Presentation data center transformation cisco’s virtualization and cloud journey

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 1
Data Center Transformation
Cisco’s Virtualization and Cloud
Journey
Jim Robshaw
Cisco IT
May 2012

Discussion Topics
Set the Stage
Global Data Center Strategy
New World-Class Data Center
Cloud Strategy and Services: CITEIS
CITEIS Gen2 Demonstration
 Rapid Industry
Changes
 Size and Scope of
Cisco
 Why we needed to
change
 Data Center state
of affairs
 Behavior changes
 Target end-state
 Selecting a DC
pair
 Evaluating
Locations
 Financing
 Infrastructure as a
Service
 Platform as a
Service
 Application
Migration
 CITEIS overview
 CITEIS financials
 CITEIS Gen2
demo
Cisco CIAC Portfolio

Radically changes the way
IT is run
Complete Org change
Complete Financial change
―show back‖
Run IT like a business –
change behavior
BYOD / BYOS
We are not going to
stop it or change it’s
natural course
It frightens most CIOs
Cheap compute / Public Cloud
Efficiencies
Compute/Network/Storage
Billback/Showback
Opex
What can I stop worrying
about
Who can take my
contextual stuff
Pay as I grow/shrink

Cisco Data Center Facts
300 locations in
165+ countries
460 offices
39 Cisco data centers
64,000+ employees
334,000 sq. ft.
of data center space
35.6 MW of UPS power
to raised floors
80% servers virtualized
in new DCs, 73% overall
80+% virtualization goal

Business Drivers
Increasing Pressures Drive Innovation in Cisco Data Centers
Business
Demands
• Cisco strategy/market
adjacencies
• Productivity
• Global availability
• Regulation (SOX)
• SLA metrics
Cisco: First and
Best Customer
• Cisco UCS accelerator
• Product development
feedback
• Employee experience
• ITaaS/new business
models
• Growth enablement
Operational
Challenges
• Asset utilization
• Power and cooling
• Business agility/
provisioning
• Time to capacity
CLOUD INFRASTRUCTURE
Faster Time to Capacity

#CiscoPlusCA

• Cheap
• Fast
• Consumption Based
• Billback
Cloud Providers
• Int vs Ext Cost
Benchmark
• Double the devices on
the network
BYOD
• Too Big
• Too Expensive
Applications
Consumer Devices
• Tablets
• Phones
• Content Virtualization
• Application
Virtualization
• OS Virtualization
• Pervasive Wireless
Work Anywhere

Virtualization Is Key
Growth
Enablement
Transformation
Resiliency
Capacity
• New markets and
business models
• Global expansion
• User experience
• Enable customer success
• Increase data center tiers
• Multi-site architecture
• Move out of high risk
geographies
• Improve availability and
recoverability
• Build and occupy
data center
• Optimize demand
• Consolidate where
appropriate
• Run IT as a business
• Internal service
provider model
• Service-oriented architecture
• Product and technology
transformation
• Focus on operational
excellence

 Completed December 2010
 25,000 sq ft (2,323 sq m)
 5.25 MW
 Tier III (part of active-active pair)
 716 cabinet locations
 PUE: 1.35
 LEED-Gold certification

Tier 3+ Data Center Accelerates Transformation
to a Services Organization
New World-Class Data Center, Allen, Texas
Leading
Technologies
UCS, Nexus, ONS,
Catalyst, ACE 30Business
Resiliency
Active/Active
configuration
LEED Gold
Certification
Energy Efficient
DC Technologies
Cisco Nexus
Cisco UCS
Flexible
Expandable
Multitenant
Power Distribution
Operational
Excellence
Cost Efficient
MVDC
Aggressive
Automation
Green
PUE 1.35
Air-side economizers
Rotary UPS
LED lighting
Infrastructure
as a Service
Compute
Storage
Networking
Customer
Friendly
Tours and Displays
Viewing Windows
CloudVerse
Unified Data Center Cloud
Intelligent Network
Cloud Applications
and Services
Resilient
5.4 MW
30,000 sq. ft.
Tier 3+

Cisco UCS: Enabling Transformation
#CiscoPlusCA

• Open architecture
• Supplier diversity
• Supports legacy plus
new business
• Geographical workload
mobility
• Compliance &
regulations
• Quality of Delivery
• Globally optimized
access
• Consistent and
intuitive user
experience
• Transparent
adoption
• User Productivity
• Time to Delivery
• Time to Capability
• Time to Scale
• Cost Optimization
• Cost Visibility
• ―Pay-as-you-go‖
Model

Legacy-to-Cisco UCS VM Migration
8000
7000
6000
5000
4000
3000
2000
1000
NumberofVMMigrations
Q3CY’09 Q4CY’09 Q3CY’10Q1CY’10 Q2CY’10 Q4CY’10
VM Decomms
Provisioned on Cisco UCS
Migrated to Cisco UCS
VMs on HP
(at end of Qtr)15%
32%
60%
90%
% on Cisco UCS
100%
VMs on
UCS

Global Cisco UCS Implementation
Driving Adoption and Virtualization
* Count covers all lifecycles and all stages of blade commissioning. Data as of October 27, 2011
Allen, TX (200)
Green Park, UK (40)
Amsterdam (275)
Bangalore (447)
Carrolton, TX (296)
Irvine, CA (72)
Lawrenceville, GA (35)
Mountain View, CA (64)
Richardson, TX (2,230)
RTP, NC (424)
San Jose, CA (1,486)
<100 UCS Blades
200-500 UCS Blades
>1,400 UCS Blades
6,400+ Total Cisco UCS Blades Deployed Globally*

Complex system with
multiple
dependencies
Nine
applications migrated
No additional
certification required
G2C supports
Cisco Sales
No application
rearchitecture
requiredBenefits
Legacy-to-Cisco UCS Migration Benefits
Source System (Legacy) Target System (Cisco UCS B200)
E-Business version 12.0.4 using Oracle Incentive Compensation (OIC) module
2 Node RISC systems
Oracle RAC cluster with
32 CPU Core
64 GB Memory each
4 Node Cisco UCSB200-M1
Oracle RAC cluster with
8 CPU Core
48 GB Memory eachOracle database
version 10.2.0.4
Oracle database
version 11.2.0.1
Tier-2 DC Tier-3 DC

Cisco UCS B200 vs. Legacy
DC Space, Power Utilization, Data Cables
Legacy: Cisco UCS:
4 0.4vs.DC Tile
Space
10%
13 kW 4 kWPower Use
(kW)
30% vs.
Number of
Data Cables
42% 24 10vs.

Cisco UCS B200 vs. Legacy
User Experience
1_Tier
Response Time
3.6seconds
Legacy
(Pre-Migration)
2.9seconds
UCS
(Post-Migration)
Visibility
Response Time
2.0seconds
Legacy
(Pre-Migration)
1.9seconds
UCS
(Post-Migration)

1/6 data center
space usedSupports all
Cisco order
processing
34.5 kW
power saved
100% of Cisco
revenue
($40B annually)
Reduced
maintenance costs
Quote to Cash
Migration Benefits
Benefits
Source (Legacy) Target (Cisco UCS)
4 Legacy RISC-based systems
(North America and Europe)
4 Cisco UCS B440 blade servers
(North America and Europe)
Production Server
Configuration
HP-UX v11.11 Red Hat Enterprise Linux v5.5Operating System
144 128CPU Cores
288 GB 1024 GBMemory
Capacity: current workload Capacity: double the current workloadPerformance
Oracle RAC 9i Oracle RAC 10gDatabase

Cloud Strategy and Services
#CiscoPlusCA

Examples of Cloud Services
Cloud
Delivery
Models
SaaS
Software as a Service
Applications, collaboration, etc.
PaaS
Platform as a Service
Middleware, directories, etc.
IaaS
Infrastructure as a Service
Compute, storage, networking
Data Center as a Service
Data center facilities, power, cooling DCaaS

• Functional overflow
• Hybrid model
Process
• Provisioning
• Entitlement
• Lifecycle
management
• Capacity and asset
management
• Discovery
Software
• Nexus 1000v
• Global UCS
Manager
• Virtual Security
Gateway (VSG)
• Service Catalog
• VMware ESX
• Windows Server
• Linux
• Cisco Cloud Portal
(newScale)
• Cisco Tidal Enterprise
Orchestrator
Hardware
• Cisco UCS
• Nexus 7000
• ACE
• GSS
• MDS
• NAS storage
• SAN storage
• Catalyst 6500
Cisco IT Elastic Infrastructure Services (CITEIS)
Integration of the following products and
features required to provide CITEIS end-state services
CITEIS
FUTURECITEIS

Introducing CITEIS – Concept
A Framework for Providing Infrastructure as a Service
Design it
Where can we put it?
Procure it
Install it
Configure it
Secure it
Is it ready?
Architect it
Design it
Where can we put it?
Procure it
Install it
Configure it
Secure it
Is it ready?
Architect it
Before CITEIS After CITEIS
• Machine-oriented
• Manual provisioning
• Hard to control utilization
• Service-oriented
• Self-service; automated provisioning
• Elasticity (capacity-on-demand)
• High provisioning & ops cost
• Extended provisioning time
• Configuration risk
• Optimized provisioning & ops cost
• Rapid provisioning
• Increased Resiliency and Availability
Manual
Automated
Self-service
On-demand
CITEIS

Automated
Self-Service
On-Demand
Architect It Design It Where Can
We Put It?
Procure It Install It Configure It Secure It Is It Ready?
Manual
Service-Oriented
Self-Service;
Automated
Provisioning
Elasticity
(Capacity-on-
Demand)

Service Catalog
Show/chargeback
VMWare ESX/ESXi
Network Virtualization
OVF
OVF*
OVF
Image Repository
PaaS Integration (API)
Workload Mobility
Logical Segmentation
Control, Security
and Fault
Isolation
*OVF = Open Virtualization Format
Cisco
Nexus
Cisco
UCS x86
Virtualization Automation Self-service Multi-tenancy Elasticity
Unified
Infrastructure
Service Unit Cost
VM 2x4 – Silver $
Bare-metal 8x64 $$$
Cisco IT Elastic Infrastructure Service (CITEIS)
Cisco Intelligent
Automation for Cloud

$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
Legacy (rackmount); all
physical
Legacy; medium
virtualization (54%)
Current state; 40/60%
Legacy/UCS; 80%
Virtualized
Target state; 100%
UCS/Cloud; 80%
virtualization
TCO Physical
TCO Virtual
Compute TCO
($/Qtr/OS instance)
Average TCO
TODAY
CITEIS TCO and Provisioning Times
Cloud Brings Agility and Cost Benefits
-37% -32% -22%
Delivery
Time
6-8 weeks
(on demand)
2-3 weeks
(manual)
15 mins VM
(2-9 days E2E)
15 minutes
(self-service)
VIRTUALIZATION  UNIFIED COMPUTING  CLOUD

Using the same components (processor and memory), the combination of Unified Computing, Unified I/O and Automation
results in 27% savings for bare-metal and 24% for virtual offerings.
*Silver = 50% CPU resource reservation; 75% Memory resource reservation, Includes DC Networking and SAN, excludes actual storage
consumption, Based on normal discount for Legacy (3rd party) & Cisco UCS
Ty p i c a l B a r e - M e t a l Av e r a g e V i r t u a l
TCO ($/Qtr)
8 CPU core + 32 GB
@ Dedicated Linux
2 vCPU core + 4 GB
@ Silver* Linux
Legacy Rack Mount +
Cat6k
UCS blade + Unified I/O
(N7K) + CITEIS
Legacy Rack
Mount + Cat6k
UCS blade + Unified I/O
(N7K) + CITEIS
Arch and Design 135 135 135 135
Implementation 122 20 69 9
Operation 421 271 483 314
Automation - 41 - 41
Software 30 30 119 119
Equipment 2212 1723 256 200
Facility 840 507 97 59
Total 3759 2727 1160 877-27% -24%
Updated: Q2FY11
Compute Unit Cost: TCO Benefits

CITEIS Demo Part I
http://citeis2.cisco.com

CITEIS
Store Front
Vmware vCenter
Vmware vSphere
Virtual
DC 1
Virtual
DC 2
Vmware vCloud Director
NAS Storage
Defined Service Level Agreement and Policies
Publish
Billing
System
Image
Publishers
VDC
Users
Tenant Owners
Purchase
Capacity
Management
Portal
. . .Vmware vSphere
Publish
Cisco UCS
Standard
Offerings
newScale
CITEIS VDC Based
Commitment
And
CITEIS Express
Registration
vLan
Services
vLan
Services
Tenant A Express
PaaS
Alignment
APIs
APIs
CITEIS Gen2
CITEIS Express
Users
TEO

Solution Components
Resource Managers
VDC Resource Manager
vCloud – vSphere – vCenter
EMAN
Address Management –
Host Management
Remedy
Incident Management –
Change Management
Active Directory
Group Management –
Profile Management
DC Resources
Cisco Intelligent Automation for Cloud
Cisco Process Orchestrator
Provisioning—Integration
Cisco Cloud Portal
Self-Service—Service Catalog
Automation
Packs
vCloud
Automation
Pack
Hypervisor

Thank You
#CiscoPlusCA

CITEIS Gen2 Offerings
Subscription Models
CITEIS Virtual
Data Centers Pre-Defined
Resource Pools with Bundled
Services
• Virtual resources reserved
and guaranteed
• Tenants allocate and
manage resources based
on their specific needs
• Minimum one (1) quarter
subscription commitment
required
Value-Add Offerings
• Enhanced infrastructure
services available for
additional charges
• Complements CITEIS
VDC subscriptions only
CITEIS Express
for Individual
Cloud-based Services
• Ideal for sandbox
environments
• Minimal SLAs and support
provided; Best effort

CITEIS Gen2 Key Features
• Complete control requesting
infrastructure resources
• Simple, easy-to-use interface
• End-to-end automation reduces
time to market
Client Self-Service Portal
• Upload customized images into
CITEIS; make them available via
the self-service portal
• Choose pre-configured images
provided by NDCS and/or other
CITEIS users
Customized Virtual
Images and Appliances
• Support for subscription-based
billing with pay-as-you-go
capabilities
• Single, aggregated billing for
purchased infrastructure resources
Metering and Billing
• Customized tools interact with
CITEIS via availableAPIs
IaaS APIs
• Define entitlement rights to specific
users for resource access
• Logical segmentation between
tenants: your resources
guaranteed and segmented
Security/Segmentation • Upfront SLAguarantee and pre-
defined maintenance windows
• Option for NDCS support of your
virtual environments or you can
support your own
Support Services
• Support for on-demand
services
Pre-Paid Resource Pools
and On Demand Services
• Allen DC: June 15
• RTP DC: January 2012
Availability • Cisco UCS-based virtualization
solution
• Cisco Cloud Portal (newScale)
service catalog
• Cisco Tidal Enterprise Orchestrator
Customer Repeatable
Solution

• Zenoss offering
(service assurance)
• Overdrive (network
automation)
• Storage automation
and cloud storage
• Elasticity and
workload mobility
• IPv6 in the data center
Q2FY’12 Q3FY’12
• Workload based
service offering
• Image Management
and PaaS support
(rPath limited)
• VSG/VNMC network
management
• High availability
enhancements
• vCloud Director
upgrade
• TEO upgrade and
rearchitecture
• Overdrive pilot
 Web Logic Application
Servers provisioning
• Identity management
• LISP (L3 address
portability)
• External/Public cloud
• vMotion with LISP
Q4FY’12
• CITEIS Gen1
convergence
• AMS DC pod
expansion
Q1FY’13
PaaS Prototype:
Apache as a Service
PaaS Service Offerings –
Initial offering April/May 2012
Basic but formally supported
CITEIS Gen2 Service Roadmap
High Level

CITEIS VDC Building Block(s) Mini Small Medium Large Jumbo
Maximum # of Virtual Machines
(constrained by size of VLAN)
10 25 55 120 250
Reserved Compute Power
(performance equivalent)
20 vCPUs/
20 GHz
50 vCPUs/
50 GHz
110 vCPUs/
110 GHz
240 vCPUs/
240 GHz
500 vCPUs/
500 GHz
Total Reserved Memory for
Tenant Virtual Machines
40 GB 100 GB 220 GB 480 GB 1000 GB
Storage Allocation 250 GB 500 GB 1375 GB 3000 GB 6250 GB
Engagement Model Self Service Self Service Self Service Self Service Self Service
CIU Base Container Cost $ $$ $$$ $$$$ $$$$$
Select VLAN Container (one VLAN per building block)
VLAN - Segmentation / 28 / 27 / 26 / 25 / 24
Select Support Options (must select one)
 Client-Managed OS Support
(No Additional Charge)
 NDCS Managed OS Support (Add $$)
(Support for Cisco Enterprise Linux, Windows 2003, 2008 Based Images Only)
Base Service Agreements
Service Availability 99.9%
Standard Support Window (based on support option) Monday – Friday 8am-8pm CST
Monthly Maintenance Window
Maintenance Occurs 1800-0800 Local Business Hours Only
Monthly Window: Second Thursday of Each Month
Order Fulfillment SLA X Business Days

Maximum Number of Virtual Machines per User 2
Maximum IP Addresses 1 DHCP Address per VM
Virtual Machine Supported Configurations
Option 1: 1cpu x 2GB
Option 2: 2cpu x 4GB
Supported Images
Client Provided and Uploaded into CITEIS Express
Charged per GB Used – $0.62 per GB
Virtual Machine Expiration 30 Days
Storage Options
OS and Data Storage 25 GB Increments
Snapshots Not Available
Backup and Recovery Not Available
Service Agreements
Service Availability Target 99.9%
Standard Support Window Best Effort
Monthly Maintenance Window
Maintenance Occurs 1800-0800 Local Business Hours Only
Monthly Window: Second Thursday of Each Month
Order Fulfillment SLA On Demand via Service Catalog
Service Costs
1cpu x 2GB VM Option $ per Month (does not include storage)
2cpu x 4GB VM Option $$ per Month (does not include storage)
Per GB of Storage Allocated $ per GB per Month
CITEIS Express: On-Demand Service

CITEIS Gen2 Key Features
Enables Service Provider and Client Success
• Customer repeatable solution
• Metering and billing
• Security and segmentation
• IaaS APIs
SERVICE PROVIDER
• Client self-service portal
• Pre-paid resource pools and
on-demand services
• Customized virtual
images and appliances
• Support services
CLIENT

CITEIS Gen2 at Work
Define and Publish
Standard Options
Client Customized
Offerings/Images via
Image Store Front
Management NDCS Service
Provider
Standardized IT Offerings
Self-Service IT Storefront
Tenant Approvals
and Controls
Entitled Client
Self-Service
Developers Policies and
Governance
Security
Ops DR
App
Server
Network Storage
DB
Server
Server
Provisioning
Orchestrate Delivery
Process Coordination and
Delivery Automation
Lifecycle
Management
Tracking for Pay-Per-Use
Report Consumption
Chargeback
or Showback

UCS x86 Virtual Machine Migration
4000
3500
3000
2500
2000
1500
1000
500
NumberofVMMigrations
VMs on Legacy
VMs on UCS
0 314
651
370
903
1322
100% of VMs on UCS
Q3CY09 Q4CY09 Q3CY10Q1CY10 Q2CY10 Q4CY10

Examples of Cloud Services
Cloud
Delivery
Models
SaaS
Software as a Service
Applications, collaboration, etc
Ex: WebEx, Salesforce.com.
PaaS
Platform as a Service
Middleware, directories, etc.
Ex: Google Apps, WebEx Connect
IaaS
Infrastructure as a Service
Compute, storage, networking
Ex: Amazon EC2, Verizon
Data Center as a Service
Data center facilities, power, cooling
Ex: WPR/NDCS, AT&T, Sprint
DCaaS

CITEIS Gen2 Customers
IN PRODUCTION
• Customer Service Experience
• Cisco Services Software Delivery (2)
• Cisco Services Technology Group (2)
• Data Center EMEA
• Data Center IA
• Data Center EA
• Home Networking Business Unit (2)
• IntelligentAutomation Solutions Business Unit (3)
• IronPort
• IntelligentAutomation Solutions Business Unit
• Network and Data Center Services (2)
• Architecture and Design
• Unified Communications and Video Services
• Operational Excellence and Service Enablement
• Secure Network Services Business Unit,
Engineering IT
• Services Foundation (2)
IN PROCESS
• AS Worldwide Specializations Program (2)
• Secure Network Services Business Unit
• Workplace Resources
• Buying and Selling Enablement (2)
• Connected IT Services
• Cloud & Managed Services Team
• Corporate Communications
• Cisco Services Technology Group
• Engineer Lab Services
• Enterprise Business to Business
• Global Information Security Consulting
• IT Field Implementations (Asia Pacific and India)
• Global Field Operations
• Smart Services Technology Group (2)

CITEIS Managed Services
Richardson
Computer
Storage
Networks: Allen Amsterdam Global DCs
• Cisco Security Agent
• DNS/WINS
• Active Directory
• Anti-Virus
• Connected Backup
• Credant
• Kicker
• Citrix
Infrastructure Services Platform Services
• Cisco Connection
(CCIX)
• Cisco Enterprise Portal
Business Services
• Cisco Smart Care
• Cisco Service Validation
• Cisco Commerce Workplace
(CCW)
• IWE Quad
• HRMS
• EIAM (Identity Management)
• Business Objects
• Informatica
• Demantra (Demand Planning)
• Sabrix (taxes)
• NetForensics
IT Services
• Remedy – Issue
Management
• Softracker
• eCommunities
Mobility Services
• Blackberry Enterprise
• Mobile Mail

Non-Production/Disaster Recovery Data Center
(Repurposed Office Space + DC Facilities Upgrade)
 Viewing Windows
 IMC Collaboration Space
 Critical Mass SMEs
Remote Support
Storage/Refresh
Operational
Excellence
 UCS/Nexus Solutions
Leading
Technologies
Customer
Friendly
 Servers/Storage ―Cable Anywhere‖
 Virtualization Technologies
 Infrastructure Re-purpose
 Increased Air temp: 78F
 LED exterior lighting
 Roof-top Photovoltaic cells
 Reclaimed water in cooling towers
Green
 Tier 2
 Application Development
 Disaster Recovery
Resilient
Flexible

CITEIS VDCs Customized
Based on Tenant Needs
Tenant owner ―pieces together‖ virtual
infrastructure resources to build VDC-
based on ―building blocks‖
CITEIS Gen2 Offerings
Virtual Data Center Offering
Tenant VDC
Storage
Allocation
• Automated
provisioning
• Self service
• Currently NAS
Support
Option
• NDCS managed
• Self-managed
• Internal
• DMZ
Service
Type
• Virtual CPU (GHz)
• Virtual memory
• Segmented VLAN
Virtual
Resources
CITEIS VDCs are Elastic
Virtual infrastructure resources can
be added or deleted
Driven Through Service Catalog

CITEIS Gen2
CITEIS VDCs—Tenant Customizable and Elastic
CITEIS Gen2
Tenant VDC
Value-Adds
Tenant VDC
Value-Adds
MINI
MINI MEDIUM LARGE
Tenant VDC
Value-Adds
MEDIUM MEDIUM
JUMBO
75 VM
Capacity
120 VM
Capacity
360 VM
Capacity
Current Capacity—tenant can increase by adding
additional building blocks
Tenant X Tenant Y Tenant…

Service Migration Benefits
UC on Cisco UCS Status
Alpha ACE Prod
Cisco Unified Communications Manager Aug 2010 – Dec 2011
Cisco Unified Presence Server Jun 2011 – Dec 2011
Cisco Unity Connection Voicemail
Cisco Quad
Cisco UCS Deployment
All UC
Migrations
Run on VM
ESXi
Migration to Cisco UCS
reduces UC physical
server inventory
MCS servers
450
Cisco UCS servers
running ESXi150

Jim Robshaw Sr. Director, IT
May 2012
Data Center Transformation –
Cisco’s Virtualization and Cloud Journey

Cisco UCS: Enabling Transformation

Presentation data center transformation cisco’s virtualization and cloud journey

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Presentation data center transformation cisco’s virtualization and cloud journey