Cultfit video channel - A case-study

1. WHY HAS BUILT
THEIR OWN BRAND CHANNEL?

2. There is a reason why a health & fitness brand
runs a video channel.

3. Before we get into the answer, lets see their
channel first.

4. Brand channel
homepage.

5. Well-thought-out
playlists.

6. Videos that are
helpful to their
audience.

7. Well-organised
Sections.

8. WHY A HEALTH & FITNESS BRAND WOULD RUN A
VIDEO CHANNEL?
‣They’ve got 9.83L subscribers, who would consume their videos, and share them in
their circle when a workout resonates with them.
‣When someone is looking for a fitness service, the subscribers are sure to remember
cult.fit than any other similar brand. Thanks to the loyalty that was built over the years
through their content.
‣Their subscriber base would keep on increasing as they continue to publish more
videos that add more value to their audience.
‣To sum it up, through their video channel, they are building a loyal fanbase for their
brand.

10. WHAT THEY’VE ACHIEVED IS SOMETHING
COMMENDABLE
‣They published their first video on 2017 only.
‣What they have achieved in some 4 + years is something outstanding.
‣Nearly, they have published a video every alternate day.
‣With about 10 Lakh subscribers they are bound to achieve a lot.

11. Every single video is going to work for them in the
coming years.

12. Making the videos work for you demands
long-term thinking.

13. IMPRESSIVE JOB

14. Owned Media
Earned Media
Paid Media
Successful companies understand
the power of owned media and
invest in it.

15. This is exactly
what we do.

16. Video Marketing Company
www.studionavans.com
Ideas + Production + Brand channel Mgmt