In Europe’s largest gaming market, Germany, the virtual goods segment is booming: revenues from micro-transactions in games more than doubled in 2014, while smartphones and mobile phones overtook PCs as the device most used to play games. In the UK also the freemium games model was the growth driver, especially for mobile games, but online games on PCs and consoles still outweighed revenues from mobile games last year. In France both computers and consoles were ahead of smartphones in terms of usage by gamers with some difference in payment models between these devices: free-to-play was the leading type of games played on smartphones, while on computers it was topped by subscription-based games by a small margin. Read more here: https://www.ystats.com/digital-games-conquering-the-gaming-landscape-on-the-old-continent/ Find the report here: https://www.ystats.com/product/europe-online-gaming-market-2015/

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Press Release
Hamburg, 04 May, 2015
Press Release
Digital games conquering the gaming landscape on the Old Continent
Hamburg-based global E-Commerce intelligence company yStats.com’s latest publication
confirms the spread of digital games in Europe. The report, titled “Europe Online Gaming
Market 2015” tells of major shifts occurring within the digital segment: mobile devices are
closely competing with or overtaking computers as the major platforms for playing digital
games, and in-game transactions are overtaking the pay-to-play revenue model.
In Europe’s largest gaming market, Germany, the virtual goods segment is booming: revenues from
micro-transactions in games more than doubled in 2014, while smartphones and mobile phones
overtook PCs as the device most used to play games. In the UK also the freemium games model
was the growth driver, especially for mobile games, but online games on PCs and consoles still
outweighed revenues from mobile games last year. In France both computers and consoles were
ahead of smartphones in terms of usage by gamers with some difference in payment models between
these devices: free-to-play was the leading type of games played on smartphones, while on computers
it was topped by subscription-based games by a small margin.
Russia is by far the largest market in the Eastern Europe region. Social and mobile games are the
main growth drivers of the online gaming revenues in Russia. A third of Internet users in Russia played
games over the Internet, with a similar share of gamers playing via social networks. In Turkey,
computer and smartphones were in close competition for the share of Internet users frequently
playing online games, with computers remaining slightly ahead. Similarly, in Poland the percentage of
gamers playing on computers and in web browsers was higher than then playing on smartphones or
tablets. Overall, some Eastern European countries were behind Scandinavian and Western European
countries in penetration of Internet users playing games with other persons online in 2014.

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Regarding the Europe-based gaming companies, French video, computer and digital games maker
Ubisoft saw its digital segment grow at double-digit rate, while total revenues were down. Gameloft,
another French game maker and publisher of some popular mobile game titles, saw revenues decline
slightly amidst growing competition. Meanwhile, Germany-based Game Studios managed to bring its
“Empire: Four Kingdoms” title to the rankings of top mobile games and almost doubled its revenues in
2014.
For further information, see:
http://www.ystats.com/wp-content/uploads/2015/04/Product-Brochure-Order-Form_Europe-Online-
Gaming-Market-2015.pdf
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About yStats.com
Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in
secondary market research. In addition to offering reports on markets and competitors, yStats.com also
carries out client-specific research. Clients include leading global enterprises from various industries
including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as
well as banking and consulting.