About our Reports
- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.
Global B2C E-Commerce Assortments 2010 by yStats.com
1. Global B2C E-Commerce
Assortments 2010
April 2010
Provided by
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
April 2010
Publication Date
April 2010
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
92
Covered Countries
USA, Canada, Brazil, Chile, Uruguay, UK, Austria, Belgium, Bulgaria, Cyprus,
Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary,
Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland,
Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey
Ukraine, Japan, China, India, Malaysia, South Korea, Thailand
Price
€2,450 (excl. VAT)
yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com
Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com
Germany
2. Global B2C E-Commerce Assortments 2010
Key Findings
Covering 43 Countries Worldwide
• “Electronics” accounted for 43% of B2C E-Commerce sales in Germany, down from 44% in 2008.
• “Clothes, Footwear and Fashion” (32%) was the major product category in the Czech Republic in Q2 2009.
• “Transportation Tickets” were the leading online product category in Spain, accounting for more than
50% in 2008.
• “PC Accessories” (27%) was the most popular online product category in Uruguay in 2008.
• “Clothing and Fashion” is the major online product category in Thailand, accounting for almost 45% of
total sales.
Company and Product Information
About our Reports
Market reports by yStats.com inform top managers about recent market trends and assist with
strategic company decisions
A list of advantages
• yStats.com provides secondary market research: By using various sources of information we ensure
maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of
the market situation.
• The analyses, statistical reports and forecasts are only based on reliable sources including national and
international statistical offices, industry and trade associations, business reports, business and company
databases, journals, company registries and news portals.
• Our international employees research and filter all sources and translate relevant information into English.
This ensures that the content of the original studies is correctly interpreted.
• yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board
presentations or be individually adapted.
• If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.
About yStats.com
• Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on
markets and competitors for top managers from various industries including retail, home shopping,
e-commerce, telecommunications, logistics and energy.
• Headquartered in Hamburg, Germany, the firm is a specialist for secondary research with a strong
international focus.
• Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post.
yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com
Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com
Germany
3. Global B2C E-Commerce Assortments 2010
Table of Contents (1 of 4)
1. NORTH AMERICA UK (cont.)
USA (Top Country) • Products purchased over the Internet by Age, in
%, January-March 2009
• Top Growing B2C E-Commerce Categories, in %,
• Products and Services purchased online by
2008 vs. 2007
Internet Users, % of Respondents, 2008
• Top 10 Online Purchase/Transaction Categories
• Types of Goods and Services bought online, com-
among Adult Online Buyers, in % of Respondents,
pared to the EU27 Average, in %, Q2 2008
2008
Canada
Austria
• Types of Products ordered online, in %, 2007
• Goods and Services purchased online, in %,
February-April 2009
• Types of Goods and Services bought online, com-
2. MIDDLE AND SOUTH AMERICA pared to the EU27 Average, in %, Q2 2008
Brazil (Top Country)
• Ranking of Top Retail Sub-Categories, Age 15+, Belgium
Home and Work Locations, by total Unique Visitors
(thousand) and Reach in %, July 2008 • Types of Goods and Services bought online, com-
pared to the EU27 Average, in %, Q2 2008
Chile
• Major Product Categories in E-Commerce, in %, Bulgaria
2007
• Types of Goods and Services bought online, com-
Uruguay pared to the EU27 Average, in %, Q2 2008
• Major Product Categories in E-Commerce, in %,
2007 Cyprus
• Types of Goods and Services bought online, com-
3. EUROPE pared to the EU27 Average, in %, Q2 2008
Regional
Czech Republic
• Types of Goods and Services bought Online, by
Country, in %, Q2 2008 • Most Popular Products bought in Online Shops, in
%, 2007 & 2008
UK (Top Country) • Types of Goods ordered over the Internet, in % of
Individuals Age 16+, Q2 2009
• Online Retail Index Growth, by Sector, first Half
• Types of Goods and Services bought online, com-
and June 2009 pared to the EU27 Average, in %, Q2 2008
• Products purchased over the Internet by Gender, in
%, January-March 2009
yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com
Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com
Germany
4. Global B2C E-Commerce Assortments 2010
Table of Contents (2 of 4)
Denmark Greece
• B2C E-Commerce by Product and Region, in % of • Types of Goods and Services bought online, com-
Internet Shoppers, April 2009 pared to the EU27 Average, in %, Q2 2008
• Types of Goods and Services bought online, com-
pared to the EU27 Average, in %, Q2 2008
• Use of the Internet by Households, by Product and Hungary
Region, in % of Shoppers, April 2009
• Use of the Internet by Households, by Product and • Types of Goods and Services bought online, com-
Age, in % of Shoppers, April 2009 pared to the EU27 Average, in %, Q2 2008
• Use of the Internet by Households, by Product and
Gender, in % of Shoppers, April 2009 Ireland
Estonia • Types of Goods and Services bought online, com-
pared to the EU27 Average, in %, Q2 2008
• Types of Goods and Services bought online, com-
pared to the EU27 Average, in %, Q2 2008
Italy
Finland
• Types of Goods and Services bought Online, in %,
2009
• Types of Goods and Services bought online, com-
• Average Revenue by Product Category, in EUR,
pared to the EU27 Average, in %, Q2 2008
2009
• Online Shopping by Product Category, in % of all
• Growth by Product Category, in %, 2009
Buyers, Spring 2008
• Types of Goods and Services bought Online com-
France pared to the EU27 Average, in %, Q2 2008
• Types of Goods and Services bought Online, in % Latvia
of Internet Users, May 2009
• Types of Goods and Services bought Online, com- • Types of Goods and Services bought online, com-
pared to the EU27 Average, in %, Q2 2008 pared to the EU27 Average, in %, Q2 2008
Germany Lithuania
• E-Commerce of Clothing and Fashion • Types of Goods and Services bought online, com-
• Product Category Ranking for E-Commerce by
pared to the EU27 Average, in %, Q2 2008
Online Shoppers, in millions, April 2009
• Breakdown of B2C E-Commerce Sales and Sales
Growth, by Non-Food Segments, in %, 2008-2009
Luxembourg
• Top 5 Product Categories ordered Online, by Age
• Types of Goods and Services bought online, com-
Groups, in %, 2009
pared to the EU27 Average, in %, Q2 2008
• Top 10 Online Products bought by Consumers, in
%, 2008
• Top 10 Online Sales by Product Category, excl.
Malta
Services, in EUR million, 2008
• Types of Goods and Services bought Online, com • Types of Goods and Services bought online, com-
pared to the EU27 Average, in %, Q2 2008 pared to the EU27 Average, in %, Q2 2008
yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com
Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com
Germany
5. Global B2C E-Commerce Assortments 2010
Table of Contents (3 of 4)
Netherlands Slovenia
• Types of Goods and Services bought Online, com- • Types of Goods and Services bought online, com-
pared to the EU27 Average, in %, Q2 2008 pared to the EU27 Average, in %, Q2 2008
• Top 10 Products in E-Commerce, ranked by
Turnover, in EUR million, Q1 2009
Norway
Spain
• Types of Goods and Services bought online, com-
pared to the EU27 Average, in %, Q2 2008 • Types of Goods and Services bought online, com-
pared to the EU27 Average, in %, Q2 2008
• Internet Shopping by Services & Product
Poland
Category, 2008
• Goods and Services bought online, in %, 2008
• Goods and Services bought by Internet Shoppers
over the Internet, in %, 2007 & 2008
• Assortment of Internet Shops, in %, 2008
• Amount of different Products offered by Internet
Shops, in %, 2008 Sweden
• Types of Goods and Services bought Online com-
pared to the EU27 Average, in %, Q2 2008 • Product Categories by Gender, Number and Share
in %, April 2008-March 2009
• Types of Goods and Services bought online, com-
Portugal
pared to the EU27 Average, in %, Q2 2008
• Types of Goods and Services bought online, com-
pared to the EU27 Average, in %, Q2 2008
Romania Switzerland
• Types of Goods and Services bought online, com- • Online Grocery Shopping, total and average
pared to the EU27 Average, in %, Q2 2008 Spending, 2008
Russia
• Online Book Market Turkey
• Distribution of Internet Users Purchase Preference
by Product Category, in %, 2007 • Most popular Online Product Categories, in %,
2008
Slovakia
• Types of Goods and Services bought Online, com-
pared to the EU27 Average, in %, Q2 2008 Ukraine
• Top 3 Product Groups purchased online in
E-Commerce, in % of Respondents, 2009 • Top Online Searches by Product Category, 2007
yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com
Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com
Germany
6. Global B2C E-Commerce Assortments 2010
Table of Contents (4 of 4)
4. ASIA Malaysia
Japan (Top Country) • Major Product Categories in E-Commerce, in %,
2009
• Share of E-Commerce of total Sales in each
Category, in JPY billion and %, 2006-2007
China South Korea
• Trading Volume of Fashion Commodities Online • B2C E-Commerce by Products, in KRW billion and
Shopping, in RMB billion, 2007-2012f in %, 2007-2008
• B2C E-Commerce by Products, in KRW billion and
in %, Q4 2008-Q2 2009
India Thailand
• Most popular Online Purchase Items and most • Product Categories in E-Commerce, by B2B, B2C
popular Travel Categories in E-Commerce, in %, and B2G, in %, 2009
2009; Top 10 traded Items on eBay India, 2009
yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com
Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com
Germany
7. Global B2C E-Commerce Assortments 2010
Samples
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
For the whole year of 2008, “Flights/Holidays” were the major product
and service category in UK E-Commerce (48% of respondents).
UK: Products and Services purchased online by Internet Users, % of Respondents, 2008
Flights/Holidays 48%
Books 46%
CDs/Videos 42%
Clothes 34%
Computer Softw are/Hardw are 30%
Cinema/Theater Tickets 27%
Music Dow nload 21%
Groceries 19%
Consumer Electronics 18%
Financial Services 14%
Mobile Handset/Contract 14%
Alcohol 7%
Investments/Shares 6%
Healthcare 6%
Property/Mortgage 2%
Other 2%
0% 10% 20% 30% 40% 50% 60%
Note: n=1,150, ages 16+
Source: BT, Ipsos Mori
24
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
In Denmark, 30% of respondents to a survey bought “Travel & Holiday
Accommodation” online in Q2 2008.
Europe: Types of Goods and Services bought Online, by Country, in %, Q2 2008 (1 of 2)
Travel & Clothes & Books, Electronic
Any Goods Household Tickets for Film &
Holiday Sports Magazines & Equipment
or Services Goods Events Music
Accommodation Goods E-Learning (incl. Cameras)
Denmark 59 30 24 17 10 28 20 17
UK 57 27 24 21 23 21 24 15
Netherlands 56 26 22 21 12 21 13 14
Germany 53 22 26 28 26 19 17 18
Sweden 53 27 18 19 7 22 16 11
Finland 51 31 27 20 14 25 16 12
Luxembourg 49 27 15 29 11 22 18 10
France 40 18 19 14 16 13 11 5
Austria 37 11 14 16 9 9 8 9
Ireland 36 21 7 9 3 12 10 5
EU27 Average 32 14 13 12 11 11 9 8
Czech R
C h Republic
bli 23 3 9 6 5 7 2 7
Slovakia 23 4 9 5 5 4 3 4
Malta 22 4 6 6 3 2 6 6
Note: The survey covered individuals aged 16-74. The data collection period was mainly the second quarter of 2008. The individuals were asked if they had bought or ordered goods or services for private use over the internet in the 12 months prior to the survey at home or at any other location. If so,
they were also asked what type of goods or services they had bought or ordered in this time period (multiple replies possible)
Source: Eurostat, March 2009
18
yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com
Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com
Germany
8. Report Order Form
REPORT ORDER FORM
Place Your Order as Follows:
Call us at + 49 40 39 90 68 50
Fax us at + 49 40 39 90 68 51 using the form below:
Scan and Email us at inquiry@ystats.com using the form below:
I would like to order the following report(s):
Report Title Publication Date Price (€)
An invoice will be sent to your company. Please complete your contact details.
Title: Mr/Mrs/Ms First Name
Last Name
Job Title
Company
Email Address
Telephone Number
Fax Number
Address
City State/Province
Country Post Code/ZIP
All Forms must have a signature to confirm your order:
Signature
EU Companies must Purchase Order No Order Date
supply VAT No (if required)
Note: Reports are provided in electronic PDF form. yStats.com will contact you in the future to provide our free newsletter or other mailings. If you
do not wish to receive our newsletter or other mailings, you may advise us of this. Your contact information will not be sold to other organizations.
yStats.com GmbH & Co. KG Behringstrasse 28a, 22765 Hamburg, Germany
Phone: +49 (0) 40 39 90 68 50 Fax: +49 (0) 40 39 90 68 51 Email: info@ystats.com Internet: www.ystats.com
yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com
Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com
Germany