1. The [x+1] Platform

2. About the platform
The [x+1] platform is a self service ‘digital marketing
hub’ that allows users to manage multiple campaigns
2 All information proprietary and confidential

3. One platform, multiple campaigns
With the [x+1] platform, marketers can control their
inbound and outbound communications to make
campaigns more relevant and successful.
Site+1 Media+1
3 All information proprietary and confidential

4. Creating a targeting profile: Leveraging data
• The platform integrates behavioral targeting segments, real
time data, 3rd party data and search string data to target
audiences. These profiles can be saved for future use.
4 All information proprietary and confidential

5. Creating a targeting profile: Selecting criteria
• To create a targeting profile, you simply select from a list of
criteria, including geography, day/time, internet connection
type, demographic segments, and behavioral data.
5 All information proprietary and confidential

6. Creating a targeting profile: Integrating profiles
• Once a targeting profile is created, it can be used for a
Media+1 or Site+1 campaign.
6 All information proprietary and confidential

7. Media+1: Relevant outbound communication
• Media+1 makes it easy to identify, target and buy specific
audiences for outbound communications.
• With Media+1, you can buy exchange based media and
optimize your overall display campaign.
7 All information proprietary and confidential

8. Media+1: Creating a campaign
• Campaigns are created by
inputting insertion order
information, uploading
creative and selecting
targeting parameters.
• From there, you can select
which media sources your
campaign will run on.
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9. Media+1: Transparent metrics
• Media+1 allows you to track your campaign metrics in real
time and allows you to make adjustments instantaneously.
9 All information proprietary and confidential

10. Site+1: Relevant inbound communication
• Site+1 makes the most of inbound communications and
drives profitable relationships by showing customers offers
that are most relevant to their needs.
10 All information proprietary and confidential

11. Site+1: Creating a dynamic website
• To create a dynamic website
with Site+1, you simply
enter the URL of the page
you’d like to optimize and let
the platform grab the
website information.
• From there you can draw
placements right on top of
the webpage by clicking and
dragging the areas that will
be optimized.
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12. Site+1: Seamless IT integration
• The platform automatically generates tags for the
webmaster. The platform works with your existing site
infrastructure and is easy to implement.
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13. Site+1: Creating targeting rules and optimizing
• Once the tags are put onto the site, you can set rules to
show customers the creative that is most relevant to them.
Our Predictive Optimization Engine (POETM) selects which
offer to show customers who are not in the targeting
profile.
13 All information proprietary and confidential

14. Site+1: Attribution and reporting
• Site+1 delivers easy-to-understand reports such as Post Click
and Post Impression vs. Control, Attribute Importance,
Creative Grouping Distribution and Responders vs. Non-
Responders.
14 All information proprietary and confidential

16. To see a full preview of the
platform presentation, please
contact us at
sales@xplusone.com or call
212-741-4222