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What Would Google Do? ReThinking Economic Development in the Internet Age
- 1. WHAT WOULD GOOGLE DO? Rethinking Economic Development In the Internet Age Tuesday, September 28, 2010 IEDC Annual Conference in Columbus
- 8. RATING YOUR “GJQ” (Google Juice Quotient) NO JUICE = No Sign Of Your Website On The First Page Of Search Results GOOGLEY = Website Consistently In The First Page of Search Results GOOGLIER = In Top Five Results GOOGLIEST = We’re #1
- 14. Hi. I’m an economic developer. I’m here to help.
- 15. © GIS Planning Inc. Role Old New Information Gatekeeper Distributor Relationship Broker Connector Technical Assistance Bureaucrat Enabler Process Convoluted Transparent Efficiency Marketing Say it Be it Economic Developer Middleman Leader
- 19. Examples of ED’s leveraging what others do best Mapping = Google Mashup Real Estate = Third Party
- 21. PLATFORMS
- 23. LISTEN
- 24. Examples of ED’s listening
- 29. Expecting Customers to Come to You © GIS Planning Inc.
- 30. Be Distributed: Where the Customers Are © GIS Planning Inc.
- 31. Result: More Customers Come to You © GIS Planning Inc.
- 37. “ Comprehensive List of Major Private Sector Employers with Headcount” Dennis Donovan WDG Consulting ED Organization Website Easy to Find Difficult to Find Not Found Airdrie Economic Development Athens County Economic Development Partnership Iowa City Area Development Kilgore Economic Development Corporation Metro MSP The Indy Partnership
- 38. “ A Map That Shows Your Location in the Context of Surrounding States.” Kathy Mussio Atlas Insight LLC ED Organization Website Easy to Find Difficult to Find Not Found Airdrie Economic Development Athens County Economic Development Partnership Iowa City Area Development Kilgore Economic Development Corporation Metro MSP The Indy Partnership
- 39. “ List of Four-Year and Two-Year Colleges with Enrollment Stats” Joe Lacy Biggins, Lacy & Shapiro ED Organization Website Easy to Find Difficult to Find Not Found Airdrie Economic Development Athens County Economic Development Partnership Iowa City Area Development Kilgore Economic Development Corporation Metro MSP The Indy Partnership
- 40. “ Contact information (direct telephone line and email) for senior economic developers” Jason Hickey Hickey & Associates, LLC ED Organization Website Easy to Find Difficult to Find Not Found Airdrie Economic Development Athens County Economic Development Partnership Iowa City Area Development Kilgore Economic Development Corporation Metro MSP The Indy Partnership
- 41. “ A Concise List of Economic Development Incentives” All Consultants Surveyed ED Organization Website Easy to Find Difficult to Find Not Found Airdrie Economic Development Athens County Economic Development Partnership Iowa City Area Development Kilgore Economic Development Corporation Metro MSP The Indy Partnership
- 43. SHARE
Hinweis der Redaktion
- In the book…the link… IMPACT on news… can link to history instead of repeat it is it necessary for each paper to have its own golf writer? how is the story unique???
- Changes the structure. Generalization Specialization Determine your specialty; your USP Mass of niches. Opportunities for collaboration.
- Mapping We had the website company we work with do a Google “Mash-up” for us… For Real Estate searches… We utilize one of the many vendors…in this case, “Total Commercial”
- Bad Lady Gaga. Pick up the phone. In the book… A platform enables. Helps others build value. Helps users create their own networks, products, communities, _____. EX: Google maps and the mashup we mentioned.
- Some examples of platforms can be seen here. Digg…aggregation of news stories. OR your Facebook/LinkedIn/Twitter stream… Wikipedia…while still not allowed as an “official” source for scholarly research, pretty accurate. Based on the idea of the collective wisdom of crowds. CAVEAT – sometimes people are just wrong. Orlando Tip: NEVER followed the crowd at theme parks. Most people incorrectly believe they have to wait in line and don’t notice the empty area is actually the other line… Facebook platform is open for applications… Which unfortunately can lead to things like FARMVILLE.
- Flickr Orlando Rocks microsite
- Google alerts Tweetdeck HootSuite PR tools
- Mapping We had the website company we work with do a Google “Mash-up” for us… For Real Estate searches… We utilize one of the many vendors…in this case, “Total Commercial”
- The power of “SHARE”
- Mapping We had the website company we work with do a Google “Mash-up” for us… For Real Estate searches… We utilize one of the many vendors…in this case, “Total Commercial”