APIs are the products of the 21st century. As we build out API systems, we find that we are constantly learning from product journeys. We propose a new kind of supply chain - the Integrated API Supply Chain (IASC) - which is needed by any organization looking to create and monetize API products, either directly or indirectly. In this deck, Shankar will outline our vision of the IASC, identify five key patterns for success, and give a blueprint for creating a digital business based on API products. Catch the session on-demand here: https://wso2.com/library/summit-2020/apac/the-integrated-api-supply-chain/

1. The Integrated Supply Chain for APIs
(ISCA)
September 2020

2. Hello!
S.Uthaiyashankar
Senior Vice President - Engineering
shankar AT wso2.com

3. 3Image: https://inventionland.com/wp-content/uploads/2018/04/theater-stage.jpg
Setting the
Stage

4. 4
Supply chain
A supply chain is a network between a
company and its suppliers to produce
and distribute a specific product to the
final buyer. This network includes
different activities, people, entities,
information, and resources. The supply
chain also represents the steps it takes
to get the product or service from its
original state to the customer.
Source: https://www.investopedia.com/terms/s/supplychain.asp Image: https://www.flickr.com/photos/usdagov/

5. ISCA does not mean
digitising existing supply chains
New end-to-end digital systems
to enable new business models around APIs
5

6. APIs
Products of the 21st
Century
6

7. 7

8. 8
Evolution of Products
Image Sources:
https://previews.123rf.com/images/arthurbalitskiy/arthurbalitskiy1709/arthurbalitskiy170900024/85091112-horse-drawn-carriage-or-coach-travel-illustration-engraved-hand-dra
wn-in-old-sketch-style-vintage-tr.jpg, https://res.cloudinary.com/dk-find-out/image/upload/q_80,w_1920,f_auto/MA_00486523_fuwriq.jpg,
https://d32c3oe4bky4k6.cloudfront.net/-/media/uscamediasite/images/story-images/2018/05/1984-olds-442-hurst-mecum.ashx?modified=20180502171412,
https://upload.wikimedia.org/wikipedia/commons/1/14/2018_Tesla_Model_S_75D.jpg

9. Software is eating the world.
- Marc Andreesen, Co Founder Netscape -

10. Every company is a software company.
- Satya Nadella, CEO Microsoft -

11. 11
New product experience
Image Sources: https://images-na.ssl-images-amazon.com/images/I/41zp0UInO6L.jpg, https://images-na.ssl-images-amazon.com/images/I/81FyKX6ml6L._AC_SX425_.jpg

12. 12
New product experience
Image Sources:
https://www.researchgate.net/profile/Sivakumar_Duraisamy3/publication/323258412/figure/fig1/AS:595668263514113@1519029789434/Function-of-connected-car.png

13. 13
New product experience
Image: https://cnet4.cbsistatic.com/img/OTyCSvJfGgyWFfXwCdQgU5eeM9w=/756x567/2019/08/27/8f91f34c-927f-4056-90b4-25f9d5a9df7d/uber-logo-map-1.jpg

14. 14
APIs for agility
Image: https://cdn.hswstatic.com/gif/diy-nerds-8-orig.jpg

15. 15
API-centric Architecture
https://github.com/wso2/reference-architecture
Centralized Decentralized

16. 16
Disaggregation of Applications
CONSUMER DEMAND
SUPPLIERS DISAGGREGATE ARCHITECTURE TO MEET DEMAND
1
10
102
103
105
109
MONOLITHIC
BUSINESS APP
ENTERPRISE
APPS
DEPARTMENTAL
APPS
SAAS APPS PUBLIC / PRIVATE
APIS
SERVERLESS &
MICROSERVICES
1970s
|
MAINFRAME
1980s
|
IT AWAKENING
1990s
|
INTERNET
2000s
|
MOBILE
2010s
|
IoT/AI
2020+
|
DIGITAL NATIVE

17. Products of the 21st Century
Directly Monetized Indirectly Monetized Combined physical/digital
17
Backbone for digital transformation and API Products

18. ConsumptionSalesDistribution
18
Evolution of Supply Chain
Source: https://thenewstack.io/a-successful-api-strategy-needs-a-digital-supply-chain-and-a-thriving-ecosystem/
ManufacturingSourcing
Experience
(by Customers)
Registration
(by Customers)
Deployment
(of Digital Solutions)
Development
(of Digital Solutions)
Discovery
(of Data & Services)
Industry Supply Chain
Digital Supply Chain

19. 19
Products exist in
and
rely on ecosystems
Image: https://www.pinterest.com/pin/541417186425569576/ (Pandora)

20. 20
Marketplace

21. Federation enables multi-party business models
https://wso2.com/library/webinars/federated-apis-across-ecosystems/
21
#1
e.g. Scania
Internal federated marketplace #2
e.g. BNY Mellon
Partner marketplace #3
e.g. Smart Dubai
Closed group marketplace
#4
e.g. ideabiz
Shared revenue marketplace #5
e.g. Apigate
Aggregator marketplace

22. 22
Product Lifecycle
Management
Logistics
Management
ERP &
Financials
Supply Chain
Management
Integrated
Supply Chain
For Physical
Products
20th Century Physical Product Integrated Supply Chain

23. What can we learn from the physical ISC?
Product Lifecycle Management API Product Management
ERP & Financials API Insights and Monetization
Supply Chain Management API Integration & Enablement
Logistics API DevOps and Management
23

24. 24
API Devops &
Management
API Insights & Monetization
API Product
Management
API
Integration
21st Century Integrated Supply Chain for APIs
Integrated
Supply Chain
for APIs

25. 25
SAP, Salesforce, legacy integration
Industry adapters (HL7, FHIR, EDI)
Data integration
Event and streaming integration
Monitoring
Billing and monetization
Analytics
Tracing
Integration with subscription
platforms
Reporting
CI/CD pipelines
Kubernetes, multi-cloud, and
hybrid deployment
Microgateway
Onboarding of APIs from
multiple systems
Blue/green and canary
deployment
Developer and user onboarding
Subscriptions
SSO for developers
API documentation
API marketplaces
API design and product creation
Lifecycle management
Market testing
Organisations need an integrated platform to deliver this
API Devops &
Management
API Insights &
Monetization
API Product
Management
API
Integration
Integrated
Supply
Chain
for APIs

26. Quantum Duality of “API as a business” and “API as a technology”
26
WSO2’s API Market Vision
Federation and Business Models
● Heterogeneous API landscape -
- Federation & multi-party
● Governance of API products across
- multi-vendors
● New Monetization models
● API Product Management focus
Move to the cloud
● Multi-Cloud & Hybrid deployment
● Kubernetes runtimes
● Automation
● Massive scale of API infrastructures
● Cloud business models
Polyglot and heterogeneous
● Polyglot microservices and macro-services
● More than OAS:
- GraphQL, AsyncAPI, gRPC,
- Kafka, NATS, etc
● API aggregation and integration
Modernizing development
● Microgateways & Service Mesh
co-deployed with workloads
● CI/CD enablement
● Unified API development
● Serverless
● Kubernetes development
environments

27. 27
The shift to Cloud Native
Traditional Cloud Native
Virtual Machines and vSphere Containers and Kubernetes
Centralised CoE based Integration API-led decentralised integration
APIs for Partners APIs everywhere
API Gateway Edge Gateway and Microgateway
Synchronous Request-Reply Event-Driven Async
Heavyweight all-in-one systems Lightweight, decoupled, deploy anywhere
Proprietary licenses Open source by default
Pay upfront Pay as you go

28. 28
API Federation: Enabling multi-party business models
● Hosts a collection of APIs from different providers on a single
federated marketplace.
● Unified analytics, policy enforcement, subscriptions, billing, etc.
● Open source specification for publication to a marketplace:
https://github.com/api-federation/
Publisher Developer Portal Analytics Identity
AWS Gateway
Azure Gateway
NGINX
WSO2 Gateway

29. 29
Web traffic
83%
APIs now account for more
than 83% of the web traffic
(Akamai)
Revenue
$1T
$1 trillion is up for grabs
through the redistribution of
revenue through APIs
(McKinsey 2017)
Transactions
25%
25% of revenue flows
through APIs
(Vanson Bourne 2018)
Overview of the business impact,
based on various sources.APIs

30. Building the IASC - strategy/implementation

31. 31
WSO2 API MANAGER
Addresses full API lifecycle
management operations. Open,
extensible, customizable.
200K APIs for 20K Orgs
WSO2 ENTERPRISE
INTEGRATOR
Hybrid integration platform for
quick, iterative integration of any
application, data, or system.
6 Trillion Transactions/yr
WSO2 IDENTITY SERVER
Federates and manages identities
across both cloud service and
enterprise environments.
100M identities managed
WSO2 OPEN BANKING
A purpose-built technology platform for global open banking
WSO2 HEALTHCARE INTEGRATION
Towards greater interoperability with a proven integration platform and FHIR®

32. 32
Design Center Engagement
Monitoring, Management and
Analytics
Runtime
DevOps Identity &
Access
Integration Studio Streaming Editor
API Design &
Mocking
API Publisher
API Portal API Marketplace
Connector Store
Monetization &
Billing
API
Administration
API Analytics
Integration
Dashboard
Tracing and
Monitoring
API Gateway
Micro Integrator Micro Gateway
Traffic Manager
Streaming
Integrator
Key Manager
Kubernetes Operators
Identity Manager
Access
Management
Single Sign-on
MFA & Adaptive
Auth
WSO2 Managed
Cloud
CI/CD
WSO2 Update
Manager
WSO2 CLI
Toolkits
WSO2 - a full featured API (and Integration) Platform
OnPrem Hybrid WSO2 Cloud AWS Azure Pivotal CF Kubernetes

33. 33
Overview
https://github.com/wso2/reference-methodology/

34. 34
WSO2 API Strategy Consulting
Enterprises are digitally transforming at a
rapid pace to deliver better products,
services, and experiences to customers. APIs
play a vital role in unlocking value in business
assets to enable these extraordinary
business visions. WSO2 API Strategy
Consulting aims to help businesses who are
new to the API-first approach achieve their
vision and business goals.
CONTACT US
https://wso2.com/strategic-consulting/api-strategy

35. The Technology Partner of Your Digital Journey
35
https://wso2.com/contact/
https://wso2.com/strategic-consulting/
shankar AT WSO2.com
https://www.linkedin.com/in/uthaiyashankar/
@uthaiyashankar
Image: https://www.crn.com/news/cloud/crn-exclusive-new-google-cloud-partner-advantage-program-launches-today