Mobile devices allow a level of convenience that can't be experienced via laptop and certainly not on desktop. While out and about, with smartphone in hand, users can leverage their physical location to learn more about the area around them and find a local establishment that can satisfy their immediate need. Whether it's a coffee shop, clothing boutique or dentist, mobile users allow their phone to pin-point their exact location in order to help them make decisions and get to where they need to go. How often do you allow your phone access to your exactly location?

1. 25%
39%
18%
18%
Yes, often
Yes, sometimes
Rarely
Never
HOW OFTEN DO US SMARTPHONE USERS
SEARCH FOR LOCAL BUSINESSES USING
THEIR LOCATION?
% of respondents
64% of US Smartphone users
search for local businesses
leveraging technology that
pinpoints their exact location
The same study by AYTM Market
Research found that 1 in 3 users
have at least one mobile app
downloaded for the purpose of
searching local businesses
Source: AYTM Market Research as cited in company blog, Feb 21, 2013