Overview of VR startups and trends as of mid-2015. What should VR entrepreneurs should consider in this fast moving market and medium.

1. FutureofVRFutureofVRTheThe

2. Unicorns
@xinchung
xin@shanghype.com
and the
FutureofVR

3. KickStarter $2.4M
VC $81M
Acquired $2B

4. $600MVC

5. FutureofVRThe

6. Those who don’t
learn from the past...

7. recent
past...

8. $4BR&D
recent
fails...

9. are bound to
repeat it...

10. ...again

11. VR $$$

12. 2B+ downloads
since 2010

13. $50K/day
Appstore 2013

14. Mobile vs VR Growth Analogs
2015
2005
Smart Phone
2016
2007
iPhone
Hardware
Shake out
App
marketplaces
Game
Spectating
Social
Netowrks
2017
2010
5B
Apps DL’d
iPad
1st VR Killer App
AR HMDs
Tourism
Pornography
Healthcare &
Enterprise Apps
2018
2012
Augmented
Reality
(Wearable)
Haptics
2020
2015
25B
Apps DL’d
$355B Rev
2.6B Users
Hype!
Consumer
HMDs
2009
iPhone Cut
& Paste
Angry Birds
25B
Apps DL’d
Mobile
2018
2012
Flappy
Bird
VR

15. MAINSTREAM PLAYER HARDWARE APP MARKET MOTIVATION
VR Consumer Ecosystem 2015
? ?
? ?

16. Focus on UX now, or Else

17. Don’t Worry,
the Content is there

18. VR Lean Methods
Iterate fast & Pivot fearlessly
Comfort > Realism
Platform Agnostic
Study Ecosystems
Practice Empathy
Look beyond games
New Medium, New KPIs:
Comfort, Presence,
Emotion, Social, Session

19. Skills & Market Trends in VR
Mobile/Web
VideoMarketing/Social
Hardware
Games

20. Up & to the
right… Right?
$150B TAM by
2020 unlikely

21. VR Funding
Boot Strap < $100K
Angel $50K-1M VC Series A >$1M
Kickstarter $50K-$1M+
$

22. VR Startup Resources
AngeList
The Lean Startup
SlideShareKickstarter

23. Thank You@xinchung
xin@shanghype.com