What is Jazz?

1. What’s it all about?

2. Conventions Codes
Jazz magazines have
simple yet bright
designs.
Artists are portrayed
playing their
instrument or singing.
Artists are dressed in
casual or smart
clothing.
There are no secondary
images.
Fun and happy
Relating to their
audience
Often black and
photos.
Different sized men
and women showing
the genre is for
everyone.

4. The artists are all dressed in suits or causal
clothing.
Some of the photos are black and white but
all of them are studio shots.
There are no secondary images, just sublines.
They are all posing with their instrument or in
mid-song.
The colour scheme is bold and bright
compared to the dull backgrounds.

5. Main genre
Is this a main genre, a sub-genre or a
hybrid genre.
The is a unique genre born out of
traditional African musical, gospel
and rock and roll.
Some of it sub-genres include:
◦ Bebop
◦ Chamber Jazz
◦ Latin Jazz
◦ Hard Bop
◦ Dixieland
◦ Swing Jazz
◦ Free Jazz

6. Audience/ fans who are they?
Demo graphics/ psychographs?

7. The target audience for
Jazz is ever growing.
Nowadays the audience
has expanded to people
aged 20+ though artist
like Amy Winehouse
have made the genre
more popular with
younger audiences.
The Jazz magazines aim
to please a mixed
gender audience
between the ages of 30
and 50.

8. Jazz music strives for instrumental diversity
often Jazz singers will use huge live bands
when they perform to get as much
instrumental diversity as they can.
Jazz music encourages people to express
their feelings and passions whether that is
heart break through jazz blues or happiness
through free Jazz all jazz artists are expected
to put their heart and soul into their music.

9. Duke Ellington
Cab Calloway
Louis Armstrong
Ella Fitzgerald
Ray Charles
Count Basie
Bessie Smith

10. Amy Winehouse
Michael Buble
Norah Jones
Aretha Franklin
Caro Emerald

11. Jazz isn’t a very mainstream genre at the
moment though over time it has dipped in
and out of popularity.

12. What are the popular record labels of the genre?
RECORD LABELS

13. What other media covers pop
music?

14. (There aren’t many popular Jazz TV
shows or channels this is the only one I
could find.)