicable time period(s) to which the data refers. With respect to
rankings, it is possible that the summation of all categories
amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the
following order: Cover page, preface, legal notice, methodology,
definitions, table of contents, management summary
(summarizing main information contained in each section of
report) and report content (divided into sections and chapters).
When available, we also include forecasts in our report content.
These forecasts are not our own; they are published by reliable
sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance
by using evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data
collection, for example the time of survey and number of people
surveyed, is provided in the form of a note. In some cases, the
note (also) contains additional information needed to fully
understand the contents of the respective data.
 When providing information about amounts of money,
local currencies are most often used. When referencing currency
values in the Action Title, the EUR values are also provided in
brackets. The conversions are always made using the average
currency exchange rate for the respective time period. Should the
currency figure be in the future, the average exchange rate of the
past 12 months is used.
METHODOLOGY OF OUR GLOBAL E-COMMERCE MARKETPLACES 2016 REPORT
Report Coverage
 This report focuses on E-Commerce marketplaces. E-
Commerce marketplaces are defined as platforms where third-
party merchants (B2C) or individuals (C2C) can sell their digital or
physical products online whereas the marketplace operator acts
as an intermediary. B2B E-Commerce marketplace and pure
service marketplaces (e.g. accommodation) were excluded from
the research.
 The report starts with a management summary, with
the rest of the content divided into two parts.
 The first part focuses on the market trends and
developments related to E-Commerce marketplaces. It begins
with a qualitative overview of the relevant market trends, and
continues with a number of statistics and survey results related
to E-Commerce marketplace usage, such as the share of online
shoppers buying from marketplaces compared to retailers’
websites, top countries by share of online shoppers spending all
or most of their online spending on marketplaces, and the top
reasons why online shoppers buy from marketplaces.
 The second part of this report covers selected major E-
Commerce marketplaces worldwide. It contains a list of the most
visited E-Commerce websites, overview of the six major E-
Commerce marketplace companies, including their Gross
Merchandise Volume, and profiles of the world’s top three E-
Commerce marketplaces: Amazon, Alibaba and eBay. The profiles
are presented in the order of descending Gross Merchandise
Volume and include information such as: headquarters, list of
marketplaces operated, marketplace GMV and revenue, type of
sellers, number of buyers, selected marketplace services and
features, and commission. Besides the profile, one or several
selected statistics are included for each company.
GLOBAL E-COMMERCE MARKETPLACES 2016
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7. Top Players in Global B2C E-Commerce Market 2016 July 2016 € 950
Trends in Worldwide Internet Retail 2016 July 2016 € 1,450
Online Retail in Emerging Markets 2016 June 2016 € 3,450
Global B2C E-Commerce Market 2016 June 2016 € 4,950
Global Clothing B2C E-Commerce Market 2016 August 2016 € 2,950
MENA B2C E-Commerce Market 2016 June 2016 € 2,950
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UPCOMING RELATED REPORTS
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GLOBAL E-COMMERCE MARKETPLACES 2016
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