This deck explores how businesses can gain from APIs and the process of creating an API Marketplace.

1. Transforming Your Business through
APIs
Christopher Davey
Senior Director Solutions Architecture, WSO2
christopherd@wso2.com
INTEGRATION

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APIs

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APIs have been around for a while...

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APIs are
everywhere!
Internet of Everything(Image source:http://www.gizmodo.com.au/)

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Important Facts About APIs
APIs now account for 25% of the Internet’s traffic.
$1 trillion is up for grabs through the redistribution of
revenue through APIs (McKinsey 2017).
25% of revenue flows through APIs (Vanson Bourne 2018).

7. Disaggregated Architectures Enable Better
Connectivity via APIs
CONSUMER DEMAND
SUPPLIERS DISAGGREGATE ARCHITECTURE TO MEET DEMAND
1
10
102
103
105
109
MONOLITHIC
BUSINESS APP
ENTERPRISE
APPS
DEPARTMENTAL
APPS
SAAS APPS
PUBLIC /
PRIVATE APIS
SERVERLESS &
MICROSERVICES
1970s
|
MAINFRAME
1980s
|
IT
AWAKENING
1990s
|
INTERNET
2000s
|
MOBILE
2010s
|
IoT/AI
2020+
|
DIGITAL NATIVE

8. More than just an API gateway

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Managed APIs

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Transformation

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Is in the
eye of the
Beholder.
Transformation...

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● Faster product development / delivery
● Transform Legacy systems
● Increase Customer reach
● New business partnerships
● Innovate new services
● Cost saving
● ...
Many reasons to transform

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Don't forget!

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Faster Development
and Delivery

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Take advantage of modern development
practices

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DevOps (DevSecOps, GitOps...)

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Cloud Native Platfroms

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Microservices /
Distributed architectures

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Transform legacy services
(Heritage services?)

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Leverage the data you already have
- Maximise Value
Abstract the complexity from consumers
- Simplify and Standardise access
Expose them through APIs

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Attract / Retain more
Customers

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So you have exposed your legacy services?
(Or made some funky new ones)
Third-party
Apps
Mobile
B2B
Cloud Apps
Web Portal
API
Company Assets
& Services
API
API
API

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● Easy access to services and data
○ Real time access
● Anywhere
○ Mobile devices
● Anytime
○ Legacy concerns - Data availability
● Anyhow
○ Multiple devices - Omni channel
Better Customer Experience

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https://www.openbanking.org.uk/provider-categories/third-party-providers/

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https://www.openbanking.org.uk/provider-categories/third-party-providers/

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https://www.openbanking.org.uk/provider-categories/third-party-providers/

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New Business Opportunities

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Evolution
Printing Photos
Expose printing APIs to
Collaborate with 3rd
party photo storage
services to add a print
service
Develop photo printing
mobile application

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Evolution
View showtimes
in a mobile
application
+ Book tickets
in a mobile
application
Use a 3rd Party API to Book a
restaurant!

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Create new Ones and Evolve existing Partnerships
Give people access to your APIs and see what they can do!
What API services can you enhance your services with?
Who wants to use your APIs and why?
Do you know every possibility?
Business partnerships

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New creative business ideas!

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Pokemon GO NIANTIC
©2016 Niantic, Inc. ©2016 Pokémon. ©1995–2016 Nintendo / Creatures Inc. / GAME FREAK inc. Pokémon and Pokémon character names are trademarks of Nintendo.

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Do it Right!

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API Strategy
API
Producers
API
Consumers
Activities
Technology
Define API
Strategy
Define
Technology
Strategy
Facilitate
Consumption
Engage and
Empower
Producers
Evangelize
Incentives
Monetize
and
Analyze
Govern
and
Manage
“Hope is not a
strategy. Luck is
not a factor. Fear
is not an option.”
― James Cameron

36. INTEGRATION SUMMIT 2019https://www.informationisbeautiful.net/visualizations/worlds-biggest-data-breaches-hacks/
2010
2009
2011

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2019
2017

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WSO2 Platform
helps deliver API driven
Transformations and more

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WSO2’s API Management Solution

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WSO2 Agile Integration Platform
Open source, hybrid API and endpoint connectivity
ANALYTICS &
STREAMING
IDENTITY
& ACCESS
MANAGEMENT
DEVELOP
REUSE
RUN
MANAGE
ENTERPRISE
INTEGRATION
API
MANAGEMENT
Reference
architecture and
best practices for
digital-native
organizations
WSO2
Architecture
for Agility
Maturity model
and delivery
approach that
transforms any
organization to be
integration agile.
WSO2
Methodology
for Agility
WSO2 MATURITY MODEL FOR AGILITY
Monolithic → Fast Waterfall → API-Driven → Early Agility → Integration Agile
SOLUTIONS: Telco | Open Banking | Healthcare | GDPR | Financial Services

42. THANK YOU
wso2.com