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Pastoring Your Campus - SLA 2010

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John Deisher
John Deisher

A presentation at the 2010 Student Leadership Advance for campus pastors

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pastoring your campus extending your ministry through conversation © John Deisher, 2010
the deisher family
What is social media?
X This is not social media!
this is social media. It is a conversation that goes somewhere.
Pastoring Your Campus Listen Track Practice Learn the Etiquette Go to the Mountain Measure Success
Listen
Listen Where is your audience? Who is talking? What style is best?
Track
Track Key words Influencers
Practice
Learn the Etiquette
Social media triage 23 Take reasonable action to fix issue and let customer know action taken Negative Positive Yes Yes No Assess the message Evaluate the purpose Do you want to respond? Does customer need/deserve more info? Unhappy Customer? No Response Yes Are the facts correct? Gently correct the facts Yes No No No Can you add value? DedicatedComplainer? Are the facts correct? Yes Yes No No Yes Respond in kind & share Thank the person Comedian Want-to-Be? Explain what is being done to correct the issue. Is the problem being fixed? Yes No Yes Let post stand and monitor. ©Altimeter Group 2010
Go to the Mountain
Measure Success
Measure Success Define “success” Use the right tool to measure it. Celebrate the successes and failures.
Resources
Resources Jeremiah Owyanghttp://www.web-strategist.com/blog/ Charlene Li http://forrester.typepad.com/groundswell/ Chris Brogan http://www.chrisbrogan.com/ Heidi Campbell http://religionmeetsnewmedia.blogspot.com/feeds/posts/default Beth Kanterhttp://beth.typepad.com/ Laura Fittonhttp://pistachioconsulting.com/
johndeisher@aggielandchialpha.com 979.229.6316 http://aggielandchialpha.com www.emergingthunk.blogspot.com www.twitter.com/xajondee www.twitter.com/chialphatamu www.facebook.com/john.deisher Thanks for Listening

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Pastoring Your Campus - SLA 2010

  • 1. pastoring your campus extending your ministry through conversation © John Deisher, 2010
  • 3. What is social media?
  • 4. X This is not social media!
  • 5. this is social media. It is a conversation that goes somewhere.
  • 6.
  • 7. Pastoring Your Campus Listen Track Practice Learn the Etiquette Go to the Mountain Measure Success
  • 9. Listen Where is your audience? Who is talking? What style is best?
  • 10.
  • 11. Track
  • 12. Track Key words Influencers
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 19.
  • 20.
  • 22.
  • 23. Social media triage 23 Take reasonable action to fix issue and let customer know action taken Negative Positive Yes Yes No Assess the message Evaluate the purpose Do you want to respond? Does customer need/deserve more info? Unhappy Customer? No Response Yes Are the facts correct? Gently correct the facts Yes No No No Can you add value? DedicatedComplainer? Are the facts correct? Yes Yes No No Yes Respond in kind & share Thank the person Comedian Want-to-Be? Explain what is being done to correct the issue. Is the problem being fixed? Yes No Yes Let post stand and monitor. ©Altimeter Group 2010
  • 24. Go to the Mountain
  • 25.
  • 27. Measure Success Define “success” Use the right tool to measure it. Celebrate the successes and failures.
  • 29. Resources Jeremiah Owyanghttp://www.web-strategist.com/blog/ Charlene Li http://forrester.typepad.com/groundswell/ Chris Brogan http://www.chrisbrogan.com/ Heidi Campbell http://religionmeetsnewmedia.blogspot.com/feeds/posts/default Beth Kanterhttp://beth.typepad.com/ Laura Fittonhttp://pistachioconsulting.com/
  • 30. johndeisher@aggielandchialpha.com 979.229.6316 http://aggielandchialpha.com www.emergingthunk.blogspot.com www.twitter.com/xajondee www.twitter.com/chialphatamu www.facebook.com/john.deisher Thanks for Listening

Hinweis der Redaktion

  1. Ask the question: “What is Social Media?”
  2. “Pastoring your campus” means extending the influence of your ministry
  3. Google Alerts and Yahoo Alerts
  4. Google Analytics
  5. SocialOomph
  6. Google Reader
  7. Topify
  8. HootSuite and NutshellMail
  9. Yoono, Seesmic, and Tweetdeck
  10. Social Media Guidelines
  11. Social Media Triage