The document discusses characteristics of Millennials born between 1977-1990. It states that Millennials are unique rather than homogeneous, are constantly changing targets, are visual and social, enjoy experiences over possessions, value peer relationships, and prioritize interesting destinations over comfort when traveling. Millennials are also described as trusting peer recommendations over companies.

1. Millenials?
Who are

2. Millenials: 1977 - 1990

3. Millenials: 1977 - 1990
X Generation: 1963 - 1976
Baby boomers: 1942 - 1962
Z Generation: 1991 - Today

5. Millenials?
Who are

6. Millenials are an enigma.

8. Millenials are unique,
not a homogeneous cohort.

10. Millenials are always
flowing.

11. Millenials are a moving target.

13. Millenials are silent
(but only in physical world).

14. Millenials are invisible.

15. Millenials are

16. Millenials are visual.

21. Millenials are social.

23. Millenials love relationships.

27. Millenials are connectors.

29. Millenials think high-speed Internet is
almost like air.

32. Millenials are prosumers.

34. Millenials are their own channel.

36. Millenials love sharing.

37. Millenials are co-creative.

38. Millenials are likely to participate into
your marketing.

42. Millenials are good citizens.

43. Millenials support for a
good cause

44. Millenials support for a
good cause
but will sacrifice their
beliefs for a good deal.

45. Millenials are not
loyals.
But if you reward
them, they’ll seek you
out.

46. Millenials know?
What do

47. Millenials know what they want to do
now.

50. Millenials don’t know
what to do next.
And they don’t care.

51. Millenials make
quick decisions.

52. Millenials need peer affirmation
before making decisions.

54. Millenials want?
What do

55. Millenials want to learn.

59. Millenials like?
What do

60. Millenials like experiences, not
possessions.

61. Millenials are more likely to spend
money on experiences than products.

62. Millenials are not collectors.

64. Millenials love stories.

66. Millenials love…
But above many other things

67. Millenials love travelling.

68. Millenials travel a lot.

69. Millenials: Long-term
travellers
(avg. 58 days)

70. Millenials: 20% of total
international
travellers
2014: 190 Million

71. Millenials: 20% of total
international
travellers
2020: 300 Million

78. Millenials: Spend 50 € /day

79. Millenials: Spain is 3rd most
visited destination

80. Millenials: Spain is 3rd most
visited destination
32% stay at hostels

81. Millenials think “interesting” is more
important than “comfort”.

84. Millenials never travel alone.

86. Millenials want to be locals.

91. Millenials don’t trust you.

92. Millenials don’t trust you.
But they do trust peers.

96. Wow…
Where do we
start?