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Xiuqi Zhu

Professor Klinkowstein

Selected Business Article

Playing the confidence game at work ——
the wrong way

http://www.bbc.com/capital/story/20130910-the-confidence-game-at-work
Xiuqi Zhu!
!

Professor Klinkowstein!

Jack Welch’s
Time Has Ended!

Business World
Shift!

The Evolution of
Overconfidence!

Jack Welch
Xiuqi Zhu!

Professor Klinkowstein!

Confident executives
of the 1980s can no
longer survive these
days. Cooperation is
what we need!!

Peter Atwater
Xiuqi Zhu!

However, to be
confident is very
important when
LOOKING FOR a job. !

Professor Klinkowstein!
Professor Klinkowstein!

Xiuqi Zhu!

Ethnographic Research
ž 

Targets!

ALPFA VS. Adopt a Dream!
Professor Klinkowstein!

Xiuqi Zhu!

Ethnographic Research
ž 

Step One – Interview

“Well Organized.”
“Detailed Time Schedule.”
“Professional.”
“Free Food.”
ALPFA Members
!
Professor Klinkowstein!

Xiuqi Zhu!

Ethnographic Research
ž 

Step One : Interview

– “Very Few Communication between
Members.”
– “Uneven to Freshmen and Sophomores.”
ALPFA Members
!
Professor Klinkowstein!

Xiuqi Zhu!

Ethnographic Research
ž 

Step One – Interview

“Warm Discussions”
“Feel Free to Give Opinions”
“Equal to G-Board”
“Good Listeners”
Adopt A Dream Members
!
Professor Klinkowstein!

Xiuqi Zhu!

Ethnographic Research
ž 

Step One – Interview

“Unprofessional”
“Ineffective”
“Oligarchy”
“Vague Time Schedule and Purpose”
Adopt A Dream Members!
Xiuqi Zhu!

Professor Klinkowstein!

Ethnographic Research
ž 

Step two – Observation

!

ALPFA!
Xiuqi Zhu!

Professor Klinkowstein!

Ethnographic Research
ž 

Step two – Observation

!

Adopt A Dream!
Professor Klinkowstein!

Xiuqi Zhu!

Ethnographic Research
ž 

Step two – Observation

!

ALPFA
Professor Klinkowstein!

Xiuqi Zhu!

Ethnographic Research
ž 

Step two – Observation

!

Adopt A Dream
Professor Klinkowstein!

Xiuqi Zhu!

Ethnographic Research
ž 

Step two – Observation

ALPFA !
Professor Klinkowstein!

Xiuqi Zhu!

Ethnographic Research
ž 

Step two – Observation

Adopt A Dream!
Professor Klinkowstein!

Xiuqi Zhu!

Ethnographic Research
ž 

Step three – Practice
“ We are looking for confident leaders who are:

ð Strong in Ability
ð Follow Disciplines
ð Purpose-oriented
ð Brave to Give Opinions”
– Executive of Deloitte
Professor Klinkowstein!

Xiuqi Zhu!

Ethnographic Research
ž 

Step Four – Conclusion

The employers may be

but the employees are

!

OVERCONFIDENT

DISCONFIDNET
Xiuqi Zhu!

Diagonals – Visual Research

Professor Klinkowstein!
Xiuqi Zhu!

Arcs – Visual Research

Professor Klinkowstein!
Xiuqi Zhu!

Irregular – Visual Research

Professor Klinkowstein!
Xiuqi Zhu!

Grids – Visual Research

Professor Klinkowstein!
Xiuqi Zhu!

Monochrome – Visual Research

Professor Klinkowstein!
Xiuqi Zhu!

Neutral – Visual Research

Professor Klinkowstein!
Xiuqi Zhu !

High key – Visual Research

Professor Klinkowstein!
Xiuqi Zhu!

Low key – Visual Research

Professor Klinkowstein!
Xiuqi Zhu!

Combination – Visual Research

Professor Klinkowstein!
Xiuqi Zhu!

Black and White – Visual Research

Professor Klinkowstein!
Xiuqi Zhu

Professor Klinkowstein

Selected Article for Research:

Playing the confidence game at work ——
the wrong way

http://www.bbc.com/capital/story/20130910-the-confidence-game-at-work
Professor Klinkowstein!

Xiuqi Zhu!

Social circumstance Observed

Employees lack
CONFIDNECE.
Employers show too much
ARROGANCE.!
Xiuqi Zhu!

Observation

Oligarchic organization
Poorly organized
Lack of focus
Distractive circumstances

Professor Klinkowstein!
Xiuqi Zhu!

Professor Klinkowstein!

Desire

A specific class or course that
-- helps employees and employers
show appropriate confidence
-- builds better working environment !
Xiuqi Zhu!

Professor Klinkowstein!

Proposal
Documentary films and related critical writings
are used as the basis for a three-month long
confidence-building course directed at
undergraduate students, with the desired
outcome being a greater likelihood new
recruit.
Xiuqi Zhu!

Professor Klinkowstein!
Xiuqi Zhu!

Professor Klinkowstein!
Xiuqi Zhu!

Professor Klinkowstein!
Xiuqi Zhu!

Professor Klinkowstein!
Xiuqi Zhu!

Professor Klinkowstein!
Xiuqi Zhu!

Professor Klinkowstein!
Professor Klinkowstein!

Xiuqi Zhu!

Tagline Research

We are getting there.
– British Railway
Have it your way.
– Burger King
Because you’re worth it.
– L’oreal
Xiuqi Zhu!

Professor Klinkowstein!

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Xiuqi zhu