Portfolio of Advertising Campaigns made for Natixis in Asia Pacific in 2009 & 2010

1. PORTFOLIOXavier DUVAL
2009/2010

2. Natixis has been present in the Asia Pacific Region for more
than 40 years but suffered from a lack of visibility
[ Objectives ]
To let more people know about Natixis
To create better understanding of the brand
To establish a compelling image
[ Tone & Manner ]
Straight to the point to catch attention of corporate
decision makers
Different from the competitors
Simple but impactful images
Humble tone given the Financial Crisis
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[ Concept ]
“A French Bank in Asia”

3. [ 2009 Campaign Details ]
Maintain presence throughout the period with Specialised Press
Reach the whole Region with the FT Asia
Airport / in-flight media in bursts that coincide with events to
capture travellers in and out
CNY in end January
HK Rugby 7 in March
CLSA forum in September
One billboard in Admiralty (Hong Kong) since April 2009
Jan 09 Feb 09 Mar 09 Apr 09 May 09 Jun 09 Jul 09 Aug 09 Sept 09 Oct 09 Nov 09 Dec 09
CNY Rugby 7 CLSA
PRINT
Specialised Press
FT Asia
FT In-flight on Cathay Pacific
OUTDOOR
HK International Airport
MEDIA PLAN - 2009

4. JANUARY to MARCH 2009
[ Hong Kong International Airport ]
Easy way to cover the Asia Pacific Region using HK as a Hub
5 Lightboxes at the Baggage Reclaim to catch a captive target
Located to be seen immediately (close to the Immigration)
Presence during the 3 bursts
Trolley Panels in the Check-in Area to accompany

5. JANUARY to MARCH 2009
[ Financial Times ]
In-flight & Regional edition
High Quality Newspaper appreciated by our target
In-flight version enables to catch a captive audience
In-flight in Cathay Pacific flights during the 3 bursts
Regional edition all year long

6. [ Evolution of the Creative ]
Using French Monuments in an Asian environment
Going towards more integration
Remaining impactful
APRIL to SEPTEMBER 2009

7. APRIL to SEPTEMBER 2009

8. [ Evolution of the Creative ]
Looking for more integration
Focusing more on “Chinese Speaking” markets
Bringing a “Smart” touch
SEPTEMBER to DECEMBER 2009

9. [ 2010 Objectives & Context ]
Change of logo in January 2010
Focus on Achievements rather than Branding
Shift the focus from Hong Kong to Asia Pacific
[ 2010 Campaign Details ]
Specialised Press throughout the year with Tombstones
In-flight version of FT in Cathay Pacific, Dragon Air & Singapore
Airlines to cover the Region
Presence fitting main events in the Region (CLSA Forums, CNY,
Rugby Sevens, Singapore F1)
Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sept. Oct. Nov. Dec.
CNY CLSA CLSA
Rugby 7 Singapore F1
PRINT
Specialised Press
FT In-flight on CX
FT In-flight on SQ
FT In-flight on KA
OUTDOOR
Tesbury Center Billboard
MEDIA PLAN - 2010

10. [ Evolution of the Creative ]
New guideline - Maintain the Brand Awareness
Tombstones to show 2009 achievements
Emphasize the evolution of the Group: “Evolving in Asia”
JANUARY to AUGUST 2010

11. [ Evolution of the Creative ]
Regional Focus - New Creative that fits “Asia Pacific”
Using the same concept to maintain the coherence
Structured Export Finance
�55 Million
Bridge Loan Facility
Cement Plant
MLA
June 2010
Project Finance
Sports Hub
S$1.5 Billion
Senior Credit Facilities
S$265 Million
Equity Bridge Loan Facilities
MLA & EBL Facility Agent
August 2010
Real Estate
Foxhill Investments Limited
HK$2,045 Million
SecuredTerm Loan Facility
MLA & Bookrunner
July 2010
Success with Asia
The above appears as a matter of record only
CORPORATE AND INVESTMENT BANKING / INVESTMENT SOLUTIONS / SPECIALIZED FINANCIAL SERVICES
Financial Institutions
US$120 Million
Term Loan Facility
MLA, Bookrunner &
Facility Agent
July 2010
Corporate
US$100 Million
Term Loan Facility &
Revolving Credit Facility
MLA
July 2010
Corporate
Kerry Holdings Limited
HK$5,040 Million
Term Loan Facility &
Revolving Credit Facility
MLA
July 2010
Telecom
US$540 Million
Term Loan Facility
MLA & Bookrunner
July 2010
Financial Institutions
�200 Million
Term Loan Facility
MLA
July 2010
Commodities
US$700 Million
Term Loan Facility
MLA
June 2010
Corporate
US$550 Million
Loan-Style FRN
MLA & Bookrunner
June 2010
Together in Asia
Natixis, corporate, investment and specialized
services arm of Groupe BPCE, France’s second largest
banking player
Australia � China � Hong Kong � India � Indonesia � Japan
Korea � Malaysia � Singapore � Taiwan � Thailand � Vietnam
CORPORATE AND INVESTMENT BANKING / INVESTMENT SOLUTIONS / SPECIALIZED FINANCIAL SERVICES
Australia � China � Hong Kong � India � Indonesia � Japan � Korea � Malaysia � Singapore � Taiwan � Thailand � Vietnam
Together in Asia
Natixis, corporate, investment and specialized services arm of Groupe BPCE,
France’s second largest banking player.
SEPTEMBER to DECEMBER 2010

12. [ Premium Gifts ]
High Quality products that will be used
Using the Concept whenever possible
New models coming with new Creatives
[ POS ]
Pull-up Banners for Seminars
Easy to carry and using the concept