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XIRA
INFOTECH
Digital and Social
Media landscape
in India
Summary
-Internet penetration & audience
- Top Social Networking sites
- Active Social media users in India
- Social Media Tactics plan
Overview
EDUCATIONAL SLOT
G
o
D
i
g
i
t
a
l
XIRA
Social media statistics of
consumer adoption and its
usage
Reminders
Social networks have transformed marketing and, as this post shows, their popularity is still growing
in our latest global social media statistics research summary for 2020 .
Average time spend on multi
networking across an
average of 8 social networks
and messaging apps.
2 hr
24 mins
per day
2020 Lockdown Marketing Update
43% 37%42%
36% 35% 15%16%
Spending longer
on messenger
services
listening to moe
podcasts
watching more shows
and films
on streaming services
spending more time on
computer on
video gamres
54%
spend longer using
social media
Listening to
more music services
spending more
time on social
apps
creating & uploading
videos
SOCIAL MEDIA USE AROUND THE WORLD
3.96 billion
51%
3.91 million
+10.5%
99%
Total number of active
social media users
Social media
penetration
Annual growth in the
total number of
social media users
Total number of
social media users
accessing via mobile
phones
percentage of total
social media users
accessing via mobile
DIGITAL AROUND THE WORLD IN 2020
7.79 billion
Urbanisation:56%
4.57 billion
Penetration:59%
5.15 billion
Penetration:66%
3.96 billion
Penetration:51%
Total
Population
Annual growth in the
total number of
social media users
Internet
Users
Active Social Media User
Want to reach these
people?
30Topwaystooptimizeyour
business
Ensure your profile pages uses relevant keywords to get discivered via
search
01
Brand your profile pages with cover photos, backgrounds and colors02
Observe how social oriented brands and leaders in relevant market
selects channels, tune-in to their customers and create engaging
content
03
Post 5 plus times on Twitter and once or more each day on Facebook,
Instagram,Linkedin, Pinterest and the channles that you use
04
Using hashtags helps with tracking promotions, targetting readers by
areas of interests and starting conversations
05
20Topwaystooptimizeyour
business
Invest time and money on great images to create the stopping power
stand out
06
Humanize your brand by sharing candid shots. Your followers will
indentify with them.
07
Reach out to social media experts and other bloggers . Be valuable to
them
08
You will get more engagement and insights when you thrrow questions
out there.
09
Make things exciting for your fans. People love to compete and strive for
the price
10
20Topwaystooptimizeyour
business
Use simple measured's free follower analytics tool to discover when your
followers are most active
11
Prepare to work for channel often and actively. respond fast and take
part in real time conversation
12
Monitor mentions of your brand to find good feedback to share, bad
feedback too mediate and new business prospects
13
Click around google analytics regularly to determine where traffic is
coming from ang going to
14
Create all hands on deck approach across departments for more
effective customer communications.
15
20Topwaystooptimizeyour
business
Results cant be rushed. Think long term and be a nurturer.16
The network keeps on updating. Subscribe to reliable sources to stay
tuned.
17
If you dont enjoy social media, then its not for you.18
Enlist an expert to help develop social media marketing strategy and
accelerate your success.
19
Showing your followers members only love will build loyalty and invoke
word of mouth.
20
Some free tools
you can use
for social
media
management
Creator Studio01
Buffer
Followermonk
Zoho Social
02
03
04
XIRA
Thanks for
attending!
We're here to support you! Email us at
info@xirainfotech.com for comments or questions.

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Digital and social media landscape in india

  • 2. Summary -Internet penetration & audience - Top Social Networking sites - Active Social media users in India - Social Media Tactics plan Overview EDUCATIONAL SLOT G o D i g i t a l
  • 3. XIRA Social media statistics of consumer adoption and its usage Reminders Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2020 . Average time spend on multi networking across an average of 8 social networks and messaging apps. 2 hr 24 mins per day
  • 4. 2020 Lockdown Marketing Update 43% 37%42% 36% 35% 15%16% Spending longer on messenger services listening to moe podcasts watching more shows and films on streaming services spending more time on computer on video gamres 54% spend longer using social media Listening to more music services spending more time on social apps creating & uploading videos
  • 5. SOCIAL MEDIA USE AROUND THE WORLD 3.96 billion 51% 3.91 million +10.5% 99% Total number of active social media users Social media penetration Annual growth in the total number of social media users Total number of social media users accessing via mobile phones percentage of total social media users accessing via mobile
  • 6. DIGITAL AROUND THE WORLD IN 2020 7.79 billion Urbanisation:56% 4.57 billion Penetration:59% 5.15 billion Penetration:66% 3.96 billion Penetration:51% Total Population Annual growth in the total number of social media users Internet Users Active Social Media User
  • 7. Want to reach these people?
  • 8. 30Topwaystooptimizeyour business Ensure your profile pages uses relevant keywords to get discivered via search 01 Brand your profile pages with cover photos, backgrounds and colors02 Observe how social oriented brands and leaders in relevant market selects channels, tune-in to their customers and create engaging content 03 Post 5 plus times on Twitter and once or more each day on Facebook, Instagram,Linkedin, Pinterest and the channles that you use 04 Using hashtags helps with tracking promotions, targetting readers by areas of interests and starting conversations 05
  • 9. 20Topwaystooptimizeyour business Invest time and money on great images to create the stopping power stand out 06 Humanize your brand by sharing candid shots. Your followers will indentify with them. 07 Reach out to social media experts and other bloggers . Be valuable to them 08 You will get more engagement and insights when you thrrow questions out there. 09 Make things exciting for your fans. People love to compete and strive for the price 10
  • 10. 20Topwaystooptimizeyour business Use simple measured's free follower analytics tool to discover when your followers are most active 11 Prepare to work for channel often and actively. respond fast and take part in real time conversation 12 Monitor mentions of your brand to find good feedback to share, bad feedback too mediate and new business prospects 13 Click around google analytics regularly to determine where traffic is coming from ang going to 14 Create all hands on deck approach across departments for more effective customer communications. 15
  • 11. 20Topwaystooptimizeyour business Results cant be rushed. Think long term and be a nurturer.16 The network keeps on updating. Subscribe to reliable sources to stay tuned. 17 If you dont enjoy social media, then its not for you.18 Enlist an expert to help develop social media marketing strategy and accelerate your success. 19 Showing your followers members only love will build loyalty and invoke word of mouth. 20
  • 12. Some free tools you can use for social media management Creator Studio01 Buffer Followermonk Zoho Social 02 03 04
  • 13. XIRA Thanks for attending! We're here to support you! Email us at info@xirainfotech.com for comments or questions.