Consistently exceeding sales targets begins with a steady flow of leads into the top of your sales funnel. Your sales funnel is the path your leads take on their journey to becoming a customer, and all your inbound marketing efforts will go for naught if your sales funnel is not consistently replenished with net-new traffic. While each of your leads will follow a different path through the sales journey, there are steps you can take to keep a greater portion of that traffic moving forward toward the end goal of becoming a qualified lead, converted site visitor, and/or verified customer.

1. 10 Smarketing
Tips to Fill the
Top of Your
Sales Funnel
brought to you by:

2. Consistently
exceeding sales
targets begins
with a steady
flow of leads
into the top of
your sales
funnel.

3. All your inbound
marketing efforts
will go for naught
if your sales
funnel is not
consistently
replenished with
net-new traffic.

4. Here are 10smarketing tips to fill
the top of your sales
funnel to help generate
more traffic consistently
every month.

5. 1. Social Media
Make use of social
media to create
interest in your
company,
products and/or
services.

6. 2. Partner Programs
Develop partnerships
with companies who
offer complimentary
products or services
& use joint marketing
& co-branding to
leverage each other's
network.

7. 3. Inbound Links
Work to acquire
inbound links from
industry-specific
websites. Write
guest posts for
these sites to
acquire linking
domains.

8. 4. Direct Mail
Use direct mail
campaigns to send
information,
samples, or
invitations to
pre-qualified
prospects.

9. 5. Thought Leadership
Develop a blog and
use it to become a
trusted advisor and
expert in your field.
Blogs also help
tremendously with
SEO.

10. 6. Free Offers
Provide "freebies" like
eBooks, white papers,
tutorials & how-to
videos which draw in
top-of-the-funnel
traffic & allow you to
capture more leads
from your website.

11. 7. Referral Channels
Generate repeat
business through
your existing cus-
tomer base and offer
referral incentives to
encourage them to
spread the word.

12. 8. Networking Events
Don't stick to the
Internet as your only
means of marketing.
Attend business
events that provide
you with the
opportunity to
network in person.

13. 9. SEO
Make sure your online
content is optimized
to target the key-
words used most
frequently by people
who are searching for
information about
your product
or service.

14. 10. Marketing Software
Use software &
applications to keep
track of your inbound
marketing campaigns
& their success, &
work to increase the
visibility of successful
campaigns.

15. Above all else, make sure your
content marketing efforts are focused
on creating valuable & original
content that reaches out to the wants
& needs of your target audience.

16. For more tips on sales, marketing
and smarketing, please visit:
blog.xoombi.com
A sales acceleration company & sales driven
marketing agency that strengthens your outbound
with inbound to help grow your business.