Try these 6 content marketing hacks to breathe new life into your marketing campaign.

1. Value Guest Blogging Headlines
Rich Content Calls-to-Action Social Sharing

2. In the past, the term "hack" had a very different meaning.

3. Back then, a hack was someone who wasn't very good at their job.

4. They either phoned in their work every day or simply lacked the
talent to do good work in the first place.

5. No one wants to be known as that sort of "hack," which the
Merriam-Webster Dictionary defines as "working for hire...with
mediocre standards."

6. These days, hacks are much cooler.

7. Instead of putting out huge volumes of mediocre work, they
make the complex seem simple and the impossible seem
possible.

8. Modern hacks are most definitely our friends. (Not including
those who “hack” others computers! Totally different type of
hack!)

9. Let’s explore six content marketing hacks that can dramatically
improve your lead generation and conversion metrics.

10. Craftshort,catchyheadlines
thatattracttheattentionof
visitorsandfullydisplayin
searchresults.
Focusonengaginggraphics,
images,video,textformatting,
andnavigationfeaturesin
eachpage's"abovethefold"
area.

11. Nothing conveys
authority and subject-
matter mastery like a
2,000-word
whitepaper on a
particular aspect of
your business or
trend affecting your
industry, particularly
if you're the first
thought leader to
write at length on the
subject.

12. Put together a major
piece of authoritative
content (case study,
white paper, video)
then use secondary
content (shorter blog
posts and email
marketing blasts) to
promote the primary
piece of content
extensively.

13. Share your own
content, plus
relevant curated
content from other
sources. And don’t
forget to ask your
audience to share
your content with
their friends and
followers as well.

14. Campaign-specific
calls-to-action direct
the website visitor to
take a specific action
on your website such
as downloading a
white paper, reading
a blog article, or
subscribing to an
email newsletter.

15. Build authority among
target audiences and
indirectly drive traffic
back to a particular
website. As long as
your guest posts use
"nofollow" links, you're
likely to see a qualified
traffic boost from a
sustained campaign.

16. Keep these content marketing hacks straight and
you'll be well on your way to success.
If you find that you need help along the way, don't be
shy about asking for tips.
We're here for you!

17. Xcellimark is an award-winning Inbound Digital
Marketing agency that focuses on growing its client's
business through an inbound marketing approach that
includes custom web design and integrated search
engine optimization, social media, email and content
marketing solutions.
The result is more inbound traffic, qualified leads
and customers.
www.xcellimark.com