3. To Establish our Client’s Spots
as the No1 choice of the
Athenians, in their Summer
Hangouts.
A case study by
4. By demonstrating their competitive
advantage, through the Web:
1. Unique Location, 3. Exquisite Design
2. Excellent Service 4. Beautiful Crowd
A case study by
11. 1. Be everywhere
In every place our customers look for
nightlife suggestions, we should be
there.
A case study by
Our Strategy
12. 2. Find the Influencers
Engage the people that are very
serious about hanging out. They know
all the available choices and they are
the ones who decide where their
friends will go out.
A case study by
Our Strategy
13. 3. Customer Interaction
Build interactive channels of
communication, between the
businesses and their target group.
From these channels, communication
will be free and straight forward.
A case study by
Our Strategy
14. 4. Let them Speak
Encourage our most loyal customers,
to speak out by sharing their
experiences with their friends.
A case study by
Our Strategy
15. We had to find out what
our Customers LOVE ..
A case study by
16. Some Brainstorming
and Research we came
up with an IDEA ..
A case study by
17. Our Customers Love
being Photographed
while they are clubbing!
A case study by
25. By taking and sharing
pictures on Facebook, we
achieved some very
important goals..
A case study by
26. 1. We influenced our target
group by showing them that
their friends are having great
time on our spots.
(through Facebook social ads)
A case study by
27. 2. We highlighted our key
advantages without saying
a single word:
“Great clubs at unique locations, with great
design, and beautiful people in them.”
A case study by
28. 3. We made our customers spread
our name to their friends.
Thousands of comments and shares have
been generated through our “photo
campaign”.
A case study by
58. More than 400.000 visits
were generated on our Facebook
Pages and 5.800.000
Impressions on our posts.
A case study by
59. We Generated Awareness and we
Engaged our audience by providing
interesting branded content that
they liked and wanted to share with
their friends.
A case study by
60. That’s how we managed to keep
our client’s hot spots as the First
Choice on our users’ mind.
A case study by