Product Brochure: Europe Online Payment Methods: Full Year 2016

EUROPE ONLINE PAYMENT METHODS: FULL YEAR 2016
PUBLICATION DATE: MARCH 2017
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-10 TABLE OF CONTENTS I PAGE 11 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 12 METHODOLOGY I PAGE 13 RELATED REPORTS I PAGE 14 CLIENTS I PAGE 15-16 FREQUENTLY ASKED QUESTIONS
PAGE 17 ORDER FORM I PAGE 18 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:
Type of Product:
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Europe Online Payment Methods: Full Year 2016
Report
Online Payment
Europe
Austria, Belgium, Czech Republic, Denmark, France, Finland,
Germany, Greece, Hungary, Italy, Kazakhstan, Netherlands, Norway,
Poland, Romania, Russia, Spain, Sweden, Switzerland, Turkey, UK,
Ukraine
English
PDF & PowerPoint
189
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QUESTIONS
ANSWERED
IN THIS REPORT
What are the major developments in European online and mobile payments?
Which payment methods are used by Europe’s online shoppers the most?
How do online payment method preferences vary across 20 markets in this region?
What are the top countries in Europe for mobile payment usage?
How does security perception affect online and mobile payment acceptance?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions

NEW DEVELOPMENTS TO THE ONLINE PAYMENT METHOD LANDSCAPE IN EUROPE
Preferred payment methods tend to vary dramatically across various European sub-
regions and amongst advanced and emerging markets. yStats.com cites a survey in this
report revealing that, for example, a high share of Russian online consumers prefer to pay
by bank card, with this number increasing through 2016, while the share of online
consumers who used cash on delivery declined. Additionally, more than half of surveyed
online consumers in Poland prefer to use transfer via payment systems. Notably, other
emerging markets such as Greece, Kazakhstan, Russia and the Czech Republic have a large
share of online consumers who still prefer the cash on delivery method.
Among advanced markets in Europe, online payment preferences are also diverse.
The yStats.com report reveals that almost two thirds of online consumers in the UK use
debit cards to make a purchase. In other advanced markets such as Austria, Belgium,
Denmark, and France, bank cards also remain the most preferred online payment method.
In contrast, online consumers in Germany still prefer invoicing when making online
purchases, although its share decreased by small single digits between 2014 and 2015. With
over 50% of online shoppers in Germany abandoning a shopping cart in 2016 due to a lack
of preferred payment method, it is important that these varying attitudes towards online
payment methods across different markets be noted.
The trend of fraud and security issues is a prevailing concern across Europe, affecting
both online and mobile payment adoption. A major share of online consumers surveyed in
the UK, Germany, Spain and Greece rated security concerns as a top priority in payments.
Research cited in yStats.com’s report estimates that in general, Internet users from Eastern
European countries feel more safe using mobile payments than Internet users in Western
Europe.
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MANAGEMENT SUMMARY
GLOBAL DEVELOPMENTS
 Online and Mobile Payment Trends, H2 2016
 Breakdown of E-Commerce Sales by Payment Methods, in %, 2015 & 2020f
 Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
 Payment Methods Used in Online Shopping, by Regions, in % of Online Shoppers, October 2015
 Top 3 Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August
2016
 Top 3 Considerations When Choosing a Payment Method in Cross-Border Online Shopping,
 in % of Cross-Border Online Shoppers, August 2016
 Reasons To Choose the Preferred Payment Method in Cross-Border Online Shopping, in % of Cross-Border Online
Shoppers, 2016
 Value of Online Payment Fraud, in USD billion, 2015 & 2020f
 Breakdown of Online Payment Fraud by Segments, in % and in USD billion, 2020f
 Security Authentication Features That Online Shoppers in the USA and the UK Would Consider Setting Up for Online
Purchases in the Next 12 Months, in %, November 2016
 Breakdown of the Number of Online Payment Options Offered, in % of Online Merchants, January 2016
 Top 10 Merchant Acquirers, by Volume, in USD billion, 2015
 Mobile Payments Share of Total Consumer Card Payments, in %, 2016e & 2021f
 Breakdown of Mobile Payments by Usage Case, by Europe and North America, 2016e
 Mobile Proximity Payment Transaction Value, in USD billion, 2014 & 2019f
 Number of Proximity Mobile Payment Users, in millions, 2014 – 2019f
 Mobile P2P Money Transfer Transaction Value, in USD billion, 2014 & 2019f
 Number of Mobile P2P Money Transfer Users, in millions, 2014 – 2019f
 Mobile and Wearable Contactless Payments, in USD billion, 2015 & 2018f
 Mobile Payment Usage In-Store and Online, in % of Respondents, by Generation, 2015
 Perception of Security of Mobile Payments, in % of Respondents, by Generations, 2015
 Share of Internet Users Who Look Forward to Being Able to Pay for More Transactions from Mobile Device, in %, by
Asia-Pacific, Europe, Latin America, the USA, and Global Average, August 2016
 Contactless Payment User Penetration, in % of Banked Population, July 2016
 Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, by Selected Regions, August 2016
 Products and Services Paid for via Mobile Wallet, in % of Mobile Shoppers Who Paid with Mobile Wallet, August 2016
 Share of Mobile Shoppers Paying with Mobile Wallets, by Selected Countries, in %, August 2016
 Probability of Using Mobile Wallets, in % of Smartphone Owners, by Selected Countries, July 2016
 Number of Mobile Money Accounts, by Registered and Active, by Selected Regions, in millions, December 2015
 Breakdown of Types of Payments Made with Mobile Money, by Number of Transactions and Value of Transactions,
in %, December 2015
EUROPE
3.1. REGIONAL
 Regulatory Trends in Online Payments, H1 2016
 Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Belgium, Germany, France, Italy, the
Netherlands, the Nordics, Poland, Spain and the UK, May 2016
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TABLE OF CONTENTS (1 OF 7)
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EUROPE (CONT.)
3.1. REGIONAL
 Share of Online Shoppers Who Abandoned Shopping Cart Due to Lack of Favorite Payment Method, in %, by
Benelux, Germany, Nordics and the UK, June 2016
 Three Factors Contributing to a Poor Online Shopping Experience, incl. Payment-Related, in % of Online Shoppers,
by Benelux, Germany, the Nordics and the UK, June 2016
 Breakdown of Retail Payment Transactions by Methods, incl. Mobile, in %, 2016
 Mobile Payment Readiness and Devices Preferred for Mobile Payment, in % of Internet Users with Bank Accounts, by
Sub-Region, Summer 2016
 Top 10 Countries By Mobile Payment User Penetration, in % of Surveyed Internet Users, September 2016
 Share of Online Shoppers Who Are More Inclined to Shop More Often from a Store Which Saves Their Payment
Details for One-Click Ordering, by Mobile Shoppers and Non-Mobile Shoppers, by Selected European Countries, the
USA and Australia, April 2016
 Share of Internet Users Who Would Feel Confident that Their Money Is Secure If They Used Contactless Payments,
April 2016
 Top Locations Where Consumers Would Want to Use Biometric Authentication for Payments, in % of Respondents,
May 2016
 Expectations Regarding the Provision of Technical Support for Mobile Payments, in % of Millennials, by Germany,
Italy, the Netherlands, and the UK, July 2016
 Share of Millennials Who Use Mobile Payments and Who Tried Mobile Payments and Then Stopped Using Them, in
%, July 2016
 Top 2 Providers Most Preferred by Millennials for Providing a Mobile Payment Service, in %, by Germany, Italy, the
Netherlands, and the UK, July 2016
 Mobile Payment Platforms Most Known to Millennials, in %, by Germany, Italy, the Netherlands, and the UK, July
2016
 Share of Millennials Using Mobile Payment Service from PayPal and Apple Pay, in %, by Germany, Italy, the
Netherlands, and the UK, July 2016
3.2. ADVANCED MARKETS
3.2.1. UK
 Online and Mobile Payment Trends and News about Players, H1 2016
 Top 3 Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
 Breakdown of Card Spending by Chip & Pin, Contactless, Online, Mail and Telephone Order, in %, 2015
 Online Card Payment Statistics, incl. Online Card Spending, in GBP billion, Share of Total Card Spending, in %, and
Average Online Transaction Value, in GBP, 2014 & 2015
 Use of Mobile Payments, by Contactless, In-App and In-Store, in % of Smartphone Owners with a Credit/Debit Card,
2016
 Average Card Payment Transaction Value by Channel, incl. “Online” and “Contactless”, in GBP, 2015
 Value of E-Commerce Payments with Credit and Debit Cards, in GBP million, and Volume, in millions, by Retail and
Services Sector, 12 Months to November 2016
 Breakdown of Security Concerns When Paying by Entering Credit/Debit Card Details Online, in % of Internet Users,
2013 - 2015
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EUROPE (CONT.)
3.2.1. UK (CONT.)
 Payment Methods Most Trusted in Online Shopping, in % of Online Shoppers, November 2016
 Breakdown of Frequency of Using a Mobile Phone for Transactional Activities, incl. “Making Payments in a Shop”, in
% of Mobile Users, 2015
 Breakdown of Attitude Towards Security of Mobile Payments, in % of Mobile Users, by Age Group, Gender and Total,
2015
 Use of Mobile Payments, by Contactless, In-App and In-Store, in % of Smartphone Owners with a Credit/Debit Card,
2016
 Share of Internet Users Using Contactless Payment Cards, in %, 2015 & 2016
 Contactless Payment Statistics, incl. Number of Contactless Cards Issued, by Debit, Credit and Total, in millions,
Monthly Spending on Contactless Cards, in GBP million, Number of Monthly Contactless Transactions, in millions,
and Average Value of Contactless Transactions, in GBP, by Debit, Credit/Charge Cards and Total, Number of
Accepting Terminals/Outlets, August 2015 & August 2016
 Services that Adults Would be Most Comfortable Using Biometric Identification for, incl. “Authorizing Payments”, in
%, September 2015
 Breakdown of Awareness and Usage of Peer-to-Peer Payments via Mobile or Online Applications, in % of Adult
Credit/Debit Card Owners, March 2016
 Brand Recognition and Usage Rate of Selected Mobile Wallet Services, in % of Millennials, May 2016
 Brands Most Trusted by Consumers for Delivering a Smartphone Wallet App, in % of Smartphone Owners,
September 2015, February 2016, June 2016
3.2.2 GERMANY
 Breakdown of Online and Mail Order Sales, by Payment Methods, in % and in EUR million, 2014 & 2015
 Breakdown of Payment Methods Most Used in Online and Mail Order, in % of Shoppers, January 2013 – January 2016
 Breakdown of B2C E-Commerce Sales by Payment Methods, by incl. Amazon and excl. Amazon, in %, 2015
 Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2014 & 2015
 Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2015
 Payment Methods Used in Online Shopping, in % of Online Shoppers, July 2016
 Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, May 2015
 Most Known Digital Payment Systems, in % of Internet Users, May 2015
 Most Important Criteria When Choosing a Payment Method to Purchase Online, in % of Online Shoppers, 2015
 Breakdown of the Use of 3D Secure Authentication, in % of Online Retailers, 2015
 Risk Management Tools Used, in % of Online Retailers, 2015
 Perceived Advantages of Working with a Payment Service Provider, in % of Online Retailers Working with a Payment
Service Provider, July 2016
 Selected Service Providers Used for Offering Payment by Invoice, Direct Debit and Financing/Invoicing, in % of Online
Retailers, July 2016
 Costs of Accepting Selected Payment Methods in B2C E-Commerce, by Direct and Indirect Costs, in EUR and in % For
the Basis Case, August 2016
 Breakdown of Retail Payment Transactions by Methods, incl. Mobile, in %, 2016
 Usage of and Interest in Mobile Payments In-Store and Payments Based on Biometric Identification In-Store, in % of
Consumers, and in % of Retailers, May 2016
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EUROPE (CONT.)
3.2.2. GERMANY (CONT.)
 Share of Smartphone Users Who Used NFC Payment or Could Imagine Using It in the Future, in %, April 2016
 Reasons for Not Using NFC Payments, in % of Smartphone Users Who Have Not Used NFC Payments, April 2016
 Awareness of Mobile Payment Providers, incl. Mobile Wallets, in % of Adults, January 2016
3.2.3. FRANCE
 Payment Methods Most Used in B2C E-Commerce, in % of Online Shoppers, June 2015 & June 2016
 Value of Online Payment Transactions with Bank Cards, in EUR billion, 2014 & 2015
 Average Value of Online Payment Transactions with Bank Cards, in EUR, 2014 & 2015
 Awareness of Contactless Payments, and Usage of Contactless Mobile Payments, by Monthly Payment with NFC Card
and with NFC-Enabled Smartphone, in % of Internet Users, 2014 & 2015
 Number of Cards with Contactless Payment Functionality, in millions, May 2015 & May 2016
 Number of Retail Stores with Contactless Payment Terminals, in thousands, May 2015 & May 2016
 Number of Payment Transactions with Contactless Payment Cards, in millions, May 2015 & May 2016
 Share of Respondents Who Used 3D Secure, in %, 2015 & 2016
 Share of Respondents Who Trust PayPal with Personal Data, by Total, Ages 18-34, and Compared to a Bank, in %,
June 2016
 Share of Respondents Who Used or Would Like to Use Contactless Payment, by Total Respondents and 18-34 Year-
Olds, in %, June 2016
 Satisfaction with Various Aspects of Contactless Payment, in % of Contactless Payment Users, 2015 & 2016
 Breakdown of Readiness to Pay via Mobile Phone, in % of Internet Users, June 2016
3.2.4. SPAIN
 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015 & 2016
 Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, 2014 & 2015
 Breakdown of Aspects Most Important for Payment Methods in Online Shopping, in % of Online Shoppers, 2015
 Payment-Related Problems that Led to Cancellation of Online Purchase, in % of Online Shoppers, 2014 & 2015
 In-Store Mobile Payments Used, by Type, in % of Digital Shoppers, February 2016
 Mobile Payment Apps Installed, in % of Mobile Payment App Users, July 2016
3.2.5. ITALY
 Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2016
 Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2012 - 2016f
 Breakdown of Online Purchases by Payment Methods, Q1 2016
 Average Online Purchase Value, by Payment Method, in EUR, Q1 2016
 Breakdown of Electronic Retail Payments, by Card Payments In-Store and Digital Payments, incl. Online and Mobile,
2013 – 2015
 Contactless Payment Statistics, incl. Number of Contactless Cards in Circulation, in millions, Number of Active
Contactless Cards, in millions, Value of Contactless Transactions, in EUR billion, Number of Contactless Transactions,
in millions, Number of Contactless POS, in thousands, 2012 – 2015
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EUROPE ONLINE PAYMENT METHODS: FULL YEAR 2016TABLE OF CONTENTS (4 OF 7)

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EUROPE (CONT.)
3.2.6. NETHERLANDS
 Breakdown of Online Purchases by Payment Methods, in %, H1 2015 & H1 2016
 Breakdown of Selected Online Payment Method Users by Gender, Age Group and Education Level, in %, Q2 2016
 Share of “iDEAL” and “Credit Card” in Mobile Purchases, in %, H1 2015 & H1 2016
3.2.7. SWEDEN
 Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, Q4 2014 & Q4 2015
 Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2016
 Reasons to Choose a Particular Payment Method, in % of Online Shoppers, Q2 2016
 Awareness and Usage of Mobile Wallet Solutions, in % of Internet Users, Q2 2016
3.2.8. DENMARK
 Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, and Breakdown of Cards Used
in Online Shopping, in % of Online Shoppers Paying with Cards, 2015
 Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2016
 Awareness and Usage of Mobile Wallet Solutions, in % of Internet Users, Q2 2016
3.2.9. BELGIUM
 Breakdown of Online Purchases by Payment Methods, in %, Q1 2015 & Q1 2016
 Reasons for Not Shopping Online, incl. Payment-Related, in % of Individuals Who Do Not Shop Online, 2015
 Top 5 Preferred Payment Service Providers and Top 3 Criteria for Choosing a Payment Service Provider, According to
Web Agencies, October 2016
 Share of Online Shop Projects Where Mobile Payments Are Possible, in %, and Share of Online Shop Projects With
Mobile Payments Where In-App Payments Are Possible, in %, October 2016
 Breakdown of Barriers to Mobile Purchases, incl. Payment-Related, in % of Online Shoppers, June 2016
3.2.10. SWITZERLAND
 Top Two Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014 & 2015
3.2.11. NORWAY
3.2.12. AUSTRIA
 Payment Methods Used in Online Shopping, in % of Respondents, 2015
3.2.13. FINLAND
 Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, Q4 2014 & Q4 2015
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EUROPE (CONT.)
3.3. MERGING MARKETS
3.3.1. RUSSIA
 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 - 2015
 Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender and Location Type, 2015
 Share of Online Shoppers Paying by Bank Card and by Cash on Delivery, in %, October 2016
 Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2016
 Payment Methods Used in Online Shopping, by Product Category, in % of Online Shoppers, December 2015
 Top 5 E-Money Services Used, in % of E-Money Users, December 2015
 Online Payment Value, in RUB billion, and in % Year-on-Year Change, 2014 – 2017f
 Share of Internet Acquiring, in % of Total Acquiring Volume, 2014 - 2016
 Top 9 Acquirers by Number of Online Shops Served from the Top 100 Online Shops by 2015 Revenue, May 2016
 Top 7 Payment Aggregators, Top 8 Payment Gateways and Top 5 Acquiring Banks and Top 6 E-Wallets Used by
Digital Agencies When Integrating Payment Instruments into Client Projects, April 2016
 Overview of Pricing of Top 7 Payment Aggregators Used by Digital Agencies, April 2016
 Overview of Pricing of Top 6 Payment Gateways Used by Digital Agencies, April 2016
 Selected Online Payment Solutions Used by E-Commerce Websites Which Accept Online Payment for Goods and
Services, in % of E-Commerce Websites Which Accept Online Payment for Goods and Services, Q4 2015 & Q4 2016
 Selected Online Payment Methods Offered by E-Commerce Websites Which Accept Online Payment for Goods and
Services, in % of E-Commerce Websites Which Accept Online Payment for Goods and Services, Q4 2015 & Q4 2016
 Selected Factors Considered When Evaluating the Quality of an Online Payment Service, in % of Online Merchants,
Top 10 Reasons for Cancelling an Online Payment Service and Top 10 Features of Online Payment Services According
to Online Merchants, May 2016
 Share of Online Merchants Using 3D-Secure, in %, May 2016
 Online Payment Methods Used When Paying Online via Smartphone, in % of Users, March 2016
 Breakdown of Awareness and Usage of Contactless Payments, by Contactless Bank Cards and Contactless Payment
with Mobile Phone, in % of Adult Population, by Total, With and Without Higher Education, October 2016
3.3.2. POLAND
 Payment Methods Used in Online Shopping, in % of Online Shoppers, 6 Months to December 2016
 Types of Mobile Payment Used, in % of Mobile Payment Users, 6 Months to December 2016
 Breakdown of Awareness of Apple Pay/Samsung Pay/Android Pay and Intention to Use These Services, in % of
Internet Users, December 2016
3.3.3. TURKEY
 Number of Domestic E-Commerce Transactions with Bank Cards, in millions, and Value, in TRY million, Q1 2014 – Q3
2016
 Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million,
Q1 2014 – Q3 2016
3.3.4. GREECE
 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2016
 Most Important Features of Online Shops, incl. Payment-Related, in % of Online Shoppers, November 2015
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EUROPE (CONT.)
3.3.5. CZECH REPUBLIC
 Payment Methods Used in Online Shopping, in % of Online Shoppers, Q2 2016
 Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender and Age Group, Q2 2016
 Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2015
3.3.6. HUNGRY
 Payment Methods Offered by Online Shops, in % of Online Shops, June 2016
3.3.7. UKRAINE
 Breakdown of Non-Cash Payments, by Online, POS and ATM, in %, 2015
 Value of Online Transactions with Bank Cards, in UAH billion, and Number of Online Transactions with Bank Cards, in
millions, 2013 - 2015
3.3.8. KAZAKHSTAN
 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2016
3.3.9. ROMANIA
 Breakdown of Payments for Online Purchases by Payment Methods, in %, 2015
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REPORT-SPECIFIC SAMPLE CHARTS

GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to ensure
validity and reliability.
 The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
 The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
 The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR EUROPE ONLINE PAYMENT METHODS: FULL YEAR 2016
Report Coverage
 This report covers the online payment market in Europe. It
takes into account a wide definition of online payment, including payment
methods used in online shopping and mobile payment, such as remote
and proximity payments.
 The major countries in the region are covered, while data
availability varied across the markets.
 The report includes data mostly published in 2016. The exact
date of publication of the source is stated on each chart. The time period
which the data refers to differs by source.
Report Structure
 The global chapter opens the report, featuring an overview of
global online and mobile payment developments.
 Next, information about regional development and country
comparisons are included.
 The rest of the report contains country-specific information.
Countries are grouped by advanced and emerging B2C E-Commerce
markets. Within each group, the countries are presented in the descending
order of B2C E-Commerce sales.
 Depending on data availability, the following types of market
information are included: payment methods most used by online shoppers,
breakdown of E-Commerce sales by payment methods, number and value
of online/mobile payment transactions, rankings of online payment
providers, mobile payment usage and consumer awareness of mobile
payment providers.
 Not all the mentioned types of information are available for each
of the covered countries. For the two countries leading in the region in B2C
E-Commerce sales, also online and mobile payment trends and news about
major players, such as payment providers, banks and retailers are
presented on text charts.
12

Global Online Payment Methods: Full Year 2016
Global Alternative Online Payment Methods: Full Year 2016
Global Mobile Payment Methods: Second Half 2016
Europe Online Payment Methods: Second Half 2016
Global Alternative Online Payment Methods: Second Half 2016
Asia-Pacific Online Payment Methods: Second Half 2016
Global Online Payment Methods: Second Half 2016
Global Mobile Wallets 2017: Competitors and Market Opportunities Methods
March 2017
March 2017
February 2017
February 2017
February 2017
February 2017
January 2017
January 2017
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€ 1,950
€ 950
€ 950
€ 950
€ 750
€ 1,950
€ 1,950
Fraud and Security in Global Online Payment 2016
Global Cross-Border B2C E-Commerce 2017
Europe Cross-Border B2C E-Commerce 2017
Asia-Pacific Cross-Border B2C E-Commerce 2017
October 2016
February 2017
February 2017
February 2017
€ 950
€ 2,950
€ 1,950
€ 1,950
Global E-Commerce Marketplaces 2016
Trends in Worldwide Internet Retail 2016
Global B2C E-Commerce Market 2016
Top Players in Global E-Commerce Market 2016
November 2016
July 2016
June 2016
June 2016
€ 450
€ 1,450
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UK B2C E-Commerce Sales Forecasts: 2016 to 2020
Germany B2C E-Commerce Sales Forecasts: 2016 to 2020
Top 5 Country B2C E-Commerce Sales Forecasts: 2016 to 2020
December 2016
December 2016
November 2016
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€ 450
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Europe B2C E-Commerce Market 2016
Western Europe B2C E-Commerce Market 2016
Eastern Europe B2C E-Commerce Market 2015
Turkey B2C E-Commerce Market 2016
Russia B2C E-Commerce Market 2015
February 2016
February 2016
January 2016
April 2016
December 2015
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€ 1,950
€ 1,950
€ 950
€ 950
UPCOMING RELATED REPORTS
REPORT PUBLICATION
DATE
PRICE*
Asia-Pacific Online Payment Methods: Full Year 2016
North America Online Payment Methods: Full Year 2016
Middle East And Africa Online Payment Methods: Full Year 2016
Global Mobile Payment Methods: Full Year 2016
March 2017
March 2017
March 2017
March 2017
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€ 950
€ 950
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Product Brochure: Europe Online Payment Methods: Full Year 2016

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