According to the findings of the new report by Hamburg-based secondary market research company yStats.com, titled “Vietnam B2C E-Commerce Market 2015”, online retail in this country is catching on. The CEO and founder of yStats.com, Yücel Yelken, highlights that “B2C E-Commerce in Vietnam is driven by increasing Internet and online shopper penetration, but delivery and payment infrastructure are in need of improvement”. Read more here: https://www.ystats.com/online-retail-is-gaining-momentum-in-vietnam/

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PRESS RELEASE
Hamburg, September 1st
, 2015
Online Retail Is Gaining Momentum in Vietnam
According to the findings of the new report by Hamburg-based secondary market research company yStats.com, titled
“Vietnam B2C E-Commerce Market 2015”, online retail in this country is catching on. The CEO and founder of yStats.com, Yücel
Yelken, highlights that “B2C E-Commerce in Vietnam is driven by increasing Internet and online shopper penetration, but
delivery and payment infrastructure are in need of improvement”.
Although Vietnam was ranked as the smallest B2C E-Commerce market in Southeast Asia in terms of sales two years ago,
online retail is gaining momentum there. Growing Internet and online shopper penetration, as well as increasing online spending
per shopper, are driving up online retail sales in Vietnam. In the next five years, the Vietnamese B2C E-Commerce market is expected
to experience strong double-digit growth rates. Improvement in the two important infrastructure factors, payment and delivery,
could give a further boost to B2C E-Commerce in Vietnam. Last year, close to two thirds of E-Commerce websites in Vietnam received
complaints from online shoppers regarding delivery times. Furthermore, nearly half of Internet users who do not yet shop online
admitted to not having a credit card to pay in online stores, while cash on delivery was by far the leading payment method among
current online shoppers.
Social commerce is one of the most important trends in the online shopping market in Vietnam. Close to 90% of online
buyers of fashion products made at least one online purchase from this category via Facebook. The shopping orders of items
displayed via this social network are accepted via Facebook messages and phone calls, and paid for mostly by cash on delivery. With
smartphone ownership increasing, M-Commerce is also becoming a trend. In 2014, a popular online shopping portal in Vietnam,
Sendo.vn, received funding from Japanese investors in order to launch a smartphone shopping website.

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PRESS RELEASE
Other leading players on the emerging online shopping market in Vietnam include online retailer and marketplace Lazada.vn,
Vatgia.com’s marketplace, online classifieds websites such as 5giay.vn and Chotot.vn, and electronics merchant Mobile World JSC
with its online store Thegioididong.com. As B2C E-Commerce in Vietnam grows, more companies, including local and foreign players,
are entering the market and rivalry is intensifying.
For further information, see:
https://www.ystats.com/wp-content/uploads/2015/08/28082015_Product-Brochure-Order-Form_-Vietnam-B2C-E-Commerce-Market-
20151.pdf
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About yStats.com
Founded in 2005 and headquartered in Hamburg, Germany, yStats.com is one of the world's leading secondary market research companies. We
are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading
companies worldwide.
Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and
timely reports in our areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on
online retail and payments, but also cover a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce
Delivery, Online Gaming and many others. In addition to our wide selection of market reports, we also provide custom market research services.
We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and
journals worldwide, including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary
market research companies with an expertise in the areas of B2C E-Commerce and Online Payment.