2. How to Participate on Twitter
Step One
1. Login to your Twitter account
g y
2. Comment and ask questionsÂ
including the hashtag â#hubspotâ
3. How to Participate on Twitter
Step Two
1. Go to http://search.twitter.com
2. Search for â#hubspotâ
9. Why You Should Care
⢠Over 120 million active users
⢠Adding 250,000 new users each day since Jan 07
Addi 250 000 hd i J 07
⢠4th most trafficked website
⢠Most trafficked social media site
⢠Top Social Search Engine
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⢠More than 55,000 networks
⢠More than half are outside of college & fastestÂ
More than half are outside of college & fastest
growing demographic is 25 years or older
10. âIâm 48. I don t understand
I m 48 donât
this Social Media stuff.â
⢠Similar to a business
Similar to a businessÂ
cocktail reception
⢠Without constraintsÂ
of time or space
of time or space
11. Business Cocktail Party Advice
⢠M t
Meet people and start conversations
l d t t ti
⢠Answer questions â help others
⢠Ask questions â trust othersâ advice
12. Social Media = Cocktail Party
⢠Become a real member of the community
Become a real member of the community
⢠Add al e to the comm nit
Add value to the community
⢠Ask and answer questions
⢠More effective than live cocktail parties
⢠No boundaries of time or space
⢠Other people can listen in easily
15. Business vs. Personal Accounts
⢠Business accounts areÂ
limited to managingÂ
y
your Business PageÂ
g
and Advertising
⢠Add personality and
Add personality andÂ
humanize your brand
16. Build Your Personal Profile
⢠Photo
⢠Work / edu info
⢠Networks
⢠Interests,Â
photos, etc.
⢠Applications
18. Personal Profile â What Not To Do
Profiles are for people, not companies.
19. Connect with Friends
⢠Friends need to beÂ
requested andÂ
t d d
mutually accepted
⢠Friend Finder
⢠Search â Classmates,Â
Coworkers, Names
21. Create a Business Page
http://www.facebook.com/pages/create.php
Note: You must be logged in to create a Page.
Note You must be logged in to create a Page
26. Tip #1: Create an Engaging Page
⢠Events
⢠Videos
⢠Discussions
iscussions
⢠Photos
⢠Blog Articles
Blog Articles
27. Tip #2: Leverage the Viral Nature of
p g
Facebook â News Feed
⢠News Feed shows
News Feed showsÂ
updates on your andÂ
your friendsâ activity
⢠First thing you see whenÂ
you log in
⢠Your updates show on
Your updates show onÂ
your profile âWallâ
⢠Allow users to engageÂ
with you â each activityÂ
is shared with theirÂ
network
28. Tip #3: Draw on Your Network
⢠Email your optâin mailing list
⢠Include link in your email signature
⢠Blog about your Facebook Page
Blog about your Facebook Page
⢠P t li k b d
Post a link or badge on your website or blog
b it bl
30. Tip #5: Advertise on Facebook
http://www.facebook.com/advertising/
// / /
Note: You must be logged in to create an ad
31. What Do You Want to Advertise?
⢠Advertise a website or something on FacebookÂ
(Page, Group, or Event you manage)
(Page Group or Event you manage)
33. Target Your Audience
⢠Target by Location, Gender, Age, Keywords, etc.
Count updates automatically
34. Set Your Budget
⢠Choose Pay Per Click or Pay Per View
⢠Cli k Th
Click Through Rate on Facebook is LOW! Go PPC
hR t F b k i LOW! G PPC
44. Getting Found: Off-Page SEO
Link Grader
⢠Identify opportunities toÂ
generate more return from yourÂ
existing links
⢠Monitor your live inbound linksÂ
and which inbound links areÂ
producing the most value for you
⢠Aggregate your competitorsÂ
inbound links to discover newÂ
link building opportunities thatÂ
you have not taken advantage of
h tt k d t f
45. Getting Found: SEO for Your Whole Site
Page Grader
⢠Analyze each page of your site to
see which produce the most
value for you (traffic, leads,
ranked k
k d keywords, li k )
d links)
⢠Automatically recommend
improvements to optimize each
page of your site
f it
48. Lead Intelligence
⢠Track the full path of all of yourÂ
leads through your web site
⢠Automatically develop moreÂ
intelligence around each leadÂ
intelligence around each lead
(number of visits, time on site,Â
pages visited, comments writtenÂ
on blog, documents downloaded,Â
information submitted via webÂ
i f i b i d i b
forms created)
⢠Increase close rate throughÂ
improved lead quality
improved lead quality
54. Additional Blog Articles
⢠http://blog.hubspot.com/blog/tabid/6307/bid/27
78/NowâAnyâBusinessâCanâTapâ53âMillionâ
FacebookâUsersâForâFree.aspx
⢠http //blo h bspot com/blo /tabid/6307/bid/43
http://blog.hubspot.com/blog/tabid/6307/bid/43
85/HowâtoâUseâFacebookâtoâGetâaâ99âDiscountâ
onâTraditionalâBâtoâBâAdvertising.aspx
on Traditional B to B Advertising aspx
⢠http://blog.hubspot.com/blog/tabid/6307/bid/42
48/SocialâNetworksâBusinessâorâPleasure.aspx
/