4. 2009
2011
Problem:
Initial mobile site launched as test. Minimal staffing. Full
participation in campus sponsored app impossible. User
experience nil.
Solution:
Modify existing site - minimal work
for maximum impact.
Focus:
Improve existing information
architecture, aesthetic
Cross platform solution
Increase traffic to mobile site
Leverage new technologies:
HTML5, jQuery Mobile, etc
5. needs assessment
Surveyed 52 students about use of
libraries, library site, smartphones.
Most frequently used sites?
Facebook, Google, & IU e-mail; also
OnCourse (campus LMS) & OneStart
(campus portal).
Most heavily used services on the
Library site were also the most
requested additions to mobile site:
IUCat (library catalog) & databases.
6. prototyping
Touch screens – new tools, new ways.
Used paper prototypes + new system for
logging user paths.
Tools used: Omnigraffle,
iPhone stencils
9. testing Development: conducted five tests
with paper prototype, focused on
labels, site structure, icons. Resulted in
a total shift in approach.
Informal feedback: candy bars &
surveys at Welcome Week event.
Live site: six tests, focused on mapping
function, information architecture, and
labeling.
Take
our
survey!
A candy
bar for
your time!
10. 2011
2012
Problem:
New site looks awesome, but nobody goes to it. L
Solution:
Integrate with IU Mobile. Lots of
free advertising. Whee!
Priority #1:
Be where the people are
11. Visitors to mobile site via IU Mobile in 2013:
20% increase over 2012, 300% over 2011
! 3% of overall site traffic
12. 2012
2014
Problem:
We’re in IU Mobile, but what about all those people going
direct to our site? Sad times! L
Solution:
Responsive! Whee!
Priority #1:
Just one site
13. 2012
2014
Problem:
We’re in IU Mobile, but what about all those people going
direct to our site? Sad times! L
Solution:
Responsive! Whee!
Priority #1:
Just one site
25. Photo by Chocolate Geek - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/75632859@N00 Created with Haiku Deck
27. all aspects of the end-user’s
interaction with the company,
its services, and its products
cc: tonyboytran - https://www.flickr.com/photos/35554391@N03