1. France B2C E-Commerce Report 2011
June 2011
Provided by
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
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Repo
June 2011
Publication Date
June 2011
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
49
Covered Countries
France
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2. France B2C E-Commerce Report 2011
Key Findings
Covering Trends, Sales, Shares, Products, Users / Shoppers and Players
• B2C E-Commerce sales in France rose by more than +20% in 2010 (vs. 2009).
• The number of online shoppers is increasing, with a growth of +12% observed in 2010 compared to the
previous year.
• “Travel/Tourism” (58%) was the most popular category in French B2C E-Commerce in 2010, followed by
“Services” (50%).
• In 2010, almost half of the French population aged 25-34 ordered “Clothes, Sports Goods” online.
• eBay was the leading French E-Commerce (incl. auctions) site in terms of unique visitors in the first quarter
of 2011.
Company and Product Information
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payment systems, mail order and direct marketing, logistics as well as banking and consulting.
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3. France B2C E-Commerce Report 2011
Table of Contents
1. Management Summary 6. Users / Shoppers
2. Trends • Development of Internet Users in France, in million
and Penetration in %, 2009-2015f
• B2C E-Commerce Trends in France, 2010 • Individuals in Europe using the Internet, by Country,
in %, 2008-2010
• Reach of Retail Sites in European Countries, incl.
France, in %, January 2010 vs. January 2011 • Internet and Broadband Household Penetration, by
Households, in %, 2008-2010
• Number of B2C E-Commerce Websites in France, in
thousand, 2006-2010 • Total Broadband Subscribers in France, compared to
Germany, USA and the OECD Total, 2006-2010
• Average Price of Online Products in France and 10
other Countries worldwide, in GBP, January 2011 • Total Broadband Subscribers per 100 Inhabitants in
France, compared to Germany, USA and the OECD
• Most popular Payment Methods for E-Commerce in Average, 2006-2010
France, in % of Internet Users, 1st Quarter 2010
• Broadband Subscribers in France, by Access
• Mobile Internet Access Penetration in France and Technology compared to the OECD Average in %,
Europe, by Country, in %, 2010 2010
• Share of Mobile Phone Owners who use M-Commerce; • Penetration of Internet Shoppers in France, comp. to
France compared to UK and Germany, in %, April EU27 Average, in %, 2006-2010
2010
• EU Comparison of Online Shopper Penetration, in %
• Most purchased Product Categories by Mobile of Population, 2010
Shoppers in France, in %, 2010
• Internet Shoppers in France by Age Groups,
• Top 20 Groups ranked by Number of Unique Visitors compared to EU27 Average, in %, 2010
using Mobile Phones in France, 4th Quarter 2010
• Penetration of Online Shoppers, by Age Group and
Gender, in % of Population, 2010
3. Sales
• Share of Internet Buyers on Internet Users in France,
by Groups, in %, 1st Quarter 2010
• B2C E-Commerce Sales in France, in EUR billion,
2006-2012f
• B2C E-Commerce Sales in France, in GBP billion,
2010-2011f 7. Players
4. Shares • Top 15 French E-Commerce Websites, ranked by
Unique Visitors, 1st Quarter 2011
• Share of B2C E-Commerce on total Retail Sales in • Top 5 Travel E-Commerce Sites in France, by Unique
France in %, 2006-2010 Visitors, 1st Quarter 2011
• Share of B2C E-Commerce on total Home-Shopping • Top 5 Ticketing E-Commerce Sites in France, by
Sales in France in %, 2006-2010 Unique Visitors, 1st Quarter 2011
• Top 5 Cosmetics E-Commerce Sites in France, by
5. Products Unique Visitors, 2nd Quarter 2010
• Company Profile: Amazon France
• Types of Goods and Services bought online in France,
by Age Groups, in %, 2010 • Company Profile: Casino Group / Cdiscount
• Types of Goods and Services bought online in France, • Company Profile: Priceminister
in % of Internet Users, 2010
• Company Profile: PPR
• Share of B2C E-Commerce Sales on total Product
Retail Sales in France, by Product Category, in %, • Company Profile: Vente Privée
2007-2009
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4. France B2C E-Commerce Report 2011
Samples
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Trends Sales Shares Products Users / Shoppers Players
56% of the French population shopped online in 2010 – the EU
average accounted for 40%.
Penetration of Internet Shoppers in France, comp. to EU27 Average, in %, 2006-2010
60%
56%
50%
45%
40% 40%
40%
37%
35%
32%
30% France
30%
26% EU27
22%
20%
10%
0%
2006 2007 2008 2009 2010
Note: The survey contains individuals having bought or ordered goods or services for private use over the Internet
Source: Eurostat, December 2010
34
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Trends Sales Shares Products Users / Shoppers Players
Vente Privée reached online sales of EUR 740 million in 2010, up
from EUR 620 million in 2009.
Company Profile: Vente Privée
Name of Company Vente Privée
Headquarters France
Major Online Shops www.vente-privee.com
Company Type Online Pure Player
Product Range Shopping Club for Designer Labels
2009: EUR 620 million
B2C E-Commerce Revenues
2010: EUR 740 million
Year Ended December
In June 2011, Vente Privee announced the
launch of an Android app. Moreover, the
company announced that in April 2011,
News (E-Commerce) mobile already accounted for 7% of total
revenues.
(June 2011)
Source: Internet Retailer, company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations
48
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