Product Brochure: Asia-Pacific Online Payment Methods: Second Half 2015

ASIA-PACIFIC ONLINE PAYMENT METHODS: SECOND HALF 2015
PUBLICATION DATE: JANUARY 2016
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 6 TABLE OF CONTENTS I PAGE 7 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 8 METHODOLOGY I PAGE 9 RELATED REPORTS I PAGE 10 CLIENTS I PAGE 11-12 FREQUENTLY ASKED QUESTIONS
PAGE 13 ORDER FORM I PAGE 14 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:
Type of Product:
Category:
Covered Regions:
Covered Countries:
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Asia-Pacific Online Payment Methods: Second Half 2015
Market Report
Online Payment
Asia-Pacific
China, Japan, South Korea, Australia, India, Indonesia, Thailand,
Malaysia, Pakistan
English
PDF & PowerPoint
70
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QUESTIONS
ANSWERED
IN THIS REPORT
Which payment methods do consumers in Asia-Pacific prefer when shopping online?
How do the rankings of online payment methods differ across the region?
Which countries lead in terms of mobile payment development in Asia-Pacific?
Which important regulatory and player news is there about the Asia-Pacific’s largest market?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions

EMERGING MARKETS IN ASIA OUTPACING ADVANCED MARKETS IN THE ADOPTION OF
NEW ONLINE PAYMENT METHODS
Asia-Pacific is already the world’s largest B2C E-Commerce market in terms of sales, and
continues to grow. Online payment methods are evolving along with online retail, and emerging
markets in Asia-Pacific are adopting new payment methods faster than some advanced markets.
The collective share of consumers using smartphone wallets and mobile money in the regions’
emerging countries was higher than that of advanced markets, a survey from 2015 cited in
yStats.com’s report reveals. However, advanced markets such as Japan and South Korea are also
adopting mobile payments, which already accounted for almost two thirds of online payments in
China last year.
Overall, payment method preferences differ among online shoppers in various countries.
On the regional level, there were even more online shoppers who paid with cash on delivery than
those paying with credit and debit cards in 2015, as shown in yStats.com’s report. Nevertheless,
in Japan and South Korea, credit cards remain the leading payment method, while in China, third-
party online payment systems rank higher than other methods and in India cash on delivery has
dominated in the past two years. In Indonesia, both banking methods and cash on delivery were
popular, and in Thailand money transfer at a bank counter was ahead.
The competition landscape in online and mobile payments in Asia-Pacific remains
dynamic, according to yStats.com’s research findings. Alipay still dominates third-party online
payment volume in China, but Tenpay’s share is growing and new regulations favor banks for
higher-value payments. Furthermore, Apple Pay plans to enter China in 2016, while South Korea’s
Samsung Pay expanded to the USA after domestic launch in 2015.
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MANAGEMENT SUMMARY
GLOBAL DEVELOPMENTS
 Online Payment Trends and News about Players, H2 2015
 Mobile Payment Trends and News about Players, H2 2015
 Breakdown of E-Commerce Sales by Cards and Alternative Payment Methods, by Region , in %, 2014 & 2019f
 Non-Cash Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015
 Share of Online Shoppers Paying with Cash on Delivery, in %, by Selected Emerging Markets, 2015
 Share of Online Shoppers Who Would Drop out of Purchase if the Preferred Method is Displayed on the
Website but is not Available at the Checkout, in %, September 2015
 Share of Consumers Who Are Satisfied with the Payment Methods Used, by POS, Browser and Mobile, in % of
Consumers in Selected Developed Countries, June 2015
 Main Criteria For Adopting Innovative Payment Methods, in % of Consumers in Selected Developed Countries,
by Very Important and Rather Important, June 2015
ASIA-PACIFIC
3.1 REGIONAL
 Share of Online Shoppers Paying with Cash on Delivery and Share of Online Shoppers Paying with Credit and
Debit Cards for Online Purchases, in %, August 2015
 Breakdown of Payment Methods Used to Pay for Taxi Ordered through a Mobile Application, in %, August
2015
 Digital Payment Methods Used, by Emerging and Developed Markets, in % of Consumers, August 2015
 Top Reasons for Using Online Payment Services, in % of Online Payment Service Users, August 2015
3.2 CHINA
 Online and Mobile Payment Trends and News about Players, H2 2015
 Share of Online Shoppers Who Used Digital Payment Systems to Pay for Online Purchases, in %, 2015
 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
 Breakdown of Electronic Payment Users by Gender, by Payment Method Type, in %, 2014
 Breakdown of Third-Party Online Payment GMV, in %, and Total, in CNY trillion, Q2 2014 - Q2 2015
 Number of Online Payment Users, in millions and in % Share of Internet Users, December 2012, December
2013, December 2014, June 2015
 Number and Value of Electronic Payment Services Transactions, by Segment, incl. Online and Mobile, in
billions and in CNY trillion, and in % Year-on-Year Change, Q2 2015
 Mobile Payment Transactions’ Share of Total Online Payments, in %, 2014 & 2015
 Third-Party Mobile Payment GMV, in CNY billion, and in % Year-on-Year Change, Q3 2014 - Q3 2015
 Number of Mobile Payment Users, in millions and in % Share of Mobile Internet Users, December 2014 & June
2015
 Breakdown of Third-Party Mobile Payment Transaction Volume, by Provider, in %, 2014 & Q3 2015
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TABLE OF CONTENTS (1 OF 3)

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ASIA-PACIFIC (Cont.)
3.2 CHINA (Cont.)
 Reasons for Using Mobile Payments Offline, in % of Internet Users Using Mobile Payment Offline, August 2015
 Breakdown of Mobile Payment Market by Provider, in %, Q3 2015
3.3 JAPAN
 Breakdown of Most Used Online Payment Methods, in % of Online Payment Users, July 2015
 Breakdown of Preferred Devices Used for Making Online and Mobile Payments, in % of Online Payment
Users, by Age Group and Total, July 2015
 Mobile Wallet Penetration, in % of Mobile Phone Owners, and Mobile Wallet Use, in % of Mobile Wallet
Owners, August 2015
 Number and Value of Electronic Money Transactions, in millions and in JPY billions, and in % Year-on-Year
Change, 2010-2014
 Value of Electronic Money Transactions, in JPY trillion, 2014 & 2021f
3.4 SOUTH KOREA
 Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
 Activities Carried out via Mobile Instant Messengers, incl. Payment, in % of Mobile Instant Messenger Users,
August 2015
 Share of Customers Who Have Used Mobile Payment Tools, in %, August 2015
 Share of Mobile Payment Users Starting to Use Mobile Payment in the Past Year, in %, August 2015
 Breakdown of Frequency of Use of Mobile Payments in Online Shopping, in % of Mobile Payment Users,
August 2015
3.5 AUSTRALIA
 Number of Contactless Cards, in millions, 2010, 2014 & 2019f
 Share of Shoppers Preferring to Use Contactless Payments, by Selected Regions, in %, October 2015
3.6 INDIA
 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015
 Payment Methods Preferred in Online Shopping, by Gender, in %, July 2015
 Share of Cash on Delivery of E-Commerce Orders, in %, 2015e
 Payment Methods Used in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers
 Payment Methods Offered by Top 5 Mobile Shopping Apps, September 2015
 Mobile Wallet Market Size, in USD million, 2014 & 2020f
 Value and Volume of Payment Transactions by Selected Non-Cash Payment Methods, incl. Mobile Wallets, in
millions and in INR billion, FY 2014-2015 & First 8 Months of FY 2015-2016
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ASIA-PACIFIC (Cont.)
3.7 INDONESIA
 Online Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
 Payment Methods Used in Online Shopping, in % of Online Shoppers, August 2015
 Breakdown of Reasons for Not Using Online Payments When Shopping Online, in %, August 2015
3.8 THAILAND
 Payment Methods Used in Online Shopping, in % of Online Shoppers, May 2015
 Value and Volume of Online Payment, in THB billion and in millions, by Bank, Non-Bank and Total, 2010 –
2014 & Q1 - Q3 2015
 Value and Volume of Mobile Payment, in THB billion and in millions, by Bank, Non-Bank and Total, 2010 –
2014 & Q1 - Q3 2015
3.9 MALAYSIA
 Number of Users of Network-Based E-Money, in millions, and in % Year-on-Year Change, 2011 – 2014 & H1
2015
3.10 PAKISTAN
 Share of Consumers Who Have Used Mobile Money and Who Have a Mobile Money Account, in %, December
2014
 Top Purposes of Using Mobile Money, in % of Mobile Money Users, 2014
 Mobile Money Providers Used, in % of Mobile Money Users, 2013 & 2014
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REPORT-SPECIFIC SAMPLE CHARTS

GENERAL METHODOLOGY OF OUR MARKET REPORTS
 The reports are compiled based on secondary market
research. Secondary research is information gathered from
previously published sources. Our reports are solely based on
information and data acquired from national and international
statistical offices, industry and trade associations, business
reports, business and company databases, journals, company
registries, news portals and many other reliable sources. By using
various sources we ensure maximum objectivity for all obtained
data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to
ensure validity and reliability.
 The source of information and its release date are
provided on every chart. It is possible that the information
contained in one chart is derived from several sources. If this is
the case, all sources are mentioned on the chart.
 The reports take into account a broad definition of B2C
E-Commerce, which might include mobile commerce. As
definitions may vary among sources, exact definition used by the
source (if available) is included at the bottom of the chart.
 Our reports include text charts, pie charts, bar charts,
rankings, line graphs and tables. Every chart contains an Action
Title, which summarizes the main idea/finding of the chart and a
Sub Title, which provides necessary information about the
country, the topic, units or measures of currency, and the
applicable time period(s) to which the data refers. With respect to
rankings, it is possible that the summation of all categories
amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
 Reports are comprised of the following elements, in the
following order: Cover page, preface, legal notice, methodology,
definitions, table of contents, management summary
(summarizing main information contained in each section of
report) and report content (divided into sections and chapters).
When available, we also include forecasts in our report content.
These forecasts are not our own; they are published by reliable
sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance
by using evaluative criteria such as sales figures.
 If available, additional information about the data
collection, for example the time of survey and number of people
surveyed, is provided in the form of a note. In some cases, the
note (also) contains additional information needed to fully
understand the contents of the respective data.
 When providing information about amounts of money,
local currencies are most often used. When referencing currency
values in the Action Title, the EUR values are also provided in
brackets. The conversions are always made using the average
currency exchange rate for the respective time period. Should the
currency figure be in the future, the average exchange rate of the
past 12 months is used.
 The reports include mainly data from the last 12 months
prior to the date of report publication. Exact publication dates are
mentioned in every chart.
METHODOLOGY OF OUR ASIA-PACIFIC ONLINE PAYMENT METHODS: SECOND HALF 2015 REPORT
 This report covers the online payment market. It takes
into account a wide definition of online payment, including
payment methods used in online shopping and mobile payment,
such as remote and proximity payments.
 All major countries in the region are covered, while data
availability varied across the markets.
 Countries in the region are presented in the descending
order of B2C E-Commerce sales. Besides country and regional
data, information about global development is also included.
 Depending on data availability, the following types of
market information are included: the payment methods most
used in online shopping, number and volume of online and mobile
payment transactions, information about online and mobile
payment users. Not all the mentioned types of information are
available for each of the covered countries. For the leading
country in the region, also online and mobile payment trends,
including regulatory trends, and news about major market players,
such as payment providers, are presented.
 The report includes data mostly published within the last
six months of 2015. The exact date of publication of the source is
stated on each chart. The time period which the data refers to
differs by source.
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UPCOMING RELATED REPORTS
Global Online Payment Methods: Second Half 2015 January 2016 € 1,950
Europe Online Payment Methods: Second Half 2015 January 2016 € 1,950
Top 10 Online Payment Service Providers Profiles July 2015 € 2,950
Asia-Pacific B2C E-Commerce Market 2015 October 2015 € 3,450
Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950
China B2C E-Commerce Market 2015 September 2015 € 950
India B2C E-Commerce Market 2015 September 2015 € 950
Indonesia B2C E-Commerce Market 2015 August 2015 € 750
Asia-Pacific Cross-Border B2C E-Commerce 2015 August 2015 € 950
Global Cross-Border B2C E-Commerce 2015 August 2015 € 2,950
Asia-Pacific B2C E-Commerce Delivery 2015 November 2015 € 950
Global B2C E-Commerce Delivery 2015 October 2015 € 2,950
Top 8 Global B2C E-Commerce Country Sales Forecasts: 2015 To 2018 July 2015 € 2,950
China B2C E-Commerce Sales Forecasts: 2015 To 2018 July 2015 € 450
Japan B2C E-Commerce Sales Forecasts: 2015 To 2018 July 2015 € 450
South Korea B2C E-Commerce Sales Forecasts: 2015 To 2018 July 2015 € 450
Central Asia & Caucasus B2C E-Commerce 2015 November 2015 € 1,450
Asia-Pacific B2C E-Commerce Market 2015 October 2015 € 3,450
REPORT PUBLICATION
DATE
PRICE*
Asia-Pacific Online Payment Methods: Full Year 2015
Global Online Payment Methods: Full Year 2015
February 2016
February 2016
€ 1,950
€ 2,950
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Product Brochure: Asia-Pacific Online Payment Methods: Second Half 2015

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Product Brochure: Asia-Pacific Online Payment Methods: Second Half 2015