New yStats.com report tells of inconsistent growth in E-Commerce in Kazakhstan during COVID-19 Hamburg-based online business intelligence company yStats.com has released a new report, “Kazakhstan B2C E-Commerce and Payment Market 2020 & COVID-19’s Impact,” detailing the growth of online commerce in the nation in the past year, as well as providing insight on the effects of the coronavirus pandemic in the first half of this year. Full report here: https://bit.ly/31HYCIl

1. PRESS RELEASE
Hamburg, August 12th, 2020
New yStats.com report tells of inconsistent growth in E-Commerce in
Kazakhstan during COVID-19
Hamburg-based online business intelligence company yStats.com has released a new report, “Kazakhstan B2C E-Commerce
and Payment Market 2020 & COVID-19’s Impact,” detailing the growth of online commerce in the nation in the past year, as well as
providing insight on the effects of the coronavirus pandemic in the first half of this year.
Online retail surged at onset of pandemic, then sputtered
As COVID-19 spread in mid-March in Kazakhstan and citizens were confined to home, they turned to online shopping, a practice that
had been slowly gaining traction in the Central Asian nation. However, as the economic impact of the shutdown increased and unemployment
grew, the online shopping trend slowed, with more online shoppers responding that they shopped less in a survey cited in the yStats.com
report.
Clothing and food maintain lead of products purchased online during health crisis
In 2019, Kazakhstan consumers ordered clothing and sporting goods more than any other product category, followed by household
appliances. The same category mix has persisted during the pandemic, except computers and mobile phones have moved ahead of appliances
in the ranking, as workers attempt to establish home offices. The yStats.com report also points to food delivery as a growing service category
during the health crisis.
A local marketplace is the most popular destination for online shopping
A local website, Kaspi.kz is the leading destination for online shopping in Kazakhstan. That company’s website more than doubled the
number of orders during the first few months of 2020, compared to 2019. Websites outside Kazakhstan are also popular with online shoppers,
as about two fifths of orders are go cross-border, particularly in neighboring Russia and China, according to the yStats.com publication. While
cash on delivery has been the leading method of payment for goods ordered online, by the end of 2019 credit or debit card payment equalled
COD, and the coronavirus pandemic pushing the movement to cashless payments for online goods and services in the first half of this year.
For further information, see: https://www.ystats.com/market-reports/kazakhstan-b2c-e-commerce-and-payment-market-2020-covid-19s-impact/
Press Contact:
yStats.com GmbH & Co. KG
Behringstrasse 28a, D-22765 Hamburg
Phone: +49 (0)40 - 39 90 68 50
Fax: +49 (0)40 - 39 90 68 51
E-Mail: press@ystats.com
Internet: www.ystats.com
Twitter: www.twitter.com/ystats
LinkedIn: www.linkedin.com/company/ystats
Facebook: www.facebook.com/ystats
About yStats.com
Founded in 2005 and headquartered in Hamburg, Germany, yStats.com is one of the world's leading secondary market research companies. We are committed to providing the most up-to-
date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.
Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and timely reports in our areas of expertise,
covering more than 100 countries and all global regions. Our market reports focus predominantly on online retail and payments, but also cover a broad range of related topics including M-
Commerce, Cross-Border E-Commerce, E-Commerce Delivery, Online Gaming and many others. In addition to our wide selection of market reports, we also provide custom market research
services.
We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and journals worldwide, including Forbes and the
Wall Street Journal, we are considered one of the most highly-reputed international secondary market research companies with an expertise in the areas of B2C E-Commerce and Online
Payment.