yStats.com, a leading secondary market research specialist with a focus on E-Commerce & Online Payments based in Hamburg, Germany, has released a new market report “Africa B2C E-Commerce Market 2019”. The publication tells of the rapid growth of online retail sales across the region’s top 5 markets. Read more here: https://www.ystats.com/africas-b2c-e-commerce-sales-are-rising-ystats-com-reports/ Find the report here: https://www.ystats.com/market-reports/africa-b2c-e-commerce-market-2019/

1. PRESS RELEASE
Hamburg, June 19th
, 2019
Africa’s B2C E-Commerce growth boosted by mobile technology, says
yStats.com
yStats.com, a leading secondary market research specialist with a focus on E-Commerce & Online Payments based in
Hamburg, Germany, has released a new market report “Africa B2C E-Commerce Market 2019”. The publication tells of the rapid growth
of online retail sales across the region’s top 5 markets.
Rapid B2C E-Commerce sales growth in Africa projected for 2020
E-Commerce currently accounts for a small percentage share of total retail sales in Africa. This indicates a major potential for future
growth, with the forecasts cited in the yStats.com report projecting an eleven-digit dollar value for Africa’s online retail in 2020. Most of this
growth comes from the increasing adoption of online shopping practices by Africa’s emerging consumers. Mobile technology plays an important
role in this process, powering a lion’s share of Internet connections in Africa’s households.
South Africa and Nigeria lead the regional online retail landscape
Africa’s largest B2C E-Commerce markets include South Africa and Nigeria. In both countries, more than 50% of Internet users shop
online, whereby South Africa is significantly ahead of Nigeria in terms of Internet penetration. Another regional leader is Egypt, where online
retail sales register high growth rates of above 30% as of 2019. In terms of local competition, the leading companies in these three markets
include Nigeria-based Jumia and South Africa’s Takealot. These and other regional players face strong competition from cross-border online
shopping platforms such as AliExpress and Amazon, which are gaining popularity among digital consumers in Africa.
For further information, see: https://www.ystats.com/wp-content/uploads/2019/06/2019.06.17_Product-Brochure-Order-Form_Africa-B2C-E-Commerce-Market-
2019.pdf
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About yStats.com
Founded in 2005 and headquartered in Hamburg, Germany, yStats.com is one of the world's leading secondary market research companies. We are committed to
providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.
Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and timely reports in our
areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on online retail and payments, but also cover
a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce Delivery, Online Gaming and many others. In addition to our wide
selection of market reports, we also provide custom market research services.
We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and journals worldwide,
including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary market research companies with an
expertise in the areas of B2C E-Commerce and Online Payment.