1. Find your edge 2. Become a storyteller 3. Master the four types of business communication 4. Build meaningful relationships 5. Think long-term 6. Ask the right questions

1. THE TRUTH ABOUT HOW TO
LAND YOUR DREAM JOB
KeithonCareers.com
You are hired.

2. 1. Find your edge

3. craft a unique
advantage

4. the less words it
takes to explain

5. the more
powerful it is

6. Steve Jobs:
brilliant product designer

7. Steve Jobs:
brilliant product designer
CREATED APPLE

8. Walt Disney:
magical storyteller

9. Walt Disney:
magical storyteller
INVENTED MICKEY

10. Abe Lincoln:
honest, tenacious leader

11. Abe Lincoln:
honest, tenacious leader
ABOLISHED SLAVERY

12. Define what you do
and why you’re great
in 2 sentences

13. Define what you do
and why you’re great
in 2 sentences
(it can be aspirational)

14. then focus on
your edge

15. and go hard!

16. 2. Become a storyteller

17. People like
bullet points

18. but we LOVE
stories

19. so weave your
message into a story
and evoke emotions

20. 3. Master the 4 types of
business communication

21. Meeting 1:1

22. Talking to
small groups

23. Talking to
big groups

24. the written word

25. 4. Build meaningful
relationships

26. Focus on quality
not quantity

27. Learn how to listen

28. Be honest and
authentic

29. Build real
relationships

30. With good
people

31. And great
things will happen

32. 5. Think long-term

33. Rome wasn’t
built in a day

34. Neither are
great careers

35. So take lots of small risks

36. When done right,
none of the
losses will kill you

37. but summed together,
the wins…

38. will make you great

39. 6. Ask the
right
questions

40. Asking “What job
should I apply to?”

41. is like asking “What
flight should I take?”

42. First decide where
you’re going

43. First decide where
you’re going
(start a company, be a marketer,
write novels, build software)

44. then determine how
to get there

45. Better questions:

46. What 3-5 things
would make a job
rock your world?

48. What’s your end
game?

49. What’s your end
game?
(this will change over time)

50. What knowledge,
skills, relationships, or
experience do you
need to get there?

51. What path is best for
YOU?

52. 1. Find your edge
2. Become a storyteller
3. Master the 4 types of biz comms
4. Build meaningful relationships
5. Think long-term
6. Ask the right questions
In a nutshell
KeithonCareers.com @krcowing quora.com/keith-cowing

53. “Pursue something so important that
even if you fail, the world is better off
with you having tried.”
-Tim O’Reilly
In a nutshell
KeithonCareers.com @krcowing quora.com/keith-cowing