Hamburg-based secondary market research organization yStats.com has published a new report about B2C E-Commerce market in the four top emerging countries, Brazil, Russia, India and China. The “BRIC B2C E-Commerce Markets” report reveals that the four markets have been a focus of online retail growth and an attractive target for investors in B2C E-Commerce. Read more here: https://www.ystats.com/online-retail-grows-in-bric-markets/ Find the report here: https://www.ystats.com/product/bric-b2c-e-commerce-markets-2014/

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Press Release
Hamburg, January 13th, 2014
Online Retail Sales Grow in BRIC Markets
Hamburg-based secondary market research organization yStats.com has published a new report
about B2C E-Commerce market in the four top emerging countries, Brazil, Russia, India and
China. The “BRIC B2C E-Commerce Markets” report reveals that the four markets have been a
focus of online retail growth and an attractive target for investors in B2C E-Commerce.
China is the largest of the BRIC countries in terms of market size and is ranked as the world’s top
market in B2C E-Commerce potential. The most populous country worldwide, China’s potential for further
growth of online retail comes from the growing Internet and online shopper penetration, as well as increasing
consumption per shopper. The distinguishing characteristics of Chinese shoppers include mobile affiliation,
popularity of price comparison websites and the use of social networks and product reviews. The B2C E-
Commerce market in China is dominated by online marketplaces, while the direct-to-consumer
segment is significantly smaller. Alibaba’s B2C marketplace Tmall was the largest player in 2013,
controlling almost half of the market, followed by JD.com and Tencent. Chinese shoppers are also actively
buying outside the country, with their purchases accounting for the largest part of the country’s multi-billion
EUR cross-border B2C E-Commerce value. yStats.com forecasts that B2C E-Commerce in China will
maintain double-digit growth rates for the next several years.
Russia ranks second of the BRIC countries by the size of the online retail market and leads the four markets
in terms of spending per shopper and Internet penetration. In 2013, it was the fourth largest B2C E-
Commerce market in Europe and the largest in Eastern Europe. yStats.com forecasts that B2C E-
Commerce sales will near EUR 30 billion in 2018. The practice of shopping through a mobile device is
increasing rapidly, as mobile Internet penetration increases. Cross-border shopping is also a trend, as
around 10% of online shoppers buy directly from merchants in Europe and the rest of the world.
The E-Commerce sector in Russia has been a major target for investment. In 2011-2013 the main
beneficiaries of large investment sums were fashion online stores, such as Lamoda, KupiVIP and Sapato,
while in 2014, online retailers of goods for children have been targeted, as this segment has untapped
growth potential. The top five online shops in terms of revenues last year in Russia were electronics
merchants Ulmart and Citilink, fashion retailer Wildberries, mass merchant Ozon and coupons dealer and
retailer Biglion.
Brazil is the eleventh largest B2C E-Commerce market worldwide and the unquestioned leader in
its region. Among the important characteristics of this booming online retail market are the high share of
the clothing segment, the influence of social media in purchase consideration and the importance shoppers
give to a free delivery option. Driven by increasing online shopper penetration and spending, online retail
sales in this country, excluding travel, are forecasted to top EUR 20 billion in the next four years. The
share of M-Commerce sales on total online retail in Brazil continues to grow, boosted by surging mobile
Internet penetration. The competition in the online retail market in Brazil intensified in 2014, as Nova

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Pontocom, a company operating several online retail sites in Brazil, was reorganized together with France-
based Cdiscount into Cnova NV, while a major online retailer of sporting goods, Netshoes, raised
additional investment. The market leader among online retailers remains B2W Digital. Furthermore,
Latin America’s E-Commerce giant, MercadoLibre generates half of its large revenues on marketplace in
Brazil.
In India, the smallest B2C E-Commerce market of the BRIC countries in terms of sales, the large
population and growing Internet connectivity contribute to optimism for online retail take-off. M-Commerce
prospects are particularly bright, due to mobile being the most popular type of Internet connection. Because
of this increase in Internet penetration B2C E-Commerce sales in India have shown double-digit growth
rates in recent years, placing the country fourth world-wide in sales growth. Continued growth at above
50% average annual rate is forecasted for the next several years. Competition between the two largest
online marketplaces in India, Snapdeal and Flipkart, was joined in 2013 by the marketplace launched by
Amazon India. Popular online fashion store Myntra was acquired by Flipkart in 2014, while online and home
shopping company Homeshop18 filed for an IPO.
For further information, see:
http://ystats.com/uploads/report_abstracts/1152.pdf
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About yStats.com
Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in
secondary market research. In addition to offering reports on markets and competitors, yStats.com also
carries out client-specific research. Clients include leading global enterprises from various industries including
B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as well as banking
and consulting.