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1. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Connect 11© 2013 Cisco and/or its affiliates. All rights reserved.
Brussels, Belgium
April 18, 2013
Cisco Cloupia
CUIC
Peter Ruttens

2. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 2
77%
23%
Maintain
Value-Add
• 24% pre-system
deployment
• 23% turning on and
preparing for
applications
• 29% monitoring, update
and patch
management, health
monitoring,
troubleshooting
• Organizational effectiveness hinges on IT efficiency
• IT environment increasingly complex
Source: IDC, 2011

3. How Did We Get Here?
Source: IDC, 2011
$0
$50
$100
$150
$200
$250
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Server Spending Mgmt. and Administration—Standalone Servers Mgmt. and Administration—Virtual Servers Power and Cooling Expense

4. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 4
Converged Infrastructures
• Converged
Infrastructure
Provide part of the
solution
Have direct impact on
OpEx
Indirect increase of
CapEx
• Net Result –
TCO Increases
Power
Cooling
60%
Cost
Reduction
Application
Performance
30%
Faster
Execution
Infrastructure
Costs
30%
Cost
Reduction
Management and
Automation Are
Key

5. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Connect 5
Cisco Cloupia
CUIC Overview

6. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 6
API to Cisco
UCSM
Enterprise
Systems Integration
LDAP, CMDB,
Metering DB
• Single, unified product
built from the ground up
• Modular architecture
• Extensibility through
APIs
• Deployed as an on-
premise Virtual
Appliance(s)
Cloupia
Network
Services
Agent
Virtual
Infrastructure
Management
vCenter SCVMMBlade Server
Managers
Network API/CLIStorage APIs RM
Provides:
• Policy-Driven
• Self-Service
Infrastructure
• Lifecycle Management
Physical Infrastructure Virtual Infrastructure
Cisco Cloupia
Multi-tenant Infrastructure Management Platform
Mobile
Platform
IT AdminsIT OperationsEnd Users
Cloupia Provides Unified, Centralized
Management of Physical and Virtualization
Infrastructure in Private and Hybrid Clouds
VMware Hyper-V KVM
Other
Providers
Savvis VPDC,
Terremark
Amazon, Entel,
Rackspace
Self Service
Catalog
Admin
Console
Dashboard
Cisco UCS
Cisco
Nexus

7. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 7
End-to-End Management and Automation Solution for CI
Day-3
• Release
resources
• Add capacity
• Lifecycle
management
Day-1
• Add tenants
• Migrate or add
applications
• Deploy resources
via self-service UI
Day-2
• Monitor
performance
trends
• Refine policies
• Set granular
access rules
Cisco Cloupia
CUIC™
Day-0
• Gather
requirements
• Rack-n-Stack
• Configure HW
• Deploy
virtualization
• Partner best
practices
CloudIgnite™

8. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 8
Key-Summary
End-to-End Automation
• Unified policy-driven provisioning
• Model-based automation – no need for
scripting
• Ongoing lifecycle management
Turn-Key Solution – Ready to Use in
Hours
• Unified, integrated and out-of-the-box solution
• Seamless physical and Virtual resource pooling
• Hypervisor agnostic
Customers are increasingly buying compute, network,
storage, and virtualization as a single, converged system
Virtualizati
on
Manager
Storage
Manager
Network
Manage
Compute
Manager
CA B
Virtualizatio
n
Compute
B CA
Network
Tenant
B
Tenant
C
Tenant
A
Storage
Single Panel- of-Glass for
End-to-End Management and
Automation

9. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 9
Architect Design Where
Can We
Put It?
Procure Install Configur
e
Secure Is It
Ready?
Manual
Capacity
On-Demand
Policy-Based
Provisioning
Built-In
Governance
Weeks à Days and Hours

10. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 10
Challenges
:
• Many
groups
• Many
human
interfaces
• Manual
steps
Result:
High latency
Virtual Admins Network AdminsServer Admins Storage Admins
Approvals
Define
Cost
Models
Setup
VDC
Add
Users
and Groups
IT
Planning
Business
Application
Requirements
Configure
SAN Zoning
Create UCS
Service Profiles
Create
Network Policies
Update
Trunks
Create
VLANs
Add VLAN to
Service Profile
Create
VLAN
Create Storage
Resources
(LUNs
and Volumes)
Configure
Servers
Bare metal
Provisioning
(PXE
Boot with ESXi
4.1)
Setup
Servers
UCS Blade
Power On
Create
Storage Policy
Map
NetApp LUN
Add vFilers
to Group
Create
vFilers
Create
IP space
Send Complete
Notifications
Register
Host Node
Weeks

11. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 11
Architect Design Where
Can We
Put It?
Procure Install Configur
e
Secure Is It
Ready?
Manual
Capacity
On-Demand
Policy-Based
Provisioning
Adaptive
From Weeks to
Minutes
Automated
Self-Service
Provisioning

12. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 12
Self-Service
• What to offer
• How to deliver
• Who’s using what?
Manual Resource
Request
Automated Resource
Request
Automation
delivers:
 Speed
 Consistency
Network
Compute
Storage
I Need Stuff

13. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 13
Rapid Creation of
Orchestration Workflows
• Over 467 tasks across
industry standard devices
• Drag ‘n drop creation
UCS Tasks
• Select UCS Server
• Reset UCS Server
• Power On UCS
Server
• Power Off UCS
Server
• Create UCS
Service Profile from
Template
• Create UCS
Service Profile
• Select UCS Service
Profile
• Modify UCS
Service Profile
Boot Policy
• Delete UCS
Service Profile
• Associate UCS
Service Profile
• Disassociate UCS
Service Profile
• Create UCS Boot
Policy
• Modify UCS Boot
Policy LUN ID
• Clone UCS Boot
Policy
• Modify UCS Boot
Policy WWPN
• Add VLAN
• Delete UCS Boot
Policy
• Delete UCS VLAN
• Add VLAN to Service
Profile
• Add iSCSI vNIC to
Service Profile
• Add vNIC to Service
Profile
• Delete vNIC from
Service Profile
• Create Service Profile
iSCSI Boot Policy
• Modify Service Profile
Boot Policy to Boot
from iSCSI

14. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 14
Workflow Service Status
Comprehensive Operational Views for IT Operations

15. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 15
Technical User Perspective
• Self-serve provisioning of IT infrastructure
• Role-based access for technical users

16. Cisco Confidential 16© 2013 Cisco and/or its affiliates. All rights reserved.
Comprehensive View of Utilization and Consumption
• Rapid configuration
and monitoring
• Customizable view
• Quick status across
critical components

17. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 17
Rapidly View Converged Infrastructure Stacks

18. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 18
CloudGenie
• Request new access from mobile
devices
Supported Platforms
• iPad, iPhone
• Android

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Integrated
Compute
Stacks

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Validated Management Solution for FlexPod
Policy Driven Provisioning
Secure
Cloud
Container
Self-service
Delivery
Model-based
Management
VM
Manager
Storage
Manager
Network
Manager
Compute
Manager
Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute.
• Unified model-based management
• Delivering secure multi-tenancy
Plug-ins
CA B
Virtualizatio
n
Compute
B CA
Network
Tenant
B
Tenant
C
Tenant
A
Storage
Single
Panel- of-
Glass for
End-to-End
Manageme
nt and
Automatio
n
VMsvComputevNetwork Storag
e
vFiler®

21. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 21
• Consistent quality of service (QoS) at
each layer
• Manage each resource pool
independently
• Reduce risk and cost while boosting IT
agility
• Certified with Payment Card Industry
(PCI) and Federal Information Security
Management Act (FISMA) standards
(for Homeland Security) and passed
the International Computer Security
Association (ICSA) audit
ERP HR CRM
VMware®VMwareVMware
ERP HR CRM
Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute.
Resource
Pool
Settings
Platinu
m
Tenant
Gold
Tenant
Silver
Tenant
Reservation Reserved Reserved
No
reservatio
n
Limits Unlimited Limited Limited
Shares High Medium Low
Expandable
Reservation
Enabled Disabled Disabled

22. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 22
• Single-click provisioning
• Single management interface
Physical and virtual infrastructure
• Model-based orchestration
• Converged infrastructure management
Self-service portal
Multi-tenant security
Cisco
Cloupia
End-to-
End
Infrastruct
ure
Managem
ent
Application
Hypervisor
X86 Server
Network
Storage

23. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 23
Q4CY13
System
720
Q4CY13
System
100
Supported Today
System
200
System
320

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Summary

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End-to-End Functionality
• Support for both virtual and physical infrastructures
• Multi-vendor public cloud support
• Hypervisor agnostic
• Single pane of glass management, automation and orchestration
• Self-service, integrated monitoring and chargeback
• Includes task library with over 400+ tasks for easy drag and drop workflow creation
Simple and Easy
to Deploy
• A single, integrated,
out-of-the-box solution
• Install in the morning,
provision
in the afternoon
Integrated
Compute Stacks
• FlexPodTM
• Vblock
• VSPEX
Flexibility
• Model-based orchestration
eliminates need for
scripting

26. • Cloupia on CCO:
http://www.cisco.com/en/US/products/ps13050/index.html
http://www.cisco.com/go/cloupia
• Cloupia on dCloud
http://dcloud.cisco.com/dCloud/
• Cloupia on YouTube
http://www.youtube.com/watch?v=FK16U3HvMXw
http://www.youtube.com/watch?v=LmKfPRySGAY

27. >>To attend the Cloupia deep dive event on the 7th of May. Registration via bit.ly/
cloupiabelgium/ >>
>>To test UCS Manager, Nexus 1000v, Nexus 7000, OTV, VXLAN,…
>>Request your CLOUDLAB account http://cloudlab.cisco.com
>>Mention pruttens@cisco.com as sponsor
>>To check our DC Belux public references case: Rossel, Barco, NRB, SMALS,
Subaru, Nova Natie http://www.scoop.it/t/cisco-data-center-belux-references/
>>And to visit our DC booth to get a private demo:
 Orchestration in the Data Center with Cloupia
 Unified Computing with UCS
 Extend you UCS domain to multiple DC's with UCS Central
 Simplify a virtual deployment with Nexus-1000v, Adapter-Fex and VM-Fex
 Build a Unified Fabric with FCOE
 Extend Applications across two physical Data Centers with OTV

28. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Connect 28
Thank you.