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South Korea B2C E-Commerce Report 2010 by yStats.com

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South Korea B2C E-Commerce Report 2010 by yStats.com

  1. 1. South Korea B2C E-Commerce Report 2010April 2010 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions April 2010Publication Date April 2010Language EnglishFormat PDF & PowerPointNumber of Pages/Charts 35Covered Countries South KoreaPrice €1,450 (excl. VAT) yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  2. 2. South Korea B2C E-Commerce Report 2010Key Findings Covering Trends, Sales, Shares, Products, Users/Shoppers and Players • The number of South Korean Internet users grew (+10%) from 27 million in September 2008 to 29 million in September 2009. • E-Commerce growth in South Korea is higher than expected - projected to reach approximately USD 17 billion in 2009. • “Clothes/Fashion Products” accounted for 17% of total B2C E-Commerce sales in 2008, followed by “Travel Arrangements” (16%). • The number of Internet users in South Korea reached 36 million in 2009, accounting for 74% of the total population. • The major E-Commerce players in South Korea are GS Homeshopping, CJ Homeshopping and Hyundai Homeshopping.Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, e-commerce, telecommunications, logistics and energy. • Headquartered in Hamburg, Germany, the firm is a specialist for secondary research with a strong international focus. • Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post. yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  3. 3. South Korea B2C E-Commerce Report 2010Table of Contents 1. Trends 5. Users / Shoppers • Asia Pacific Region and Individual Country Growth • Development of Internet Users and its Percentage by unique Visitors including South Korea, Sept of Country Population in South Korea, 2008-2013f 2008-Sept 2009 • Total Broadband Subscribers in South Korea, com- • Top Search and Internet Properties in South Korea, pared to Germany, USA and the OECD, 2003-June April 2009 2008 • Current Trends in South Korean Online Shopping • Total Broadband Subscribers per 100 Inhabitants • Influence of Customers’ Reviews on Online Shop- in South Korea, compared to Germany, USA and ping in South Korea the OECD Average, 2003-June 2008 • M-Commerce Trends in South Korea • Broadband Subscribers in South Korea by Access Technology, compared to the OECD Average, in %, June 2008 • Internet Shoppers in South Korea and selected Asian-Pacific Countries, in % of Internet Users, Q2 2008 vs. Q2 2009 2. Sales • South Korean Retail Sales, in KRW trillion, 2008 & 2012f • South Korean Home-Shopping Sales by Category, includes B2C E-Commerce Sales, 2008-2012f 6. Players • Leading B2C E-Commerce Players in South Korea; by Assortments 3. Shares • Leading B2C E-Commerce Players in South Korea; by Unique Visitors and Audience Reach, February • B2C E-Commerce Share of Total Retail Sales and 2010 Home-Shopping Sales in South Korea, 2008 • Leading B2C E-Commerce Players in South Korea; based on gross Sales (excl. VAT), in KRW billion, 2008 • Facts about Interpark.co.kr • Facts about GSShop.com • Facts about CJMall.com 4. Products • News about GMarket.co.kr • B2C E-Commerce in South Korea by Products, in KRW billion and in %, 2007-2008 and Q4 2008-Q2 2009 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  4. 4. South Korea B2C E-Commerce Report 2010Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players The number of South Korean Internet users grew (+10%) from 27 million in September 2008 to 29 million in September 2009. Asia Pacific Region and Individual Country Growth by unique Visitors incl. South Korea, Sept 2008-Sept 2009 Total Unique Visitors (000) Sep-2008 Sep-2009 % Change In September 2009, the Internet population in the Asia-Pacific region reached 484 million visitors age Asia Pacific 396,000 484,245 22 15+ that accessed the Internet from a home or work China 168,258 168 258 220,834 220 834 31 location, an increase of 22 percent from the previous p p year. With nearly half a billion people online, the Japan 57,933 68,319 18 region now accounts for 41 percent of the total 1.2 India 30,719 35,810 17 billion person global Internet audience. South Korea 26,656 29,197 10 China, home to the largest Internet population in the world, experienced a 31-percent increase to 220.8 Australia 11,369 12,746 12 million, making it the fastest-growing Internet country Taiwan 10,619 12,060 14 in the region. y Malaysia 8,680 , 9,401 , 8 Japan saw its online population surge 18 percent to Hong Kong 3,762 3,939 5 68.3 million, while India climbed 17 percent to 35.8 million users. Singapore 2,388 2,725 14 New Zealand 2,277 2,618 15 Note: Total Asia Pacific Internet Audience (Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs), Age 15+ - Home & Work Locations Source: comScore World Metrix, September 2009 5 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players CJO Shopping, formerly CJ Homeshopping, is a multi-channel retailer with Internet sales of KRW 18 billion in the third quarter of 2009. Facts about CJmall.com Name of Company CJO Shopping / CJ Homeshopping Homepage www.cjmall.com Shareholder/Owner Mirae Asset Investment Management Co., Ltd. (more than 12% of shares) Vertical Integration Retailer Business Model Multi-Category Retailer Clothing, apparel, cosmetics, sporting goods, furniture, household Product Range products and various other products Revenue/Financials Internet sales of KRW 17.8 billion in Q3 2009 • CJ O SHOPPING Co.,Ltd, formerly CJ Home Shopping, is a Korea- based company engaged in the television (TV) home shopping, catalog sales and Internet shopping mall businesses. • The Company provides approximately 300 thousand types of products, which include mens and womens apparel, shoes, cosmetics, sport products, furniture, household products and food products through a Others cable television home shopping network, mail orders and Internet (www.cjmall.com). • The Company also operates Dongbang CJ in Shanghai, China. On June 25, 2009, the Company liquidated its subsidiary, Broadband Solutions, Inc. • CJO’s T-Commerce offers a variety of services, for example Digital TV and CJ tMall. Source: Trade Press, Company Research 33 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  5. 5. Report Order Form REPORT ORDER FORMPlace Your Order as Follows: Call us at + 49 40 39 90 68 50 Fax us at + 49 40 39 90 68 51 using the form below: Scan and Email us at inquiry@ystats.com using the form below:I would like to order the following report(s):Report Title Publication Date Price (€)An invoice will be sent to your company. Please complete your contact details.Title: Mr/Mrs/Ms First NameLast NameJob TitleCompanyEmail AddressTelephone NumberFax NumberAddressCity State/ProvinceCountry Post Code/ZIPAll Forms must have a signature to confirm your order:Signature EU Companies must Purchase Order No Order Date supply VAT No (if required)Note: Reports are provided in electronic PDF form. yStats.com will contact you in the future to provide our free newsletter or other mailings. If youdo not wish to receive our newsletter or other mailings, you may advise us of this. Your contact information will not be sold to other organizations.yStats.com GmbH & Co. KG Behringstrasse 28a, 22765 Hamburg, GermanyPhone: +49 (0) 40 39 90 68 50 Fax: +49 (0) 40 39 90 68 51 Email: info@ystats.com Internet: www.ystats.com yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany

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