Writing great presentations: "Because I Said So" doesn't work
1. BECAUSE I SAID SO
WRITING UNIVERSE-CONQUERING
PROPOSALS THAT OPEN DOORS AND
MAKE YOU MORE ATTRACTIVE
Ian Lurie
portent.com
@portentint
ian@portent.com
20. Guided by relentless focus on our five imperatives, we
will constantly strive to implement the critical
initiatives required to achieve our vision. In doing this,
we will deliver operational excellence in every corner
of the Company and meet or exceed our
commitments to the many constituencies we serve. All
of our long-term strategies and short-term actions will
be molded by a set of core values that are shared by
each and every associate.
21. Guided by relentless focus on our five imperatives, we
will constantly strive to implement the critical
initiatives required to achieve our vision. In doing this,
we will deliver operational excellence in every corner
of the Company and meet or exceed our
commitments to the many constituencies we serve. All
of our long-term strategies and short-term actions will
be molded by a set of core values that are shared by
each and every associate.
22. To be America’s best run, most
profitable automotive retailer.
23. To be America’s best run, most
profitable automotive retailer.
28. I AM IN BUSINESS
BECAUSE I BELIEVE
SOMETIMES THE
DOCTOR JUST HAS
TO KICK SOME ASS.
Photo from Wikipedia
29. IF YOU LIKE TO SEE A
SKINNY NERD CRUSH
ENTIRE ALIEN
CIVILIZATIONS USING
ONLY HIS BRAIN, ALL
WHILE WEARING A
BOW TIE, THEN HAVE
WE GOT A SHOW FOR
YOU.
Photo from Wikipedia
30. WE ARE A FULL-SERVICE
DIGITAL AGENCY PROVIDING
PPC, SEO, ANALYTICS, SOCIAL
MEDIA, COPYWRITING, ONLINE
PR AND STRATEGIC
CONSULTING.
31. WE ARE IN BUSINESS
BECAUSE WE BELIEVE THAT
GREAT MARKETING CAN SAVE
THE WORLD BY CONNECTING
PEOPLE TO WHAT MATTERS.
32. IF YOU THINK WHAT YOU DO
MATTERS, AND WANT TO
WORK WITH FOLKS WHO
KNOW THAT MEANS IT ALL
MATTERS, THEN WE’RE YOUR
AGENCY.
64. Hi we’re jamming all of this onto one page because
we know that if we stop you may go somewhere else.
Ever go to one of those parties and meet someone
with no sense of personal space who keeps talking
and talking and talking no matter what you do and you
can’t get rid of them or even get a word in edgewise?
That’s how you feel reading this, too, I bet. But that’s
OK! Because you’re still reading! You’re still here!
Yay! That must mean things are going well. You’re
going to hire us right? Right? ‘Cause we’re so
awesome?! Nice. Hey, want to go fishing? I can tell
we’ll be pals in no time. I had a pal once who was a
65. Hi we’re jamming all of this onto one page because
we know that if we stop you may go somewhere else.
Ever go to one of those parties and meet someone
with no sense of personal space who keeps talking
and talking and talking no matter what you do and you
can’t get rid of them or even get a word in edgewise?
That’s how you feel reading this, too, I bet. But that’s
OK! Because you’re still reading! You’re still here!
Yay! That must mean things are going well. You’re
going to hire us right? Right? ‘Cause we’re so
awesome?! Nice. Hey, want to go fishing? I can tell
we’ll be pals in no time. I had a pal once who was a