Secondary E-Commerce research firm, yStats.com, located in Hamburg, has published a new report “Europe B2C E-Commerce Market 2017” that highlights market intelligence from 15 countries in Europe. Overall, even though online retail sales will maintain a double-digit growth rate through 2021, the European share of the global market is forecasted to decline as E-Commerce is expanding more quickly throughout Asia. Read more here: https://www.ystats.com/europes-share-of-global-b2c-e-commerce-to-decline-despite-sales-growth/ Find the report here: https://www.ystats.com/market-reports/europe-b2c-e-commerce-market-2017/

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PRESS RELEASE
Hamburg, August 4th
, 2017
In spite of forecasted growth, European share of global B2C E-Commerce
projected to decline, reveals yStats.com report
Secondary E-Commerce research firm, yStats.com, located in Hamburg, has published a new report “Europe B2C E-Commerce
Market 2017” that highlights market intelligence from 15 countries in Europe. Overall, even though online retail sales will maintain a
double-digit growth rate through 2021, the European share of the global market is forecasted to decline as E-Commerce is expanding
more quickly throughout Asia.
In Europe, online retail sales achieved several hundreds of billions of Euros in 2016. Cited information from the yStats.com report
reveals how B2C E-Commerce sales in the region are estimated to keep double-digit growth rates through 2021, although Europe’s share from
the global sales is expected to lose multiple percentage points by the same year as E-Commerce expands more quickly across Asia. However,
Europe is forecasted to keep its rank as the third leading global region regarding online retail sales.
Mobile shopping is on the rise in Europe. In the UK, the largest E-Commerce market in the region, M-Commerce already makes up
over one-third of online retail sales, with this share growing yearly by a few percentage points. Another key trend involves cross-border
online shopping. Online consumers in Western Europe prefer to do online shopping from foreign retailers within the region, but in Russia,
online shoppers rather tend to buy goods from China when using foreign websites.
Consumers in multiple countries across Europe are in agreement with the top 3 purchased categories of clothes, travel, and
household goods. The yStats.com report also reveals, however, that their payment method preferences vary. E-Commerce customers in the
UK, France and Belgium prefer to pay with bank cards, whereas German consumers would rather make payments by invoice or PayPal.
Competition across Europe’s B2C E-Commerce market is intensifying. Amazon dominates in the UK, Germany and France regarding
sales volume and popularity. In 2016, one in four of digital consumers in the UK chose Amazon as their favorite retail brand and over half of
online shoppers in Germany began their product search using Amazon. Nonetheless, some local competitors still hold significant shares
among their respective markets including Poland’s Allegro Group, Russia’s Ulmart and Wildberries, and Turkey’s Hepsiburda and N11.
For further information, see: https://www.ystats.com/wp-content/uploads/2017/07/2017.07.20_Product-Brochure-Order-Form_Europe-B2C-E-Commerce-Market-
2017.pdf
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About yStats.com
Founded in 2005 and headquartered in Hamburg, Germany, yStats.com is one of the world's leading secondary market research companies. We are committed to
providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.
Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and timely reports in our
areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on online retail and payments, but also cover
a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce Delivery, Online Gaming and many others. In addition to our wide
selection of market reports, we also provide custom market research services.
We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and journals worldwide,
including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary market research companies with an
expertise in the areas of B2C E-Commerce and Online Payment.