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PRESS RELEASE
Hamburg, September 11th
, 2018
Cross-border online shopping expanding in Europe: yStats.com report
Hamburg-based secondary market research firm yStats.com’s new publication, “Europe Cross-Border B2C E-Commerce 2018,”
provides detailed information on the continued growth of cross-border online shopping in 20 countries of Europe.
Online shoppers in Europe increasingly purchase outside home nation
The lure of products not available through domestic sources or a price advantage elsewhere has led to a double-digit increase of
cross-border online shopping over the past five years. The yStats.com report indicates that while security of payments information and
question of duties involved remain as concerns, nearly half of Europe’s online shoppers have made a cross-border purchase.
China and USA among top destinations of Europe’s online shoppers
The leading destination for cross-border purchases varies by country, but overall, the online merchants based in China, the USA, UK
and Germany received the most traffic, with Alibaba, Amazon, eBay and Wish as popular portals. The top items purchased cross-border in
Europe were apparel and electronics, with books or other media tied with cosmetics/fragrances for third place, according to sources cited in
the yStats.com report.
European online sellers also join in cross-border E-Commerce
Europe-based online merchants of all sizes also have recognized the potential of cross-border sales and attempt to limit the
dominance of the global giants of E-Commerce. A survey of online sellers in the EU summarized in the yStats.com report shows that cross-
border sales penetration is essentially the same for large and small enterprises.
For further information, see: https://www.ystats.com/wp-content/uploads/2018/09/2018.09.11_Product-Brochure-Order-Form_Europe-Cross-Border-B2C-E-
Commerce-2018-1.pdf
Press Contact:
yStats.com GmbH & Co. KG
Behringstrasse 28a, D-22765 Hamburg
Phone: +49 (0)40 - 39 90 68 50
Fax: +49 (0)40 - 39 90 68 51
E-Mail: press@ystats.com
Internet: www.ystats.com
Twitter: www.twitter.com/ystats
LinkedIn: www.linkedin.com/company/ystats
Facebook: www.facebook.com/ystats
About yStats.com
Founded in 2005 and headquartered in Hamburg, Germany, yStats.com is one of the world's leading secondary market research companies. We are committed to
providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.
Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and timely reports in our
areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on online retail and payments, but also cover
a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce Delivery, Online Gaming and many others. In addition to our wide
selection of market reports, we also provide custom market research services.
We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and journals worldwide,
including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary market research companies with an
expertise in the areas of B2C E-Commerce and Online Payment.

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Press Release: Europe Cross-Border B2C E-Commerce 2018

  • 1. PRESS RELEASE Hamburg, September 11th , 2018 Cross-border online shopping expanding in Europe: yStats.com report Hamburg-based secondary market research firm yStats.com’s new publication, “Europe Cross-Border B2C E-Commerce 2018,” provides detailed information on the continued growth of cross-border online shopping in 20 countries of Europe. Online shoppers in Europe increasingly purchase outside home nation The lure of products not available through domestic sources or a price advantage elsewhere has led to a double-digit increase of cross-border online shopping over the past five years. The yStats.com report indicates that while security of payments information and question of duties involved remain as concerns, nearly half of Europe’s online shoppers have made a cross-border purchase. China and USA among top destinations of Europe’s online shoppers The leading destination for cross-border purchases varies by country, but overall, the online merchants based in China, the USA, UK and Germany received the most traffic, with Alibaba, Amazon, eBay and Wish as popular portals. The top items purchased cross-border in Europe were apparel and electronics, with books or other media tied with cosmetics/fragrances for third place, according to sources cited in the yStats.com report. European online sellers also join in cross-border E-Commerce Europe-based online merchants of all sizes also have recognized the potential of cross-border sales and attempt to limit the dominance of the global giants of E-Commerce. A survey of online sellers in the EU summarized in the yStats.com report shows that cross- border sales penetration is essentially the same for large and small enterprises. For further information, see: https://www.ystats.com/wp-content/uploads/2018/09/2018.09.11_Product-Brochure-Order-Form_Europe-Cross-Border-B2C-E- Commerce-2018-1.pdf Press Contact: yStats.com GmbH & Co. KG Behringstrasse 28a, D-22765 Hamburg Phone: +49 (0)40 - 39 90 68 50 Fax: +49 (0)40 - 39 90 68 51 E-Mail: press@ystats.com Internet: www.ystats.com Twitter: www.twitter.com/ystats LinkedIn: www.linkedin.com/company/ystats Facebook: www.facebook.com/ystats About yStats.com Founded in 2005 and headquartered in Hamburg, Germany, yStats.com is one of the world's leading secondary market research companies. We are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide. Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and timely reports in our areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on online retail and payments, but also cover a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce Delivery, Online Gaming and many others. In addition to our wide selection of market reports, we also provide custom market research services. We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and journals worldwide, including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary market research companies with an expertise in the areas of B2C E-Commerce and Online Payment.