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Advanced SEO - Huzzah seminar
1.
Embrace your inner
nerd
2.
cornerstone content
3.
4.
5.
6.
canonicalization
7.
portentinteractive.com www.portentinteractive.com www.portentinteractive.com/index.html
8.
site.com/contact/ site.com/contact.html site.com/contact.html?from=home
9.
http://www.target.com/ref=nav_2_t_logo
10.
2,070 results
11.
http://www.target.com/ http://www.target.com/ref=nav_2_t_logo
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http://www.target.com/ http://www.target.com/ref=nav_2_t_logo
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rel=canonical, anyone?
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QDF
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QDF
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Query Deserves
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Watch the trends
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News Sites Social Sites
Search
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Write
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Promote
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Patience
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Redirect busted external
links
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Automate 301 redirection
using Levenshtein distance measurement.
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Lurie > Laurie =1
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mysite.com/foo/blah.thml mysite.com/foo/blah.html
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1,000 broken links 1,000
good ones 1,000,000 possible
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http://www.conversationmarketing.com/archives/search_engines/000131.html >> http://www.conversationmarketing.com/search_engines/ http://www.conversationmarketing.com/archives/000153.html >> http://www.conversationmarketing.com/archives.html http://www.conversationmarketing.com/2009/04/link&
>> http://www.conversationmarketing.com/blogging/
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bit.ly/linklev
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Tools
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Google Webmaster Tools
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opensiteexplorer.org
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opensiteexplorer.org
+ xenu link sleuth
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blekko.com
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Firefox!!!!
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web developer’s toolbar
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Firebug YSlow Google Pagespeed
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ian@portent.com
@portentint www.conversationmarketing.com www.portent.com
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