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1. A mobile phone application where anyone can read free eBooks and shop eBooks through
some easy steps.
Team name
Team
members
221B
Abidur Rahman
Omar Faruq
Mim Mursalat
Mahir Tajwar Haque

2. Background of boimela
Books are real companion in our busy dynamic life. When it comes to get a book life gets tougher and
painful. Traffic jam, bargaining, low quality pirated books are unavoidable objects. It may be harder to find a
Bookstore in your neighbourhood these days.
What if a mobile phone app brings books for you at your fingertips. Won’t it be amazing!!?
That’s what will do..
Install the app. Browse. Search your desired eBook. Buy and start reading.

3.  The app puts over a thousand of eBooks at your fingertips. It’s the app for every
reader, whether you’re a book reader, magazine reader. Choose from over a
thousand books from the boimela Store
 Read Free Books—Choose from thousands of free eBooks
 Shop for Books—Easily shop for eBooks. Buy once, read anywhere.
 Sample Books Before You Buy—Read the first chapter of a book for free before you
decide to buy.
 All you need is an internet connection and Banglalink connection.
The process of providing digital version of a book
The iDEA
Boimela will provide certain amount of royalty
to self published author and publications on the revenue from selling.
For the piracy problem author and publishers don’t get the expected value of their books. Boimela will give
them the opportunity to sell their books to the readers easily.
Sales will increase just because reader will
get those books at a low price, cause there is no printing cost.

4. Features
 Hundreds of categories of
eBooks
 Well illustrated free eBooks
for children
 A strong wide Boimela
community where readers
meet authors
 EKUSHEY BOIMELA top sellers
review
 Authors details
 Hall of fame
 Critics review
 Readers review
 Wish-list facility
 New book updates
Hall of fame
EKUSHE
boimela
top sellers
Free eBooks
Reader’s review

5. Sample Home screen
App Icon
library
Free bookscategoriesfeatured
History and art
Fiction
Magazine
Business
Travel
University books
Health and food
Children
others
Novel
Internet connection is needed for the whole process
Boimela will be available at
A-Z visual illustration of the app
Library
About us
Extras
Wish list
Search eBooks
Free eBooks

6. A sample illustration how
easily one can browse and
Buy books from ‘boimela’
Critics remarks
Add to wish list
Price: eBook- 80 tk
Buy eBook
Kathpencil
By Humayun
Ahmed
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Look inside
the book
For eBook buying you have to pay the money
through your any mobile banking account like
Grameenphone MobiCash then you'll be able to
download the eBook.
eBooks may require software on your smart phone.
By tapping on extras you will find a free eBook
reader download link on your smartphone.

7. Number of people to be benefited
Size of the target group 200,000
Our target segments are students (mostly university), corporate people, urban housewives, book lovers.
Target market’s internet usage and book reading behaviour
Our target people do use internet, they have boimela app compatible Smartphone and they use to read books
and magazines. They may not have the habit of reading books at phone screen still we are targeting them just
because people in the developed countries are shifting to eBooks from hardcover & paperbacks. As soon as the
target people come to know about the app Boimela they would definitely find it easier to read a book on phone
screen.
Why would our target people buy and read eBooks from boimela ?
It’s a brand new idea of providing eBooks through a mobile phone app in Bangladesh.
Carry anywhere, environment friendly, some types of books especially suited for a reader like novels no
Non fiction books without many pictures. People can download free eBook or buy an eBook once and can read
anywhere. How simple it is?!! Magazines will be the most attractive part for the readers .
If a paperback book price in the market is 150tk. Boimela customers will get it here at around 60-65 tk at
digital format.
boim
ela

8. Technical feasibility of the app
Components Details Feasibility
Connectivity
with servers
internet connection is
required to browse, read
and to shop. Only
banglalink subscriber can
use the app.
Establishment of this sort of connectivity is in
practice and feasible in Bangladesh.
Payment methods Mobile Banking Account
like GrameenPhone
MobiCash.
Through
Mobile cash one can easily
pay for eBook from cell
phone.
This payment method are already in
practice. Nowadays banglalink subscriber
can pay their utility, internet (qubee) bills
through Banglalink mobile cash.
Internet download charge: GPRS charging
mechanism is already available in BL
network thus it confirms feasibility.
Database management A strong database will
provide eBooks for the app
user those who wants to
buy or read free eBooks at
boimela.
Book library will be updated regularly.
according to users requirement we will
provide different features to them.
Operating systems
To run boimela it
needs to support OS of the
handset
boim
ela

9. Anybody who has a internet connection with smart phone can use this app
Books at fingertips ;No traffic jam ; no wastage of time
Readers can experience reading deshi books at phone screen for the first time
eBooks are less expensive than printed books and money can go directly to the author of the book
There will be reasonable price of every book.no possibility of betrayal
Boimela app will save a lot of time of our busy life
Easy payment method through mobile banking
Its time to make real difference
Shop eBooks from
And carry
countless books
in your phone.

10. commercial feasibility of the app
DETAILS YEAR 1 YEAR 2 YEAR 3
Number of customers 10,000 17,000 22,000
Yearly revenue from eBook selling 3,000,000 6,290,000 11,440,000
Yearly Internet usage revenue 1,000,000 2,720,000 3,960,000
Yearly revenue from mobile banking
account service
30,000 62,900 114,400
Total yearly revenue 4,030,000 9,072,900 15,514,400
Idea cost 200,000 --------------- ---------------
-
App development cost 800,000 ------------- ---------------
Server cost 200,000 200,000 200,000
Marketing cost 1,000,000 1,200,000 1,600,000
Administrative cost 1,200,000 1,200,000 1,300,000
Royalty expense (50% 0f eBook revenue) 1,500,000 3,145,000 5,720,000
Hard copy to digital conversion cost 90,000 110,000 140,000
Yearly Maintenance cost 300,000 300,000 350,000
Total yearly cost 5,290,000 6,155,000 9,310,000
Net profit / loss (1,260,000) 2,917,900 6,204,400
*Hypothetical numbers are considered here for calculation
Yearly book buy 300tk/customer for 1st year
2nd year 370tk 3rd year 520tk
Per head yearly net bill 100tk
On boimela purpose 2nd year 160
3rd year 180
A buyer buy 5 books
In 1st year 60tk per book
Market price of hard copy around 150
2nd year buying around 9 books at 55 tk
3rd year 10 books 52 tk
Mobile Banking service Will charge
1% on monetary transaction
50% royalty provided to publisher,
self published author on revenue
Assumptions
*year on customer will increase along with eBooks buying tendency.

11. conclusion
It will be one of the biggest projects of eatl if taken under consideration. It will bring about a new era
In Book reading experience. Readers will switch to eBooks, because of its cost efficiency and eco friendliness.
It will bring a massive reduction on paper consumption. In a broad sense environment will be saved.
Thought of money will never hold back the readers anymore
when it is time to honour the author with what they deserve.
THANK YOU