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Embrace your inner
nerd
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cornerstone content
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4.
5.
6.
canonicalization
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portentinteractive.com www.portentinteractive.com www.portentinteractive.com/index.html
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site.com/contact/ site.com/contact.html site.com/contact.html?from=home
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http://www.target.com/ref=nav_2_t_logo
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QDF
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16.
17.
18.
QDF
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Query Deserves
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21.
22.
23.
24.
Watch the trends
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News Sites Social Sites
Search
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27.
28.
29.
30.
31.
32.
33.
Write
34.
35.
36.
Promote
37.
38.
39.
40.
Patience
41.
Redirect busted external
links
42.
Automate 301 redirection
using Levenshtein distance measurement.
43.
Lurie > Laurie =1
44.
mysite.com/foo/blah.thml mysite.com/foo/blah.html
45.
46.
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1,000 broken links 1,000
good ones 1,000,000 possible
48.
http://www.conversationmarketing.com/archives/search_engines/000131.html >> http://www.conversationmarketing.com/search_engines/ http://www.conversationmarketing.com/archives/000153.html >> http://www.conversationmarketing.com/archives.html http://www.conversationmarketing.com/2009/04/link&
>> http://www.conversationmarketing.com/blogging/
49.
bit.ly/linklev
50.
51.
Tools
52.
Google Webmaster Tools
53.
opensiteexplorer.org
54.
opensiteexplorer.org
+ xenu link sleuth
55.
56.
blekko.com
57.
58.
59.
60.
Firefox!!!!
61.
web developer’s toolbar
62.
63.
64.
65.
Firebug YSlow Google Pagespeed
66.
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69.
70.
ian@portent.com
@portentint www.conversationmarketing.com www.portent.com
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