Over the past decade, companies have tapped into big data to understand their customers behavior, but the time has come to go a step further: what if you could adapt to each customer and offer them a personalized experience, based on their historic behavior, mood or geo location? Join us to hear about businesses who have transformed their customer’s relationship by leveraging their existing data but also real-time information and to learn about WSO2’s strategy to accompany you as you embark on this journey.