- This document discusses social media usage statistics globally and in India in 2020. It provides data on the total number of social media users worldwide and their time spent on social platforms like Facebook, Instagram, and messaging apps. - Statistics presented include that there are over 3.9 billion active social media users globally, representing 51% of the total population. The average time spent on social media and messaging apps per day is 2 hours and 24 minutes. - The document also provides tips and strategies for businesses to optimize their use of social media, including posting regularly, using relevant hashtags and images, monitoring mentions of their brand, and enlisting social media experts to help develop marketing strategies.

1. XIRA
INFOTECH
Digital and Social
Media landscape
in India

2. Summary
-Internet penetration & audience
- Top Social Networking sites
- Active Social media users in India
- Social Media Tactics plan
Overview
EDUCATIONAL SLOT
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3. XIRA
Social media statistics of
consumer adoption and its
usage
Reminders
Social networks have transformed marketing and, as this post shows, their popularity is still growing
in our latest global social media statistics research summary for 2020 .
Average time spend on multi
networking across an
average of 8 social networks
and messaging apps.
2 hr
24 mins
per day

4. 2020 Lockdown Marketing Update
43% 37%42%
36% 35% 15%16%
Spending longer
on messenger
services
listening to moe
podcasts
watching more shows
and films
on streaming services
spending more time on
computer on
video gamres
54%
spend longer using
social media
Listening to
more music services
spending more
time on social
apps
creating & uploading
videos

5. SOCIAL MEDIA USE AROUND THE WORLD
3.96 billion
51%
3.91 million
+10.5%
99%
Total number of active
social media users
Social media
penetration
Annual growth in the
total number of
social media users
Total number of
social media users
accessing via mobile
phones
percentage of total
social media users
accessing via mobile

6. DIGITAL AROUND THE WORLD IN 2020
7.79 billion
Urbanisation:56%
4.57 billion
Penetration:59%
5.15 billion
Penetration:66%
3.96 billion
Penetration:51%
Total
Population
Annual growth in the
total number of
social media users
Internet
Users
Active Social Media User

7. Want to reach these
people?

8. 30Topwaystooptimizeyour
business
Ensure your profile pages uses relevant keywords to get discivered via
search
01
Brand your profile pages with cover photos, backgrounds and colors02
Observe how social oriented brands and leaders in relevant market
selects channels, tune-in to their customers and create engaging
content
03
Post 5 plus times on Twitter and once or more each day on Facebook,
Instagram,Linkedin, Pinterest and the channles that you use
04
Using hashtags helps with tracking promotions, targetting readers by
areas of interests and starting conversations
05

9. 20Topwaystooptimizeyour
business
Invest time and money on great images to create the stopping power
stand out
06
Humanize your brand by sharing candid shots. Your followers will
indentify with them.
07
Reach out to social media experts and other bloggers . Be valuable to
them
08
You will get more engagement and insights when you thrrow questions
out there.
09
Make things exciting for your fans. People love to compete and strive for
the price
10

10. 20Topwaystooptimizeyour
business
Use simple measured's free follower analytics tool to discover when your
followers are most active
11
Prepare to work for channel often and actively. respond fast and take
part in real time conversation
12
Monitor mentions of your brand to find good feedback to share, bad
feedback too mediate and new business prospects
13
Click around google analytics regularly to determine where traffic is
coming from ang going to
14
Create all hands on deck approach across departments for more
effective customer communications.
15

11. 20Topwaystooptimizeyour
business
Results cant be rushed. Think long term and be a nurturer.16
The network keeps on updating. Subscribe to reliable sources to stay
tuned.
17
If you dont enjoy social media, then its not for you.18
Enlist an expert to help develop social media marketing strategy and
accelerate your success.
19
Showing your followers members only love will build loyalty and invoke
word of mouth.
20

12. Some free tools
you can use
for social
media
management
Creator Studio01
Buffer
Followermonk
Zoho Social
02
03
04

13. XIRA
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