A case study on Headspace's video marketing using YouTube channel.

1. VIDEO MARKETING DONE
OUTSTANDING?
A Case Study

2. WHAT WE DO IN OUR MARKETING?
2

3. We boast about our services
We do this -
We do that -
3

4. HERE IS A COMPANY WHICH DOES
VIDEO MARKETING
IN STYLE.
4

5. LET’S SEE WHAT THEY HAVE DONE
ON YOUTUBE?
5

6. 6

7. 7
252 VIDEOS
TILL DATE.

8. 8
FIRST VIDEO BEFORE
5 YEARS.

9. DO THEY SELL ANY PRODUCT?
9

10. THEY HELP
YOU SLEEP WELL,
LIVE MINDFULLY,
LIVE STRESS FREE
THROUGH THEIR SMARTPHONE APP.
10

11. 11

12. WHAT DID YOU NOTICE?
12

13. 13

14. DID YOU NOTICE?
HOW WELL THEY HAVE ORGANISED
THE “SECTIONS”
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15. 15

16. THAT WAS THEIR CHANNEL HOMEPAGE.
WHAT DID YOU NOTICE?
16

17. 17

18. 18
AN “INTRO VIDEO” FOR THE FIRST
TIME VISITOR.

19. 19

20. THUMBNAILS.
20

21. 21

22. WHAT DID YOU NOTICE?
22

23. 23
YUP, PLAYLISTS.

24. NOW, IN LESS THAN A DAY THEIR
VIDEO GETS 1.5 K VIEWS.
24

25. 3.34 LAKH SUBS FOR THE COURSE OF
5+ YEARS
25

26. THEY HAVE USERS IN 190 COUNTRIES
AND AN ANNUAL REVENUE OF OVER
$100 MILLION.
All the 3.34L Subs are using their service or about to subscribe.
26

27. VIDEO MARKETING IS A
COMPOUNDING
EFFECT.
27
- Navanee Viswa

28. 28
BRILLIANT JOB

29. Video Marketing Company
www.studionavans.com
A Case Study by
Ideas + Production + Managing your channel