2. Origins of online television
● 90’s Reality TV lowered the bar
● Professional equipment at consumer prices
● Dynamic / Interactive platform with no gatekeeper
● Monetization
● Multi-channel broadcasting networks
3. What do MCN’s provide?
1. Promotion
2. Enhanced advertising
3. Content management
4. Contemporary optimization
5. Artist management
6. Production support
7. Production facility
8. Merchandising
9. Platform opportunities
10. Offline representation
15. He just landed -
Ubu the friendly
extraterrestrial!
Ubu is an alien. He landed in the toy box of a
girl named Pola. Ubu knows nothing about
Earth and humans, so he must learn
everything! UBU learns the basics of
geography, and learns how the human body
functions. The Fairy-Tale-Reader puts Ubu to
sleep by reading fairy tales and fables. Ubu
prepares meals with Pola and does all kind of
kitchen experiments for fun.
22. Prerolls
Prerolls in all
Magnolia
channels directs
to video with
your placement*
*) approx. 19 000 000 views.
CPM of dedicated preroll is only 45%
of CPM of a placement
23. More inspirations & ideas:
ryan.socash@mediakraft.net
phone: 792 017 091
piotr.kosmider@mediakraft.net
phone: 790 771 557
www.mediakraft.pl
WE HAVE THE AUDIENCE.
WE HAVE THE ENGAGEMENT.