1. Chinese Media Beyond the Censorship Exploring the operation of Chinese media By Arden xmarden@hotmail.com http://twitter.com/xmarden

2. Keywords • Harmonious Society 和谐社会 how a strictly regulated system work on Chinese media • Fourth Power 第四权力 the self-conception of Chinese journalist • Market Oriented 市场导向 growing confidence in winning the media autonomy • Internet Driven 网络驱动 looking forward to the future development

9. Market Oriented Propaganda's Revolutionary Road ? • Propaganda mouthpiece of CPC compulsory subscription required for the government of all levels, even people working in public sectors etc.People's Daily, Nanfang Daily, China Daily • CCTV with no live news coverage but to make profit from the monopoly position, penetrate all Chinese families, prevent the provincial TV network to challenge its market share • Global Times target the nationalism sensational coverage every sensitive international affair to defend China government's interest • Reference Information scan and translate the latest news from the international media by the senior editors of Xinhua, and shape the content according to the authority's preference

10. Market Oriented gain space for autonomy? • Muckraking role played by the Evening & Metropolitan newspaper investigating reporting, Sun Zhigang Case brand image • Editorial & opinion serve the power check of government • Community service • No real Political agenda could hardly initial any political agenda without the government's approval

11. Internet Driven Embracing the digital open space,friend or foe? • Indispensable source Chinese netizens reached 253 million by the end of June 2008 since 2006, most of the interesting and dissenting news come from chat rooms or blogs. most famous bloggers are actually journalists • Legitimacy of anonymous speech the traditional media defend their news agenda according to the public will try to get the official despondence, to clear up a misunderstanding or rumor • Media Networking work closely to push the news agenda,so as to creative the brand image

12. Internet Driven Embracing the digital open space,friend or foe? • Impact of major news Portals The pageview of news portals determine the news agenda,and newspaper print old stories instead News industry is not an open market, but the news portals with free-capital investment try to penetrate through the online interview,blogging more space for free discussion and interesting comment by the netizens • Great Firewall of China Surf the web with the proxy such as Tor Exchange the information through mailing list, instant message,Google Reader,Twitter

13. Internet Driven Government battle on digital democracy arena • Regulate Legal source for Internet publishing All ICP must get registered,and independent bloggers try to host on oversea BSPs Metropolitan newspaper's news is too provocative, the major news portals republished their reporting should be fined • Online PR team on high alert Online police icon or hyperlinks is everywhere,for the netizens to report any offense Wumao,nickname for those employee from the public sector ,working in the public opinion battling for the government PR.

14. Internet Driven the world is talking,are you listening? • Bad News: the tightened control over the Internet become inevitable the great firewall blocks a lot of sensitive keyword and website,turning China internet into an intranet • Good news:the public opinion is too strong to be ignored and the authority need a quick response Chinese media professional value the online platform,turning it into House of Representatives or House of commons