Clothing is the top product category purchased online in Europe. This and other interesting information about products, sales volume, and trends is found in a new publication from Hamburg-based secondary market research firm yStats.com, “Europe B2C E-Commerce Market 2018”. Read more: https://www.ystats.com/ystats-com-clothing-is-the-top-product-category-in-europes-b2c-e-commerce/ Find the available report here: https://www.ystats.com/market-reports/europe-b2c-e-commerce-market-2018/

1. PRESS RELEASE
Hamburg, September 10th
, 2018
Online shoppers in Europe buy clothing more than other products, says
yStats.com report
Clothing is the top product category purchased online in Europe. This and other interesting information about products, sales
volume, and trends is found in a new publication from Hamburg-based secondary market research firm yStats.com, “Europe B2C E-
Commerce Market 2018”.
The UK leads Europe in online retail sales volume
The UK, France and Germany are the B2C E-Commerce sales leaders in Europe and are expected to remain so for the next few years.
Though countries on the Eastern and Southern fringes have experienced more rapid recent sales growth, Internet and online shopper
penetration rates there lag the European average. Year-on-year growth in the double digits is expected for the whole region, according to
forecasts cited in the yStats.com report.
Payment preferences differ but apparel is the consistent product choice throughout Europe
Payment method preferences vary across Europe. Online shoppers in France, Belgium and the Scandinavian nations, use credit or
debit cards more than other methods, while in Spain and Italy, mobile wallets such as PayPal dominate, with e-wallets challenging plastic in the
UK as well. Market data included in the yStats.com report reflect that shoppers in most nations of Europe consistently make clothing the leading
product category in B2C E-Commerce.
Continued growth in B2C E-Commerce fostered by rising trends
The yStats.com report tells of trends that insure further growth of online shopping. Cross-border shopping is on the rise throughout
Europe as shoppers enjoy the expanded product line and price advantage of shopping in other nations. Mobile shopping is another trend in E-
Commerce as smartphones and merchant apps facilitate handheld purchases. The practice of doing online research before buying in a store, or
visiting a brick and mortar merchant before purchasing online blurs the definition of retail channels, and is further trend leading to expanded
B2C E-Commerce in Europe.
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About yStats.com
Founded in 2005 and headquartered in Hamburg, Germany, yStats.com is one of the world's leading secondary market research companies. We are committed to
providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.
Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and timely reports in our
areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on online retail and payments, but also cover
a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce Delivery, Online Gaming and many others. In addition to our wide
selection of market reports, we also provide custom market research services.
We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and journals worldwide,
including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary market research companies with an
expertise in the areas of B2C E-Commerce and Online Payment.