Google Analytics has a lot of features. Maybe too many. In this deck, learn some of the key reports, metrics and basic rules that can preserve your sanity.
105. “This click came from a cost per click ad on bing, foo
campaign, keyword capybara, and this was the creative
called test1”
?utm_medium=cpc
&utm_source=bing
&utm_campaign=foo
&utm_term=capybara
&utm_content=test1
106. “This click came from social post on Twier, foo campaign,
and this was the creative called test1”
?utm_medium=social
&utm_source=twitter
&utm_campaign=foo
&utm_content=test1
107. “This click came from sponsored post on Twier, foo
campaign, and this was the creative called test1”
?utm_medium=cpc
&utm_source=twitter
&utm_campaign=foo
&utm_content=test1